Samar Al Ramadan, PR & Communications Manager KSA

Samar Al Ramadan

PR & Communications Manager KSA

Landmark Group - Saudi Arabia

Location
Saudi Arabia - Qatif
Education
High school or equivalent, Advertising And Public Relations
Experience
15 years, 6 Months

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Work Experience

Total years of experience :15 years, 6 Months

PR & Communications Manager KSA at Landmark Group - Saudi Arabia
  • Saudi Arabia - Riyadh
  • My current job since August 2020
Marketing Communications Manager at Dana Rayhaan by Rotana Dammam
  • Saudi Arabia - Dammam
  • December 2019 to March 2020

Pre-opening

- Handling all pre-opening collaterals for 6 outlets
- Pre-opening factsheet production.
- Pre-opening presentation.
- Food & Beverages concept developments.
- Creating Food & Beverage quarterly plan for the outlets.
- Assisting on pitching PR agencies, media buying.
- Identifying photographers and videographer for the first photoshoot.
- Identifying Giveaways suppliers.
- Content development on hotel website.
- Working on featuring the property on all OTAs with the E-Distribution team.

Communications Manager at Mövenpick Hotel Al Khobar
  • Saudi Arabia - Khobar
  • October 2015 to July 2019

Creating Marketing Communications business plan
In charge of branding/rebranding
Collaterals & Marketing materials
Offline advertising
Social Media as per MHR guidelines
Online advertising on Social Media
Communicating with bloggers & influencers
Sponsoring
Brand Awareness
Awards
Managing photoshoot sessions & hotel events coverage
Website content & SEO
Copywriting for menus
Internal & external signages
Handling crisis management
Sustainability activities
Assisting sales & revenue creating traffic on the website

Assistant Marketing Manager at Sofitel Al Khobar The Corniche
  • Saudi Arabia - Khobar
  • June 2013 to October 2015

Implementing all media & PR for the positioning of the hotel
Creating action plan for the social media
Advertising on offline media
Website, manage the content and digital marketing
Branding & development
Photoshooting
Taking care of awards
Press Releases
Creat & maintain the collaterals and marketing materials

Communications Executive at Mövenpick Hotel Al Khobar & Mövenpick Beach Resort Al Khobar
  • Saudi Arabia - Khobar
  • January 2013 to June 2013

To development and effective implementation of all media and Public Relations for the positioning
and promotion.

Expand the profile of the company in the media in order to increase the awareness and exposure of the company and its activities to all target audience.

Create Yearly/Monthly Marketing and communications campaigns to proactively promote the 2 properties.

Handling individual and personal project coming from Charity, media, projects managers and assisting them to reach their needs in anywhere the properties can provide.

Responsible of Social Media and online marketing.

Update all information and maintain the website and digital marketing.

Brand development, website traffic growth.

Ensures adherence to the CI/CD.

Producing the promotional materials while adhering the corporate guidelines and ensuring that all are
Publications and brochures of the property are according to the standards of the company visual identity.

Managing the advertising function in a way to reflect a positive image of the property.

Public Relations Coordinator at Mövenpick Hotel Al Khobar & Mövenpick Beach Resort Al Khobar
  • Saudi Arabia - Khobar
  • November 2011 to January 2012

- Promotion and event planning for three F&B outlets

- Handling Press Releases for printed media

- Managing printed collaterals as business cards, tent card, flyers, brochures and posters ... etc

- Handling the press clipping for the Mövenpick Hotel Al Khobar & Mövenpick Beach Resort

- Making monthly report for all the activities of Mövenpick Hotel Al Khobar and Mövenpick Beach Resort Al Khobar

- Advertising at local and GCC Magazines and newspapers and printed materials for schools and private organizations.

- Responsible for the development and effective implementation of all media strategies and public relations for the positioning and promotion of the Mövenpick Hotel Al Khobar & Beach Resort Al Khobar

- To expand the profile of the resort in the media in order to increase the awareness and all exposure of the property and its activities to all target audiences regionally, nationally and internationally.

- Responsible for media communications.

