محمد مصطفى محمد

- Reporting to the Marketing Director.
- Ensure an ongoing review of the Product Portfolio. Work on the product roadmap and propose new product introduction.
- Propose, plan and execute new product launches.
- Prepare new product presentations.
- Assess market competition and conduct product competition analysis.
- Monitor sales & margin figures of products against budget.
- Determine product pricing by utilizing market research data; reviewing various costs and anticipating volume.
- Cooperate with the Marketing and communication team to coordinate launch / promotional activities and events.
- Prepare product sales forecasts and reports.
- Brief and train the company‘s and the customers’ sales force on a constant basis.

One of the leading companies in the kingdom of Saudi Arabia engaged in procurement, marketing, distribution and after sales service of household appliances, air-conditioning, laundry equipments and electronics, represents world renowned brands: ADIMIRAL, AMANA, SPEED QUEEN, BEKO and BOMPANI.

- Reporting to the General Manager
- Responsible for brands: ADIMIRAL, AMANA, SPEED QUEEN, BEKO and BOMPANI
- Place the annual sales forecast
- Determine customers' needs and desires by specifying the research needed to obtain market information.
- Daily, monthly, quarterly and annual sales and stock analysis
- Identify slow moving and suggest counter measures, approve from the GM
- Assesses market competition by comparing the company's product to competitors' products.
- Designed and managed the development of new channels
- Determines product pricing in accordance to company margins and market position
- Follow-up and coordinate with the logistics department for product arrivals and distribution
- Follow up with Marketing on brands campaigns, installation details and execution levels
- Suggest needed marketing highlights
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Schedule frequent store visits to ensure all store operations are up to standard, staff is well trained in all aspects and merchandise is well displayed in accordance with brand guide lines
- Maintains product management staff by recruiting, selecting, orienting, and training employees.
- Ensure sales is up to date on product training and customer service training
- Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
- Served as focal point for all customer input and market intelligence for product improvements.

The Largest Retailer for Home Appliances & Consumer Electronics in Egypt Features Number of World
Renowned Brands: INDESIT, ARISTON, BRAUN, MIELE, BABYLISS AND CRAFT
- Reporting to The CCO
- Develop sales strategy to achieve organizational sales targets
- Establishing, maintaining and expanding the customer base
- Set individual sales targets with sales team
- Coordinate sales action plans for individual salespeople
- Oversee the activities and performance of the sales team
- Monitor the achievements of sales objectives by the sales team a
- Ensure sales team have the necessary resources to perform properly
- Recruiting and training the sales staff
- Provide feedback, support and coaching to the sales team
- Conduct market research and competitor and customer analysis
- Track, collate and interpret sales figures
- Analyze data to identify sales opportunities
- Investigate lost sales opportunities
Work Achievements
- Best Distributor of Arab world Award from Miele Germany (2014)
- Achieving Growth Rate from 300K to 5M (Sales/month)
- Initiating dedicated sales team for Miele in Retail Sector with 5 members increased to 20 Sales
Executives during 5 years.
- Selecting and training the qualified sales from the company Sales Force (2000 Sales Person) to join
Miele Sales.
- Open new channels: Retail Showrooms, Interior Designers, Kitchen Makers, Projects,
Hypermarkets Dealers and even the traditional from them with different Distribution Strategies.
- Achieve Unique Service Level and create good number of loyal customers
- Attending number of important technical training at Germany & Lebanon and create a solid concrete
PK to Miele Team

Accredited center of the British City & Guilds Institute, which has more than 1000 accredited centre in
80 countries and offers more than 500 certificates in a wide range of leading professional qualification
industries in the UK.
- Evaluated the effectiveness of training programs and recommended improvements to upper
management.
- Coordinated ongoing technical training and personal development classes for staff members
- Developed surveys to identify training needs based on projected production processes and changes.
- Organized and edited training manuals, multimedia visual aids and other educational materials.
- Alternated training methods if the expected improvements were not reached.
- Managed all exempt employee coaching, training and performance improvement actions.
- Train staff during demonstrations, meetings, conferences and workshops.
- Train new hires to perform cross-training exercises with experienced workers.

Analyzed key aspects of the business to evaluate the factors driving results and summarized results into
presentations.
- Created market and customer-specific marketing solutions for managed brands.
- Evaluated market trends and recommended marketing budget allocations to top management.
- Examined marketing material with the consumer perspective in mind to increase sales and expand key
client base.
- Organized focus groups to design the best marketing strategy for product offerings.
- Retained clients to build brand awareness and generate leads while managing internal and external
product marketing campaigns and programs.
- Developed creative sales tools by communicating product value proposition to enable team, including
presentations, trend reports, kitted assets, and product data sheets.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade
shows, purchase media, provide creative services, and conduct PR.
- Performed thorough market research and competitive analysis to understand and effectively
communicate the product value proposition.
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- Created product positioning and messaging to differentiate products in market and expand visibility.
Work Achievements
- Initiate Miele Dedicated Team with 5 Persons at the beginning.
- Selecting the appropriate product Basket For MDA & SDA and enlarge it by new SKUs and Categories
which took part in raising the Sales records and Margins and gave the chance to open unexpected
distribution channels.
- Keeping the healthy Stock Level
- Create the pricing Policy for channels
- Open new Distribution Channels.
- Create a solid concrete Product Knowledge to the sales force
- Achieving Highest Mark-up (185%) & GP records (60%)
- Entering new Product Ranges for Yachts & Professional Equipments with high Profitability Margin

Interact with clients, vendors on daily basis
- Supervise all daily operations of a full retail store
- Hired, trained and managed showroom sales and administrative staff
- Create and maintain showroom budget
- Research and analyze potential new accounts
- Managed showroom inventory and ordering
- Motivate employees to meet sales goals
- Provide training and support to the company staff
- Created strong visual appearance of the showroom by effectively executing merchandise plans and
strategy

Act as a frontline interface with customers of Vodafone New Zealand Customers, involves responding
to customers over the phone and resolving their inquiries. The main purpose is to facilitate and
provide a Vodafone global customer service standard
- Manage the client relationship: resolving calls efficiently and effectively. Ensure service level
agreements are met and maintained.