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Salma Lahyan, ACCOUNT MANAGER

Salma Lahyan

ACCOUNT MANAGER·otyss marketing

Morocco

Bachelor's degree, Development Economics And Management

Work experience

Total years of experience: 5 years, 6 months

ACCOUNT MANAGER

January 2024 - June 2025

otyss marketing

Agadir, Morocco

January 2024 - June 2025

Managed and onboarded client accounts by setting up and structuring Meta/Facebook Business Manager, ad accounts, pages, pixels, and access permissions.
Acted as the main point of contact for clients, ensuring clear communication, account compliance, and smooth coordination of digital marketing assets.
Assisted clients in organizing and optimizing digital assets to support advertising and marketing campaigns.
Coordinated client communication in Arabic, French, and English, ensuring timely support and issue resolution.
Improved onboarding workflows and internal processes to enhance efficiency and client satisfaction.
Company industry:
Marketing
Job role:
Marketing and PR

Account Manager

January 2024 - May 2025

Otyss marketing

Agadir, Morocco

January 2024 - May 2025

• Spearheaded the management and coordination of digital infrastructure for over 100 key accounts, driving operational efficiency and enhancing client relationships.
• Achieved a 45% reduction in technical setup errors, leading to improved client satisfaction and loyalty.
• Cultivated strong client relationships, ensuring a seamless and positive experience throughout their journey, which is crucial for customer success.
• Leveraged innovative digital marketing strategies to boost engagement and retention, significantly contributing to overall account growth.
• Collaborated with cross-functional teams to align marketing initiatives with client needs, enhancing service delivery and support.
• Utilized translation skills to effectively communicate with diverse client bases, ensuring clarity and satisfaction across all interactions.
Company industry:
Advertising
Job role:
Marketing and PR

ACCOUNT MANAGER

January 2024 - May 2025

OTYSS MARKETING AGENCY

Agadir, Morocco

January 2024 - May 2025

• Enhanced client efficiency by 20% by implementing streamlined organizational and digital account structures, optimizing workflows for key clients.
• Spearheaded the migration and organization of digital assets for over 100 client accounts, cutting onboarding time by 50% through effective workflow systems.
• Acted as the primary Trilingual Account Lead (Arabic, French, English), achieving a client satisfaction rating of 95%+ and ensuring seamless communication across diverse client bases.
• Leveraged digital marketing strategies to elevate brand presence and client engagement, driving customer success and retention.
• Fostered strong relationships with clients, providing exceptional customer support and translating complex concepts into actionable insights.
Company industry:
Marketing
Job role:
Marketing and PR

DIGITAL MARKETING SPECIALIST

January 2020 - January 2025

TRILINGUAL

Agadir, Morocco

January 2020 - January 2025

Managed and onboarded client accounts by setting up and structuring Meta/Facebook Business Manager, ad accounts, pages, pixels, and access permissions.
Acted as the main point of contact for clients, ensuring clear communication, account compliance, and smooth coordination of digital marketing assets.
Assisted clients in organizing and optimizing digital assets to support advertising and marketing campaigns.
Coordinated client communication in Arabic, French, and English, ensuring timely support and issue resolution.
Improved onboarding workflows and internal processes to enhance efficiency and client satisfaction.
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Education

Université Ibn Zohr

June 2023

June 2023

Bachelor's degree, Development Economics And Management

Morocco

GPA (rating): Good

GPA (rating): Good

Executed a practical Digital Marketing Strategy focused on social media. Gained hands-on experience using Meta/Facebook Ads Manager for audience targeting and campaign tracking, successfully leading to a measurable improvement in key engagement metrics during the project phase

UniversitéIbnZohr,Agadir2020–2023

June 2023

June 2023

Bachelor's degree, Business And Management

Morocco

GPA (rating): Good

GPA (rating): Good

Bachelor’s degree in Economics and Management . Strong academic foundation in business management, economics, marketing, and organizational principles. Completed a Final Year Project in Digital Marketing, focused on analyzing the impact of promotional video content on consumer behavior, engagement, and purchasing decisions. Developed practical skills in market research, data analysis, digital communication, content evaluation, presentation, teamwork, and problem-solving.

mohamed zrektouni

June 2020

June 2020

High school or equivalent, Administration And Management

Morocco

GPA (rating): Very good

GPA (rating): Very good

High School Diploma (Baccalaureate). Built strong foundations in analytical thinking, communication, and academic discipline.

Skills

Marketing Operations

Expert

Account Management

Expert

Social Media Marketing

Expert

Client Care

Expert

Digital Marketing

Expert

Meta/Facebook Business Manager setup & account structure

Expert

Meta analysis

Beginner

Client Service

Expert

Client Handling

Expert

Marketing

Intermediate

Accounting

Beginner

Social Media Marketing

Intermediate

Social Media Monitoring

Intermediate

Analytical Skills

Intermediate

Remote Support

Expert

Project Management

Expert

ACCOUNT MANAGEMENT

Intermediate

CLIENT ONBOARDING

Intermediate

COST ACCOUNTING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

CUSTOMER SUCCESS MANAGEMENT

Intermediate

DIGITAL MARKETING

Intermediate

MANAGEMENT

Intermediate

MARKETING

Intermediate

REVENUE MANAGEMENT

Intermediate

WORKFLOW AUTOMATION

Intermediate

ACCOUNT MANAGEMENT

Intermediate

CLIENT ONBOARDING

Intermediate

COST ACCOUNTING

Intermediate

CUSTOMER SUCCESS MANAGEMENT

Intermediate

DIGITAL MARKETING

Intermediate

MANAGEMENT

Intermediate

MARKETING

Intermediate

MICROSOFT PROJECT

Intermediate

REVENUE MANAGEMENT

Intermediate

WORKFLOW AUTOMATION

Intermediate

Project Coordination

Intermediate

Ads Manager Basics

Expert

Data Entry

Expert

Client Relationship Management

Expert

Reporting & Documentation

Expert

Digital Marketing Support

Intermediate

Arabic/French/English Trilingual

Expert

Customer Service

Expert

Team Collaboration

Intermediate

Email & Chat Support

Expert

Communications

Expert

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Training and Certifications

Training
Startup project development
INJAZ AL MAGHRIB
Apr 2020

Hobbies and interests

Creative Writing
Reading
Painting
Tennis
Chess
Pottery