Junior Sous Chef
Burj Al Arab
Total years of experience :15 years, 3 Months
Key Responsibilities:
- Provide marketing opportunities that would benefit the university (Abu Dhabi and Dubai), internally and externally, as well as all entities under its umbrella
- Serve as Account Manager of jobs coming through the department which include marketing
strategies, events coordination, press conference branding, logo generation, publications, and
marketing collateral (including: ECLC, ONCE, Office of Accessibility, Library, Convention Center,
ICE, GEM Entrepreneurship Report in collaboration with Sheikh Mohammed Establishment and
Khalifa Fund 2010/2012)
- On the organizing team for TedxZU (June 2012), the first all Arabic independently organized
conference
- On the organizing team for TedxDubaiWomen, all women speakers conference
- Main point of contact for Zayed University as sponsor of TedxDubai (October 2011)
- On the steering committee for WAGL (Women as Global Leaders) March 2012 (marketing plan
execution, indoor and outdoor branding, social media: #WAGL2012 trended in the UAE)
- Co-created Marketing Plan for Zayed University and all entities under its umbrella including departments, colleges, community engagement arm, etc..
- Assisted in content generation for updated Brand Identity Guidelines to create a strong unified brand image for the university
- Co-created Zayed University’s Communication Plan to help members of the internal community use efficient and effective communication mediums to channel information to the external community
- Created Social Media Guidelines to be used by people acting as brand ambassadors of Zayed University, as part of the communication plan
- Set-up and manage Zayed University’s social media accounts (Facebook, Twitter, Youtube,
StumbleUpon, Instagram) proficiently and consistently
- Create a trusting relationship with the internal and external community as a verified source of information for the university’s happenings
- Liaise with the Finance Department for all claims, invoices, and purchase orders pertaining to Marketing and Publications department
- Co-organize for all major educational and career exhibitions Zayed University participates in, such as (NAJAH, Careers UAE, GETEX)
- Coorganize annual photo shoots for all university publications
- Highlight students and generate content from them for “ZU Pearls”, a report that showcases
talented students’ work on ZU’s main website
- Account manager and point of liaison for Alumni Association’s annual reunion event June 2012
(theme, logo, collateral, branding materials, etc…)
- Account manager and point of liaison for Development and External Affairs Department to provide
Ramadan and Eid gifts for VIPs and potential donors
- Account manager and point of liaison for Human Resources Department to create a logo and flyer
for the new Graduate Development Program, Madaar (May 2012)
- On the organizing committee of Mother of the Nation Zayed University Abu Dhabi campus launch.
In charge of complete theme and branding of event and campus (December 2012)
- Created custom-made brownies recipe tailored to the restaurant's preference and customer's
demand
- Consistently supplied product in a professional manner.
ANIMATION ART 2007
Advertising Executive
-Worked on TAKATOF and Dubai Shopping Festival (DSS) TVC campaign
Bachelors of Arts in Mass Communication - Advertising and Design American University of Sharjah, Sharjah, United Arab Emirates Graduation Date (June 2009)
High School Diploma Al Mawakeb School, Dubai, United Arab Emirates Graduation Date (May 2004)
