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Salim Al Sulaimi, PRODUCT MANAGER

Salim Al Sulaimi

PRODUCT MANAGER ·AL SEEB TECHNICAL EST (SARCO) LLC

Oman

Diploma, General Diploma

Work experience

Total years of experience: 21 years, 5 months

PRODUCT MANAGER

July 2022 - Present

AL SEEB TECHNICAL EST (SARCO) LLC

Muscat, Oman

July 2022 - Present

• Transitioning from Department Manager to Sales Manager, leveraging extensive experience in commercial and operational oversight.
• Demonstrated expertise in annual budgeting and P&L ownership, ensuring financial targets are consistently met.
• Proven track record in driving sales growth and enhancing profitability within a competitive retail environment.
• Skilled in comprehensive inventory management, including demand forecasting and optimizing stock turnover for efficiency.
• Adept at building strong relationships with key accounts, enhancing customer satisfaction and loyalty.
• Committed to developing strategic sales initiatives that align with organizational goals and market trends.
• Focused on achieving measurable results through effective team leadership and collaboration.
Company industry:
Consumer Electronics
Job role:
Sales

SENIOR SALES EXECUTIVE

March 2020 - June 2022

AL SEEB TECHNICAL EST (SARCO) LLC

Bawshar, Oman

March 2020 - June 2022

• Managed key organized retail accounts such as Sharaf DG, Extra, Carrefour, Lulu, and Emax, driving strategic sales initiatives.
• Oversaw full sales operations, including weekly forecasting and replenishment planning, to consistently meet and exceed monthly sales targets.
• Ensured optimal product availability, accurate pricing, and enhanced in-store visibility through effective collaboration with buyers, store managers, and merchandisers.
• Supervised and trained promoter teams to boost sell-out rates and uphold exceptional display standards.
• Conducted weekly stock assessments to identify opportunities for improvement and maintain inventory integrity.
• Developed strong relationships with key stakeholders to facilitate communication and drive sales growth.
Company industry:
Consumer Electronics
Job role:
Sales

PERFECT STORE & MERCHANDISING SUPERVISOR

February 2013 - February 2020

Unilever

Bawshar, Oman

February 2013 - February 2020

• Supervised and led a high-performing merchandising team, driving excellence across retail channels to enhance sales performance.
• Developed and implemented monthly call cycles, optimizing daily operations for maximum efficiency.
• Ensured compliance with Unilever’s Perfect Store standards, enhancing brand visibility and customer experience.
• Planned and executed strategic in-store implementations, including effective planograms and impactful POSM placements.
• Conducted regular audits to assess store performance, leveraging insights to drive continuous improvement and achieve sales targets.
• Fostered strong relationships with key accounts, positioning for future growth as a Sales Manager and Key Account Manager.
Company industry:
FMCG
Job role:
Sales

KEY ACCOUNT EXECUTIVE

September 2011 - January 2013

MESCO | Middle East Sons Co

Bawshar, Oman

September 2011 - January 2013

• Managed key MT & GT accounts for MESCO’s food & beverage portfolio, driving robust distribution and visibility across all assigned outlets.
• Achieved and consistently exceeded monthly sales targets through strategic route planning and efficient order management.
• Coordinated daily with buyers, store managers, and section supervisors to optimize sales performance and strengthen relationships.
• Oversaw product availability, executed planograms, and implemented price updates to enhance in-store visibility and support category growth.
• Leveraged data-driven insights to identify opportunities for improvement and maximize sales potential across MT & GT channels.
• Developed and maintained strong partnerships with key stakeholders to ensure alignment and drive mutual success.
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

KEY ACCOUNT EXECUTIVE

January 2009 - August 2011

Al Marai Dairy

Bawshar, Oman

January 2009 - August 2011

• Managed key retail accounts to enhance distribution and visibility of Almarai Dairy products across various channels.
• Drove significant sales growth by maintaining optimal stock availability and implementing strategic commercial agreements.
• Oversaw order forecasting and daily sales operations, ensuring alignment with monthly sales targets.
• Utilized effective route planning and demand management to optimize sales performance.
• Coordinated closely with store supervisors and warehouse teams to streamline operations and enhance customer satisfaction.
• Developed strong relationships with strategic customers, contributing to long-term business success.
• Prepared to transition into Sales Manager and Key Account Manager roles, leveraging extensive experience in account management and sales strategy.
Company industry:
Dairy Production
Job role:
Sales

