Regional Marketing Specialist
HNI Training & Coaching
Total years of experience :18 years, 3 Months
• Manage copy editing and creative writing for all the various internal and external marketing collaterals - website, email shots, newsletter, company profile, training library, presentations, etc.
• Develop Marketing Plans and Tactics, and provide brand guidelines ensuring all company communication represents the brand clearly.
• Liaising with Design Company and freelancers for updating website, producing newsletters, email shots, etc.
• Copy writing for, and managing the company’s social media with regular updates on LinkedIn, Facebook, Twitter, etc.
• Ensuring website is always up-to-date through website content management, and exploring new ways of directing more traffic to website.
• Sourcing and managing the image library for various marketing promotions.
• Managing and maintaining the email marketing database for all email communication.
• Gathering and compiling competitor and market intelligence as and when needed.
• Sourcing PR opportunities, exhibitions and related marketing promotions that can generate more sales leads.
• Reviewing, and editing training feedback to create professional training testimonials for the company.
• Editing and choosing the right images from actual training workshops to represent the company.
• Analysing Google SEO and PPC reports + mail shot reports and suggest improvements.
• Acting as the liaison between the company, the trainers and the suppliers.
• Working with sales and operations team to provide marketing support.
• Working with trainers to research, design and modify training materials, including copy writing and editing content.
• Creating, updating and managing a SME Trainers database.
• Assisting the CEO in sourcing the right Trainers including matching competencies where required.
• Running online searches for market updates, recruitment purposes, etc. as and when required.
Reported to: Regional Operations Manager & COO
- Developing marketing and advertising plans
- Evaluating the viability of marketing and advertising initiatives
- Monitoring and tracking performance of marketing and advertising plans
- Writing press releases, content for monthly newsletters, brochures and other marketing collateral
- Managing all PR of the company
- Advising on website layout and managing website content
- Managing Google Adwords and Google Analytics for the company website
- Working closely with Graphic designer for layout of brochures, design of print ads, creating web banners etc.
- Conceptualising, copywriting and creating ad campaigns for print, radio and online
- Managing company's advertising campaigns in print, radio and outdoor
- Planning and coordinating events
- Identifying and recording both internal and external customer needs and competitor activity
- Managing partner relationships
- Coming up with ideas for research and surveys
Reported to: PR & Communications Manager
- Coordinating information between Head Office departments / Stores for the various PR activities.
- Sourcing press and editorial coverage via product placements, sourcing calls and other PR opportunities.
- Distributing press releases, invitations, images and information to the media through various distribution channels and following up receipt of the same.
- Arranging photo shoots, related quotations, image information requests and product loan requests from the media with the Public Relations & Internal Communications Manager and Operations Manager / Store Managers and various Head Office departments as required.
- Updating and maintaining historical databases on all PR activities, events and media coverage.
- Coordinating between the various Head Office departments to obtain full and correct information for Internal Communications purposes.
- Receiving, collating and editing material for in-house magazines and other publications through coordination with the Department, Journalist, Graphic Designers and the Production team as required.
- Updating information to Company Intranet. Coordinating content requirements with each Head Office Department and coordinating with IT for all technical aspects as required.
- Updating and maintaining all Internal Communications statistics and archives
Reported to: Head of Marketing
- Working closely with the Head of Marketing in managing the development, production and distribution of communication materials and tactics (print/electronic collateral, stationary, advertising, direct mail, signage, sales materials/tools, presentations, event invitations, event materials/packages, newsletter, etc.)
- Liaising with agencies, partners and suppliers for design, layout, proofing, production, implementation, removal, etc. within required format, schedule and budget.
- Conceptualising, designing, oversee and collating regular client, competitor, market and industry research projects
- Sourcing reputable, interesting, and value-added resources (articles, reports, white papers, materials, etc.), in order to facilitate production of client/prospect communications and the company e-newsletter.
- Defining, compiling and maintaining targeted distribution lists for campaigns, and data mine customer/contact information from database for marketing and business development tactics
- Working with Head of Marketing and team to develop, write, edit, and proof consistent, high impact editorial for marketing communications.
- Building and sustaining mutually beneficial strategic marketing alliances with offline affiliates
- Writing press releases, working with professors for writing articles, scheduling interviews and establishing relations with the press/media.
- Brainstorming with team, coordinating and arranging 'fun' events in line with the company’s core values for internal staff as the 'fun' committee member.
Handling call-in enquiries and meeting with walk-in clients
Designing and updating yearly planner of certification courses to be offered
Conducting extensive market research and interviews as a part of the marketing communication strategy of the company
Assisting in the designing of various marketing promotions for the company
Tracking and maintaining records of all competitor marketing ventures including advertisements and promotional activities
Composing and word processing a variety of standard documents and correspondence
Handling all enquiries, calls, and front office management.
Providing valuable information on various IT certification track courses for students as well as corporate clients.
Meeting and providing career counseling to walk-in clients on various IT certifications.
Maintaining records of all daily marketing and advertising activities and presenting reports to the General Manager.
Performing all Thomson Prometric exams related activities such as
1. Booking exams online for specific dates.
2. Ensuring proper payment procedures involving issuance of receipts and maintaining all exam invoices.
3. Downloading exams, notifying candidates and maintaining strict adherence to the exam delivery procedures.
4. Coordinating with Head office in Netherlands on various fronts including Customer Support and Technical Support.
Organizing & handling various seminars/ presentations to promote various IT courses.
Preparing and dispatching newsletters to all prospective clients.
Conducted extensive Ms-Office tutorial classes for students.
Successfully, completed Edexcel's world renowned vocational certification namely Higher National Diploma in Business (HND) from Emirates College for Management & Information Technology (ECMIT) Have 11 ‘Distinctions’ to my credit out of the 16 modules of the Higher National Diploma in Business (HND)
Successfully completed Advanced Diploma in Computer Studies Validated and Certified by UCLES and NCC Education Services UK from Raffles Informatics in Dubai