Saleem Ali

• Managed strategic partnerships with key clients at OPPLE Lighting
International, driving revenue growth by customizing lighting solutions and
optimizing supply chain efficiency to exceed sales targets.
• Managed strategic partnerships with key retail and commercial clients to drive sales
growth and increase market share by 20% in 2026 for OPPLE Lighting.
• Serve as the primary point of contact for assigned key accounts.
• Drive sales growth by identifying upselling and cross-selling opportunities.
• Prepare and deliver sales presentations, proposals, and negotiations.
• Collaborate with internal teams (marketing, operations, finance, and customer
support) to ensure seamless service delivery.
• Monitor account performance, sales forecasts, and key KPIs.
• Resolve customer issues and complaints effectively to maintain trust and
satisfaction.
• Conduct regular business reviews with key clients.
• Conduct product training to the dealers and the sales teams on the launch of new
OPPLE products.
• Stay informed about market trends, competitor activities, and industry
development.
• Key Account management, accounts included MEP consultants and end clients.
• Working with the Consultants/Lighting Designers for consultative design-based
lighting solutions.
• Represented the company at major international industry exhibitions (LME 2026)

• Direct sales of Philips & Cooper make luminaires for both the Indoor and Outdoor
lighting.
• Worked as Key Account Executive -B2B Qatar, where my responsibilities included
building PHILIPS LED business in the Qatar region, engaging with
partners/distributors and end users in GCC, including but not limited to QF, Qatar
Energy, Qatar Airways, HIA, HMC, QPMC, QAF.
• Responsible for the projects Identify/ Create new commercial opportunities leveraging
deep understanding of the market key players.
• Collaborated with the customer and consultant to specify Philips luminaires during
the design stage.
• Successfully renovated Al Meera Hypermarket branches using Philips luminaires,
including Thumama, Al Khor, Wakra, Hazm Al Markhiya, and Leabeeb branches,
enhancing the companys reputation as a lighting solution provider.
• Collaborated the FM companies and the high-end clients (HIA, HMC, QAF, QPMC,
QAF) on uplamping projects, recommending Philips LED luminaires and LED lamps.
• Coordinate with the companys procurement department to source luminaires from
various brands.
• Recommending Philips Ballasts and LED Drivers as alternatives to the clients
request for luminaire accessories
• Created comprehensive proposals, quotations, and technical submittals to surpass
project specifications and client expectations.
• Technically supporting the site, getting approvals and ensuring proper installation
on projects.
• Regular site visits, extensively work with project consultant/managers and the site
engineers.
• Negotiates prices, deliveries, specification with customers.
• Coordinates with warehouse and customer on the progress of orders and deliveries
• Payment Follow ups.

 Enhanced company image and market awareness as a provider of lighting solutions for newly established lighting department.
 Key account management, end to end Sales, building Customer Relationship, specifying products through lighting designers/consultants.
 Direct sales of Osram & LEDVANCE make luminaires for both the Indoor and Outdoor lighting.
 Worked closely with the Brands like Zumtobel, Thorn, ACDC, Flos, Switch Made Zalux, Ikizzlers, FERMADA, Orbik, Besa, Opple to name a few.
 Managed end - clients and FM companies for the refurbishment and maintenance project with the sales of LEDVANCE lamps and luminaires.
 Recommended inventronics and Optotronic LED drivers as an alternative solution for the LED driver’s requirements as an added value to the Luminaires business.
 Collaborated with the credit department to unblock blocked accounts and resolve payment issues, leading to an increase in client base.
 Support on creation of new leads, conversion of the leads in accounts.
 Liaise with other functional and departmental heads so as to understand all necessary aspects and needs of deliverables, and to ensure they are fully informed of departmental objectives, purpose and achievements.
 Responsible for departmental CRM & SAP activities
 New Product Brand introduction to the existing market New market identification and development, Brand development, Product positioning strategy
 Managing all aspects of procurement process including ongoing supplier payments
 Key account management, end to end Sales, building Customer Relationship, specifying products through lighting designers/consultants
 Technically supporting the site, getting approvals and ensuring proper installation on projects.
 Negotiates prices, deliveries, specification with customers.
 Coordinates with warehouse and customer on the progress of orders and deliveries.

• Responsible for setting new Lighting Division set-up for Oman in 2015 from the
ground up with a team comprising of only 2 members.
• Developed the Company Image and awareness in the market as a lighting solution
provider. Generate sales in the lighting projects department and responsible for all
aspects of organizational development and goals.
• Managing all aspects of procurement process including ongoing supplier payments
Key account management, end to end Sales, building Customer Relationship,
specifying
products through lighting designers/consultants.
• Technically supporting the site, getting approvals and ensuring proper installation
on projects.
• Regular site visits, extensively work with project consultant/managers and the site
engineers.
• Coordinates with warehouse and customer on the progress of orders and deliveries
Light fixtures brand handled: Arclite (Germany), (Luxeta (Germany), Mareli (Bulgaria),
Venture Lighting (UK), Disano (Italy), Megalite(UK), V-tac(UK), Fumigalli (Italy) Avolux
(Turkey), PUK (Italy), EMFA (Turkey), Imperial (Poland), Q-lite (UK), Panlux (Czech
Republic), Sigma light-UAE

 Led technical and commercial submissions for lighting luminaries across multiple high-profile projects.
 Proposed cost-effective alternative fixtures to meet client and contractor budgets.
 Delivered product demonstrations and secured consultant/architect approvals.
 Achieved vendor registration and government approvals for international lighting brands.
 Provided on-site technical support, ensuring compliance and proper installation.
 Coordinated with installation teams, architects, consultants, and sales engineers to streamline project execution.
 Designed creative lighting solutions using DIALux and prepared AutoCAD-based BOQs.
 Managed order progress, warehouse coordination, and client communication.
Ensured projects were completed on time, within budget, and to quality standards.  Supported business development through client engagement and payment followups.

• Installed, commissioned, and maintained Nokia (Ultra/Metro) and ZTE BTS
systems (indoor & outdoor).
• Configured and aligned microwave antennas for optimal transmission.
• Performed VSWR measurements and troubleshooting of RF cables using Site
Master.
• Managed operation and maintenance of transmission equipment (RRI card, FIU,
ODU, TRX).
• Expanded BTS configurations (2x2x2 to 3x3x3 or 4x4x4) to support increased
capacity.
• Verified equipment earthing, power connections, and hardware configurations.
• Executed BSC commands, updated traffic manager locations, and managed BTS
alarms.
• Conducted E1 testing and commissioning for transmission integrity.

• Supported the sales team in achieving targets by providing technical expertise and
customer service solutions.
• Delivered product information, resolved customer queries, and ensured high satisfaction in
the digital equipment division.
• Assisted in onboarding new clients, developing accounts, and implementing tailored
systems.
• Contributed to the development of new policies and procedures to improve operational
efficiency.
• Trained and mentored new customer service representatives and associates.
• Conducted market research surveys to identify customer needs and emerging trends.
• Prepared weekly sales reports for management, enabling data-driven decision-making.
• Generated repeat business through proactive client follow-ups and relationship
management.
• Developed innovative strategies to accelerate company sales growth.