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Sameh El-Bendary, Chief Transformation Officer — AI & Digital Platform Lead

Sameh El-Bendary

Chief Transformation Officer — AI & Digital Platform Lead·Osool ESB Securities Brokerage

Egypt

Bachelor's degree, BSc. Mechanical Engineering

Work experience

Total years of experience: 32 years, 8 months

Chief Transformation Officer — AI & Digital Platform Lead

January 2025 - Present

Osool ESB Securities Brokerage

Cairo, Egypt

January 2025 - Present

• Leading the end-to-end build of an AI-powered digital onboarding platform from zero — covering vendor selection,
technology architecture, UX workflow design, and regulatory compliance alignment. Platform value: 10M EGP.
• Defining the product roadmap and go-live milestones, working directly with the CEO and board to ensure the platform meets
FRA regulatory standards and scales for future client volume growth.
• Built the operational infrastructure — PMO, live KPI dashboards, SOPs — across service, compliance, and client-facing
divisions, giving leadership daily visibility into delivery progress.
• Standardised process frameworks across all service verticals, creating a repeatable operating model ready for rapid scaling
once the platform is live.
Company industry:
Financial Services
Job role:
Finance and Investment

Chief Operating Officer & Vice Chairman

January 2021 - January 2024

A-Part Auto for Trading & Industry

Cairo, Egypt

January 2021 - January 2024

$100M P&L | 300+ employees | Multi-site operation
• Owned $100M+ P&L — delivered $15M in cost savings and a 15% efficiency improvement by leading a full SAP S/4HANA
rollout and business process integration across six sites.
• Drove 30% revenue growth, adding $23M to the top line, by redesigning B2B service delivery channels and closing new
strategic partnerships with key industrial accounts.
• Implemented KPI dashboards and weekly operational reviews across all sites, which reduced escalations by 40% and gave
the board real-time performance visibility.
• Rebuilt the senior leadership layer across Operations, HR, QA, and Training — improved employee retention from 75% to
95% within 18 months.
• Established risk management, BCP, and escalation protocols across all distributed locations, ensuring business continuity
under pressure.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Executive Advisor & Strategic Consultant

January 2017 - January 2021

Independent

Cairo, Egypt •Remote

January 2017 - January 2021

MENA Region — Operational scaling | Technology-led market entry | B2B GTM execution
• Designed and executed go-to-market strategies for technology businesses entering Saudi Arabia, UAE, and Qatar —
including pipeline development, enterprise account qualification, and closing support for deals in regulated sectors.
• Advised technology CEOs across MENA on scaling operations, deploying CRM and ERP platforms, and building
performance management systems that could support rapid commercial growth.
• Built executive reporting infrastructure that gave leadership clear line-of-sight into pipeline health, team output, delivery
metrics, and client satisfaction — the same governance model now used at Osool.
Company industry:
IT Services

Managing Director & Director of Operations

January 1999 - January 2016

Update for Integrated Business

Cairo, Egypt

January 1999 - January 2016

Technology services | Scaled from $1M to $10M | 15 MENA/GCC countries | 40% market share
• Scaled a B2B technology services business across 15 MENA/GCC countries — growing revenue from $1M to $10M and capturing a 40% regional market share through direct enterprise sales and channel partner development.
• Delivered 50+ enterprise technology projects ($5M total value) on time and on budget, building repeatable service models that held across geographies and client sectors.
• Led a 300+ person multicultural team across 8 nationalities — built structured training pipelines and promoted 20 people into senior leadership positions from within.
• Owned the full client lifecycle — from first commercial conversation through scoping, delivery, QA, and post-implementation
— maintaining long-term relationships with enterprise and government accounts.
Company industry:
IT Services
Job role:
Management

Deputy General Manager — Regional Operations

January 1995 - January 1998

IHS ME (IHS International Group — USA)

Dubai, United Arab Emirates

January 1995 - January 1998

• Led regional commercial operations for a B2B SaaS platform that aggregated and delivered international technical
standards (BS, ASTM, DIN, JIS) via web and enterprise subscription to clients across the GCC and MENA — directly
comparable to the AI data product environment of this role.
• Managed service delivery and client accounts across 9 countries, aligning regional execution with US headquarters on
strategy, reporting standards, and client deliverables across time zones.
• Built foundational experience in managing enterprise SaaS relationships, cross-border governance, and commercial
development within a US-led, globally distributed technology business.
Company industry:
IT Services

Business Development Manager

January 1991 - January 1995

American Qatari International Trade Co.

