سمر Sharawi

 Managing and working with a team of 8 across the Abu Dhabi Tourism Authority Account to ensure successful delivery of social media campaigns.
 Working with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
 Create timely and engaging content optimized for platform used and intended audiences.
 Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results using manual methods.
 Attending events and creating live content on behalf of the client.
 Analytics on a monthly and weekly basis using various measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
 Creating social media ads across channels to ensure that it meets the brand’s objectives.
 Participate in the creative process for social media photography and video production, ensuring that content creation is based on social media analytics.
 Developing strategies, researching and evaluating new opportunities. To develop and execute solid plans to increase page reach and engagement rate.
 Generating campaign based content and editorially reviewing content calendars on a weekly basis are well as reviewing and providing feedback and support on adhoc campaigns.

 Generating editorial content and managing a schedule competitions for the site communities to engage with, and lead them into engaging with the brand
 Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and researches.
 Listen and participate to online conversations. Facilitate consumer relationship in social media.
 Monitor trends in Social Media tools, applications, channels, design and strategy.
 Working with various teams to ensure that the various community platforms are kept up to date and functional.

 Become the voice of the brand and bring their personality to life in day-to-day communications.
 Act as community manager for social media presence across Facebook, Twitter, and YouTube, and among other potential new channels.
 Deliver content that brings people and brands together in new ways through engaging content calendars, ongoing social media communications and tactics to drive community growth and brand loyalty across a number of social platforms.
 Stay up-to-date on trends and insights gained from community monitoring and advice on potential opportunities both with clients, internal client leads & strategy teams to influence their strategies in a timely fashion.

  Manage social media channels, including daily monitoring, posting, and content development.
 Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
 Monitor trends with current tools, by reading sites find out what people are using and how they are using them.
 Research and development, including conducting market research and analyzing findings.
 Measuring results, review what is working and what needs improvement.

 Assisting and attending trade shows, events, conferences, trainings and courses.
 Creating, developing and modifying marketing & advertising materials, while growing and maintaining strong working relationships with various marketing channel owners.
 Performs online marketing search and sending advertisements & emails to clients in order to open new markets opportunities.
 Managing and working closely with the Marketing Director in creating vision, conceive designs, development & completion of marketing projects.
 Ensures that shipping details as export licensing, shipping invoices, certificates, packing as well as customs declarations are organized well and delivered fully to clients.
 Liaising with Couriers, arrange meetings and travel reservations for office personnel compose type and distribute meeting notes, and reports.