Reservations Supervisor at Holiday Inn
  • Saudi Arabia - Khobar
  • October 2009 to October 2011

Reports and communicate with the Revenue and Front Office Manager on all pertinent matter effecting guest services and Reservations Operations.

Interacts with guests as well as individuals outside the hotel

Co-operates, co-ordinates and communicates with other hotel departments and other IHG hotels.

Ensure that all incoming reservations are handled according to ICON standards

Ensure all correspondence for reservations is checked and filed

Co-ordinate with Account Manager regarding accounts.

Ensure that weekly and monthly reports are prepared

Attendance in Credit Meeting, Group Meeting, Front Office briefing

Monitors all guests reservations and visas are dealt with in the correct manner

Dealing with Companies and Travel Agencies and installing Rate Codes for the contracted ones.

Monitoring Holidays, Vacations and Eids Packages and responsible of Visas and payment of all.

Responsible of the Hotel Website information and details broadcast them in the website

Assisting Front Office Manager, and responsible of the reservations ''individual & corporate'' and checking market codes
for all reservations.

Responisible of checking ''PCR'' points in merlin from LPU from Holidex

Using Opera system for all reservations details, and making the pick up reports and STR for guest statistics and rooms revenue

Attending Sales Meeting, Credit Meeting, Group Meeting and Opera and any updated systems.

Administrative/Medical Secretary + Support Services Secretary at Al Mouwasat Hospital Qatif
  • Saudi Arabia - Qatif
  • July 2007 to October 2009

As Administrative Secretary:

- Attend and assist Chief Administration and Support Service maintaining confidential files.
- Arrange and attend meeting with Support Services Supervisors meeting.
- Prepare the appointment of Chief Administration and Support Services, with Hospital Managers, and Companies and Institutes Managers, fix date, time and place of meeting, assisting the Manager.
- Working in Support Services Department Policies and Procedures during Aramco Survey and JCI Survey, and review it with Support Services Supervisors.
- Corporate with sub-contractors, like medical waste companies, general waste companies.
- Performs such other duties, which maybe assigned from time to time by the Chief Admin & Support Services, of other officials of the Hospital. Attends continuing Education, Infection Control and Performance Improvement Programs to keep updated with the current practices.

As Medical Secretary:

- Attend and assist the Medical Director, and maintaining confidential files.
- Arrange and attend the doctors meeting and prepares minutes.
- Prepare in-Coming and Out-going correspondence
- Take down in short hand and transcribe accurately all correspondence, Types hospital for policy formulation.
- Complies the Director's comprehensive hospital management program and other significant institutional policies.
- Answer incoming call for the Chief Medical Director and transmits the message in case the Medical Director is not available
- Update the Chief Medical Director's program of event with other government

Receptionist at Al Hadi Medical Dispensary
  • Saudi Arabia - Qatif
  • April 2007 to July 2007

I have worked as a receptionist at Al Hadi Medical Dispensary for 3 months, and took the roll of welcoming the patients and register them on the system.
- Issuing invoices
- Making appointments
- Following up with patients status and filing
- Normal Reception tasks

Education

High school or equivalent, Advertising And Public Relations
  • at Cornell University
  • December 2012
Diploma, Business Administration And Hospitality Management
  • at Cornell University
  • December 2012
Diploma, Data Base Administration/ Oracle
  • at New Horizon Computer Center
  • March 2003

Programming, SQL 2151,2152 Database

High school or equivalent, High school
  • at Second Secondary School
  • February 1998

Specialties & Skills

Marketing Communications
Communications
Management
Public Relations
B2C marketing
Commuications skills
Marketing
Languages
Opera System & Holidex
Social Media

Languages

Arabic
Expert
English
Expert
Filipino
Beginner

Memberships

SASCA
  • member
  • July 2009
Mövenpick Hotels & Resorts
  • Staff
  • November 2011

Training and Certifications

Statistical Decision Making of Hospitality Managers (Certificate)
Date Attended:
November 2012
Valid Until:
December 2012
‘Data Gathering and Analysis in the Hospitality Industry’ (Certificate)
Date Attended:
September 2012
Valid Until:
October 2012

Hobbies

  • art, travel, media, social,