samer sawaya, Senior Marketing and communication specialist

samer sawaya

Senior Marketing and communication specialist

Abela Marketing Middle east

Lieu
Liban - Beyrouth
Éducation
Master, Marketing and communication
Expérience
12 years, 11 Mois

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Expériences professionnelles

Total des années d'expérience :12 years, 11 Mois

Senior Marketing and communication specialist à Abela Marketing Middle east
  • Liban - Beyrouth
  • Je travaille ici depuis septembre 2013

As a Lead, I am responsible for conception, design, and execution of innovative marketing and advertising campaigns for B2B and B2C. My duties include the creation of marketing concepts, control of social media, online and offline advertising, identity uplift, branding, packaging, stands design, booth design, leaflets, brochures, marketing materials design, gadgets, promotional items, vinyl design, magazine ads design. Also controlling & negotiating for quotations and supervising the execution of the design.
Also, I assist the Sales Team in achieving the established sales budgets, by creating promotional activities conducted with the assistance of the pharmacies (our main clients) in order to generate additional revenue, promote our brands and increase sales.

As a member of the CSR Committee at Holmed, I am responsible for defining and developing the Corporate social responsibility strategies which underpin a company’s CSR objectives; come up with ideas, then implement and coordinate a range of activities and initiatives which are designed to have a positive impact on the environment and local communities.

Senior Graphic Designer/ team leader à Medora Group
  • Liban - Beyrouth
  • septembre 2011 à janvier 2013

Managing a copy center and responsible on a team of 3 other. We created creative designs and execute all kind of printing. I was responsible for quoting, designing, dealing with clients and suppliers, dividing the work between the employees. This work experience helped me understand the practical part of marketing design and work under stress in order to create a fast outcome.

Junior Graphic designer à Fluid communication design
  • Liban - Beyrouth
  • septembre 2010 à juin 2011

As an account manager, my responsibilities involved Design, design solutions, and execution which means the creation of all kind of printed marketing materials, packaging, branding, leaflet, event signage, print ads, T-shirt design, menus, art direction of photo shoots and catalog implementation.

Éducation

Master, Marketing and communication
  • à ESA BUSINESS SCHOOL
  • mars 2019

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

Baccalauréat, graphic design
  • à American university of science and technology
  • juillet 2010

The Faculty of Arts & Sciences offers a graphic design program leading to a BA degree in Graphic Design. The purpose of this program is to train the student to combine technical expertise acquired through knowledge of computer graphics with the development of personal creative style. The program prepares students to work in various fields, starting with Print Media to Digital Media, by focusing on progressive conceptual thinking while stressing the standard of excellence in the development of design skills and refined vision.

Specialties & Skills

B2C marketing
Marketing
Corporate Identity
Creative Work
PowerPoint
adobe IIn design
adobe Photoshop
adobe Illustrator

Langues

Arabe
Expert
Anglais
Expert
Français
Expert

Formation et Diplômes

ESCP EUROPE (Certificat)
Date de la formation:
June 2018
printing, and digital design in the house design depatment (Formation)
Institut de formation:
Chmely and Chmely
Date de la formation:
April 2011