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Saidi Mohammed, Area Sales Manager – Key Account & Traditional Trade

Saidi Mohammed

Area Sales Manager – Key Account & Traditional Trade·Almarai

Saudi Arabia

High school or equivalent, computer programming

Work experience

Total years of experience: 21 years, 5 months

Area Sales Manager – Key Account & Traditional Trade

January 2005 - Present

Almarai

Jeddah, Saudi Arabia

January 2005 - Present

• Lead key account and traditional trade operations across Makkah and Jeddah regions for Almarai.
• Manage strategic accounts including Danube, Bindawood, Manuel, Raya, and Star.
• Supervise and develop cross-functional teams including supervisors, salesmen, merchandisers, and delivery teams.
• Manage more than 35 sales routes and 944 customers across dairy, bakery, foods, and dual-temperature channels.
• Drive revenue growth, profitability improvement, and market expansion through strategic commercial execution.
• Implemented route optimization and distribution planning initiatives improving operational efficiency.
• Installed over 158 commercial fridges to strengthen merchandising visibility and in-store execution.
• Utilize SAP, Power BI, and Advanced Excel to monitor KPIs, forecasting, sales performance, and analytics.
• Coach and mentor sales teams to improve leadership capability and operational performance.
Company industry:
FMCG

Area Sales Manager

January 2011 - January 2026

Almarai

Jeddah, Saudi Arabia

January 2011 - January 2026

• Managed regional sales operations across FMCG retail channels
• Delivered consistent revenue growth and market expansion
• Led field sales teams to achieve targets
• Ensured product availability and retail execution excellence
Company industry:
FMCG
Job role:
Sales

Sales Supervisor

January 2008 - January 2010

Almarai

Jeddah, Saudi Arabia

January 2008 - January 2010

• Supervised daily sales operations
• Supported distribution and coverage targets
• Executed merchandising and promotional activities
Company industry:
FMCG
Job role:
Sales

Education

AIT

October 2004

October 2004

High school or equivalent, computer programming

Kenya

View attachment

Skills

CONTRACT NEGOTIATION
Expert
CONTRACT NEGOTIATION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
LEADERSHIP
Expert
LEADERSHIP
Expert
TEAM LEADERSHIP
Expert
TEAM LEADERSHIP
Expert
OPERATIONS
Expert
OPERATIONS
Expert
SALES OPERATIONS
Expert
SALES OPERATIONS
Expert
COST CONTROL
Expert
COST CONTROL
Expert
SALES
Expert
SALES
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Project Management
Spear Head
Oct 2014
Show credentials
Human Asset Optimization Module 1,2&3
Spear Head
Sep 2013
Show credentials
Emtiaz Team Building and Leadership Workshop
Game Plan
Oct 2011
Show credentials
Utilizing Emotional Intelligence for Effective Leadership
Business EYE
Oct 2018
Show credentials
Navigating Challenging Situations with Diplomacy and Tact
Almarai
Sep 2020
Show credentials
Situation Leadership 11Workshop
Ken Blanchard companies
Jan 2017
Show credentials
Emtiaz Train The Trainer workshop
Game Plan
Sep 2012
Show credentials
Emtiaz Couching and Counselling Workshop
Game Plan
Jun 2011
Show credentials
Facing Virtual Team Challenges
Skill Soft
Sep 2020
Show credentials
Leading High Performance Teams Workshop
dynamic Learning
Sep 2015
Show credentials
Certified Lean Six Sigma Yellow belt
ACE
Mar 2018
Show credentials
STRATEGIC KEY ACCOUNT MANAGEMENT
GAME PLAN
Feb 2015
Show credentials
Certificate in Computer Programming

Hobbies

  • swimming and driving