Doha, Qatar

January 1991 - January 1995

• Secured government contracts and built strategic market partnerships across the Gulf — establishing the commercial
network and regional relationships that have underpinned every subsequent executive role.
Company industry:
Business Support Services
Job role:
Management

Education

Zagazig University

June 1983

June 1983

Bachelor's degree, BSc. Mechanical Engineering

Egypt

GPA (percentage): 83%

GPA (percentage): 83%

My graduation project focused on developing an air conditioning system powered by solar energy. For the computational and simulation aspects, we utilized Fortran, a powerful programming language for numerical analysis. The project involved designing and optimizing a system that leverages solar power to efficiently cool spaces, demonstrating both the practical application of renewable energy and advanced computational techniques.

Skills

Business Development Manager
Expert
Business Development Manager
Expert
Consulting
Expert
Consulting
Expert
Process Transformation
Expert
Process Transformation
Expert
Business Transformation
Expert
Business Transformation
Expert
IT Project Management
Expert
IT Project Management
Expert
Contract Negotiation
Intermediate
Contract Negotiation
Intermediate
International Marketing
Expert
International Marketing
Expert
Leadership and Team Management
Expert
Leadership and Team Management
Expert
Strategic Leadership and Business Planning
Expert
Strategic Leadership and Business Planning
Expert
Technology Integration and Digital Transformation
Expert
Technology Integration and Digital Transformation
Expert
Marketing Communication and Negotiation
Intermediate
Marketing Communication and Negotiation
Intermediate
Product Pricing and Identification
Expert
Product Pricing and Identification
Expert
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
CLOUD COMPUTING
Intermediate
CLOUD COMPUTING
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
SAP S 4HANA
Intermediate
SAP S 4HANA
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
WORKFLOW MANAGEMENT
Intermediate
WORKFLOW MANAGEMENT
Intermediate
INTEGRATION
Expert
INTEGRATION
Expert
TECHNOLOGY SOLUTIONS
Expert
TECHNOLOGY SOLUTIONS
Expert
BUSINESS STRATEGIES
Expert
BUSINESS STRATEGIES
Expert
Business Strategic
Expert
Business Strategic
Expert
Business and Digital Transformation
Intermediate
Business and Digital Transformation
Intermediate
Communication and Negotiation
Expert
Communication and Negotiation
Expert
Critical Thinking
Expert
Critical Thinking
Expert
Strategic Management
Expert
Strategic Management
Expert
IT Strategy (Enterprise, ERP, and CRM)
Expert
IT Strategy (Enterprise, ERP, and CRM)
Expert
Data Technologies
Expert
Data Technologies
Expert
Project Management
Intermediate
Project Management
Intermediate
Strategic Leadership
Expert
Strategic Leadership
Expert
Financial closing of Sales Agreement
Intermediate
Financial closing of Sales Agreement
Intermediate
Problem-solving and Customer Satisfaction
Expert
Problem-solving and Customer Satisfaction
Expert
Business Development
Expert
Business Development
Expert
Human Resources, and Contract Recruitment
Intermediate
Human Resources, and Contract Recruitment
Intermediate
Market Research and Brand Awareness
Intermediate
Market Research and Brand Awareness
Intermediate
Tailored B2B Sales
Expert
Tailored B2B Sales
Expert
REVENUE GROWTH
Expert
REVENUE GROWTH
Expert
SALES
Expert
SALES
Expert
TECHNICAL SUPPORT
Expert
TECHNICAL SUPPORT
Expert
Business Development Manager
Expert
Business Development Manager
Expert
Consulting
Expert
Consulting
Expert
Process Transformation
Expert
Process Transformation
Expert
Business Transformation
Expert
Business Transformation
Expert
IT Project Management
Expert
IT Project Management
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate

Social profiles

Facebook
Facebook
facebook.com/Sameh El Bendary

Instagram
Instagram
instagram.com/selbendary2002/

Github
Github
github.com/selbendary

Languages

Arabic
Native Speaker
English
Expert

Memberships

Egyptian Syndicate of Engineers

Helping Engineer

July 1983

Heliopolis Sporting Club

Head of Squash andTennis Committee

February 2010

Hobbies

  • Reading, Cooking, Chess, Table tennis, Traveling, Running, Swimming, Electronics Repair