KEY ACCOUNT EXECUTIVE

July 2005 - November 2008

National Mineral Water Company

Bawshar, Oman

July 2005 - November 2008

• Led key account sales initiatives for the National Mineral Water Company, driving van sales operations across prominent retail and institutional outlets in Muscat.
• Achieved and consistently exceeded daily and monthly sales targets, demonstrating strong sales acumen and strategic planning.
• Ensured optimal product distribution and visibility, enhancing brand presence and market share.
• Fostered and maintained robust relationships with major key accounts, including Safeer Hypermarket and Al Maya Stores, ensuring customer satisfaction and loyalty.
• Streamlined daily sales routes to maximize efficiency and productivity, contributing to overall sales growth.
• Developed skills in team leadership and account management, preparing for advancement to Sales Manager and Regional Sales Supervisor roles.
Company industry:
FMCG
Job role:
Sales

MERCHANDISER (Temp Assignment)

December 2004 - June 2005

Nestlé - Other Locations

Nizwa, Oman

December 2004 - June 2005

• Launched my career in the sales and distribution industry with a temporary assignment at Nestlé, establishing a robust foundation in merchandising and retail operations.
• Acquired essential skills in sales fundamentals, including planogram execution and FIFO rotation.
• Enhanced product visibility and stock management through effective in-store execution and communication.
• Gained hands-on experience in store-level operations, fostering a strong understanding of retail dynamics.
• Leveraged this experience to transition into roles such as Sales Manager, Key Account Manager, and Regional Sales Supervisor, driving sales growth and customer engagement.
• Committed to continuous improvement and excellence in sales strategies and account management.
Company industry:
FMCG
Job role:
Sales

Education

Al Mohana bin Sultan

June 2012

June 2012

Diploma, General Diploma

Oman

Skills

Staff Supervision
Expert
Staff Supervision
Expert
Sales Targets
Expert
Sales Targets
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Client Communication
Expert
Client Communication
Expert
Customer Interface
Expert
Customer Interface
Expert
Sales Forecasting and Budget Management
Expert
Sales Forecasting and Budget Management
Expert
Strategic Planning and Execution
Expert
Strategic Planning and Execution
Expert
Market Competition Analysis
Expert
Market Competition Analysis
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Performance Metrics and KPI Analysis
Expert
Performance Metrics and KPI Analysis
Expert
Team Management
Expert
Team Management
Expert
Negotiation and Persuasion Skills
Expert
Negotiation and Persuasion Skills
Expert
Data Analysis and Reporting
Expert
Data Analysis and Reporting
Expert
Digital Marketing Strategies
Expert
Digital Marketing Strategies
Expert
Promotion Planning
Expert
Promotion Planning
Expert
Customer Needs Assessment
Expert
Customer Needs Assessment
Expert
Training and Mentorship
Expert
Training and Mentorship
Expert
Cross-Functional Collaboration
Expert
Cross-Functional Collaboration
Expert
Project Management
Expert
Project Management
Expert
Strong Verbal and Written Communication Skills
Expert
Strong Verbal and Written Communication Skills
Expert
Problem-Solving and Critical Thinking
Expert
Problem-Solving and Critical Thinking
Expert
Adaptability and Resilience in Dynamic Environments
Expert
Adaptability and Resilience in Dynamic Environments
Expert
Innovative Idea Generation
Expert
Innovative Idea Generation
Expert
Microsoft Office Proficiency
Expert
Microsoft Office Proficiency
Expert
Logistics
Expert
Logistics
Expert
Sales
Expert
Sales
Expert
Negotiation
Intermediate
Negotiation
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Management
Expert
Management
Expert
Procurement
Intermediate
Procurement
Intermediate
Administration
Intermediate
Administration
Intermediate
Purchasing
Intermediate
Purchasing
Intermediate
Materials
Intermediate
Materials
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Business Development
Intermediate
Business Development
Intermediate
Accounting
Intermediate
Accounting
Intermediate
Science
Intermediate
Science
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Product and category management
Expert
Product and category management
Expert
Key account management
Expert
Key account management
Expert
Sales leadership and team development
Expert
Sales leadership and team development
Expert
Trade marketing and retail execution
Expert
Trade marketing and retail execution
Expert
Consumer electronics and FMCG operations
Expert
Consumer electronics and FMCG operations
Expert
P&L and budget ownership
Expert
P&L and budget ownership
Expert
Stock forecasting and demand planning
Expert
Stock forecasting and demand planning
Expert
Inventory optimization and aging reduction
Expert
Inventory optimization and aging reduction
Expert
Advanced Excel and data analytics
Expert
Advanced Excel and data analytics
Expert
KPI analysis and performance tracking
Expert
KPI analysis and performance tracking
Expert
Negotiation and customer
Expert
Negotiation and customer
Expert
Staff Supervision
Expert
Staff Supervision
Expert
Sales Targets
Expert
Sales Targets
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Client Communication
Expert
Client Communication
Expert
Customer Interface
Expert
Customer Interface
Expert

Languages

Arabic
Native Speaker
English
Expert
Urdu
Expert
Hindi
Expert