Salwa Azar

Responsible for developing the strategic marketing plans necessary to achieve the company's goals and objectives. Will oversee the areas of planning, process management, needs assessment, execution oversight and budget management as it relates to all marketing and communication activities.
 Prepare, monitor and control the annual marketing budget including local advertising, printing, radio, partnerships, direct & digital marketing and all e-channels to ensure that expenditure is in line with business plan.
 Provide recommendations on which events to have, and how deeply, based on opportunity, cost, and previous events outcomes analysis.
 Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
 Customer journey mapping analyzing touch points with the organization and maximizing commercial opportunities.
 Develop and maintain the event project plan and objectives, budget and timelines. Work collaboratively with internal stakeholders to set, define and execute event objectives, goals, ROI metrics. Organize and implement internal and external communications, content production, and event measurement activities.
 Responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines.
 Create and direct promotional programs for all food and beverage outlets together with the design of an effective ROI analysis report.

 Create and direct promotional programs for all food and beverage outlets, spa, kids club, sales and ccs, together with the design of an effective ROI analysis report.
 Source, set-up and coordinate marketing partnership opportunities.
 Manage market segmentation, targeting, and positioning exercises for the hotel and the individual restaurants.
 Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
 Liaise with the local PR agency to ensure effective communication is maintained in line with marketing strategy and key messages.
 Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
 In-charge of the media booking and buying for the hotel.
 Create ideas and feature stories for articles for the media to genuinely use - Together with social media, articles and items such as newsletters for internal and external associates and guests.
 Handle tradeshows’ stand design and set-up, wedding fairs as well as the entire execution of the taste of Dubai project.
 Responsible for analyzing online data using web/Google analytics and offering actionable recommendations that can maximize site rankings and increase brand visibility through SEO.

 Conduct market research to analyze competitors, determine brand perceptions, evaluate market penetration and understand customer needs for all 3 brands.
 Lead the execution of local store marketing initiatives and test new programs in order to broaden the brand awareness and drive traffic to local stores.

Plan, organize and direct team members to ensure the highest degree of guest satisfaction.
Train all new housekeeping staff members.
Daily supervision of the housekeeping & ground keeping staff.
Maintain the housekeeping budget by providing billing summaries and expenses.
Conduct daily and monthly inventories.

Train and empower employees to exercise good judgment to make decision regarding service and customer satisfaction by adhering to company training standards.
Assist the retail manager with the order by analyzing and costing the merchandise.
Up selling items for the incentive program.