Social Media Senior Account Executive
Memac Ogilvy & Mather
مجموع سنوات الخبرة :13 years, 3 أشهر
Managing and working with a team of 8 across the Abu Dhabi Tourism Authority Account to ensure successful delivery of social media campaigns.
Working with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
Create timely and engaging content optimized for platform used and intended audiences.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results using manual methods.
Attending events and creating live content on behalf of the client.
Analytics on a monthly and weekly basis using various measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Creating social media ads across channels to ensure that it meets the brand’s objectives.
Participate in the creative process for social media photography and video production, ensuring that content creation is based on social media analytics.
Developing strategies, researching and evaluating new opportunities. To develop and execute solid plans to increase page reach and engagement rate.
Generating campaign based content and editorially reviewing content calendars on a weekly basis are well as reviewing and providing feedback and support on adhoc campaigns.
Generating editorial content and managing a schedule competitions for the site communities to engage with, and lead them into engaging with the brand
Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and researches.
Listen and participate to online conversations. Facilitate consumer relationship in social media.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Working with various teams to ensure that the various community platforms are kept up to date and functional.
Become the voice of the brand and bring their personality to life in day-to-day communications.
Act as community manager for social media presence across Facebook, Twitter, and YouTube, and among other potential new channels.
Deliver content that brings people and brands together in new ways through engaging content calendars, ongoing social media communications and tactics to drive community growth and brand loyalty across a number of social platforms.
Stay up-to-date on trends and insights gained from community monitoring and advice on potential opportunities both with clients, internal client leads & strategy teams to influence their strategies in a timely fashion.
Manage social media channels, including daily monitoring, posting, and content development.
Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
Monitor trends with current tools, by reading sites find out what people are using and how they are using them.
Research and development, including conducting market research and analyzing findings.
Measuring results, review what is working and what needs improvement.
Assisting and attending trade shows, events, conferences, trainings and courses.
Creating, developing and modifying marketing & advertising materials, while growing and maintaining strong working relationships with various marketing channel owners.
Performs online marketing search and sending advertisements & emails to clients in order to open new markets opportunities.
Managing and working closely with the Marketing Director in creating vision, conceive designs, development & completion of marketing projects.
Ensures that shipping details as export licensing, shipping invoices, certificates, packing as well as customs declarations are organized well and delivered fully to clients.
Liaising with Couriers, arrange meetings and travel reservations for office personnel compose type and distribute meeting notes, and reports.