Marketer & Business Consultant
Freelancer
Total years of experience :17 years, 9 Months
As consultant my role includes (but not limited to):
•Study company profile and operations to understand its marketing needs
•Evaluate company’s competition and its competitors
•Develop and implement a marketing strategy according to objectives and
budget
•Prepare detailed proposals and marketing plans
•Advise on branding, positioning, communications and other marketing issues
•Monitor marketing projects and analyze results
•Review and monitor strategies of the company. On sales, advertising,
marketing, and other related fields of business
•Create opportunities for new product/ service by networking
•Initiate strategies and plans for the company to reduce its losses and
instead achieve increased profits
Company Specialized in Home automation systems, and reporting to the Business Development General Manager I was handling:
Communicating with clients to understand their needs and explain product value.
Building relationships with clients based on trust and respect.
Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.
Prospect for potential new local and international partners and turn this into increased business.
Identify potential partners, and the decision makers within the partner organization.
Research and build relationships with new partners.
Present to and consult with management on business trends with a view to developing new services, products, and distribution channels.
Identify opportunities for new business, services and solutions that will lead to an increase in revenues.
Follow up with prospects portfolio
Reply to all received inquiries through various channels (messenger, phone…)
Coach and direct sales representative
Formulate, direct marketing activities on Social media to promote products & offers
Performance monitoring of sales representatives
Target setting, and performance monitoring of sales representatives
Present sales, revenue and expenses reports and realistic forecasts to the management team
Managing the marketing budget
Stock management & Procurement
Production order preparation
Reporting sales and updated rundown to SYMC
Reporting monthly marketing activities
Develop pricing & Product strategy, balancing firm objectives and customer satisfaction
Design Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives, market characteristics, cost and markup factors.
Design, implement and improve processes to insure lean operations flow
Prospect for potential new clients and turn this into increased business.
Meet potential clients by growing, maintaining, and leveraging the network.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Set up meetings between client decision makers and company’s practice leaders/Principals.
Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
Participate in pricing the solution/service.
Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Submit periodic progress reports and ensure data is accurate.
Ensure that data is accurately entered and managed within the company’s CRM or other sales management system.
Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
Ensure all team members represent the company in the best light.
Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
• Company business is commercial vehicles distribution, main tasks
• Managing the marketing budget Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Company business is food and beverage packaging and export, main tasks
• Creating the company
• Establishing business plan
• Negotiating with suppliers and clients
• Company business is Volvo trucks distribution, main tasks
• Collaborates with Marketing in establishing and recommending the most realistic sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel
• forecasting levels of demand for services and products to meet the business needs and keeping a constant check on stock levels;
• conducting research to ascertain the best products and suppliers in terms of best value, delivery schedules and quality;
• liaising between suppliers, manufacturers, relevant internal departments and customers;
• identifying potential suppliers, visiting existing suppliers, and building and maintaining good relationships with them;
• negotiating and agreeing contracts and monitoring their progress, checking the quality of service provided;
• giving presentations about market analysis and possible growth;
• evaluating bids and making recommendations based on commercial and technical factors;
- Order products from HINO MOTROS LTD
- Negotiate the price, set the retail sales price
- Insure the right dispatch through the network - Establish the marketing plan of the brand and insure its application
- Set the media campaign and media plan with the communication agency
- Study new products development possibilities and/or new products introduction with maker
- Follow up of Hino business development in Algeria
- Establishment and improvement of procedures within the division
Reporting to the Strategic Business Development GM and to the Managing Director of the company, I am responsible of:
- Following up the implementation of Toyota way in Sales & Marketing among the countries
- Providing guidance regarding Jyukyu (Toyota demand & supply operations) management implementation
- Supporting our distributors in the communication with suppliers (Toyota, Daihatsu, Hino, Subaru)
- Support the strategic business development manager in securing the business and seeking new businesses
- Contribute to the establishment of the company strategy
- Establish and implement the procedure and standards in marketing and sales to suit with global strategy of the group
Reporting to Sales & Marketing GM and Country GM, I was responsible of:
- Order products from Toyota Motors Corp and other principal.
- Negotiate the price, set the retail sales price
- Insure the right dispatch through the network
- Handling the launch and the establishment of Hino business in Algeria
- Coordinating with other departments to Kaizen (improve) procedures.
Two years study in” Sciences Fondamentales,” the subject was mainly math’s & physics Three years specialty in Mechanical engineering
High school degree (Baccalauréat) in Mathematics and physics
