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Samer Francy, Director of Data & AI

Samer Francy

Director of Data & AI·Earthlink

Iraq

Master's degree, Artificial Intelligence

Work experience

Total years of experience: 26 years, 5 months

Director of Data & AI

January 2024 - Present

Earthlink

Baghdad, Iraq

January 2024 - Present

• Established and led enterprise-wide Data & AI function, defining strategy and roadmap for AI-driven
transformation
• Built, recruited, and led cross-functional teams of 20+ professionals across AI engineering, data
engineering, and analytics, including talent development and capability building
• Designed and deployed high-impact AI solutions delivering measurable business outcomes:
◦ Detected ~$10M fraud and implemented prevention mechanisms (Audit Tool)
◦ Reduced customer churn by 50% through predictive modelling
◦ Increased user engagement by 50% via content recommendation systems
◦ Reduced call centre Average Handling Time (AHT) by 10% using AI Assistant
◦ Saved $200K annually and expanded call evaluation coverage from 3% to 100% (Auto
Evaluator)
◦ Saved $250K annually through intelligent content filtering (Family Filter)
◦ Reduced AI agent development time from 2 weeks to 2 hours via Agentic Framework
◦ Optimised AI infrastructure costs by leveraging open-source technologies and on
premise LLM deployment, while maintaining performance and scalability
• Implemented scalable MLOps pipelines enabling efficient model deployment, monitoring, and
governance
• Introduced enterprise data governance framework improving data quality, compliance, and
accessibility
• Delivered 100+ monthly actionable insights through advanced analytics and BI platforms supporting
executive decision-making.
Company industry:
Telecommunications
Job role:
Information Technology

AI Products Manager

January 2024 - Present

Productive AI

Erbil, Iraq •Remote

January 2024 - Present

• Led end-to-end lifecycle of AI products from concept to deployment
• Defined product strategy aligned with market needs and emerging AI trends
• Collaborated with engineering and data science teams to deliver scalable AI solutions
• Drove customer-centric development through user research and feedback loops.
Company industry:
IT Services

Enterprise Business Head Unit

January 2022 - January 2024

High Tech

Erbil, Iraq

January 2022 - January 2024

• Directed strategic development and sales of ICT and AI-enabled solutions
• Managed full sales lifecycle including solution design, proposals, and contract negotiations
• Led cross-functional teams to deliver integrated enterprise solutions
• Built long-term client relationships and expanded market presence.
Company industry:
General Engineering Consultancy
Job role:
Information Technology

Account Manager/Country Manager

January 2014 - January 2022

FranklinCovey Middle East

Erbil, Iraq

January 2014 - January 2022

• Led business strategy and key account growth in Iraq market, managing P&L and revenue
expansion
• Built and managed enterprise client relationships across public and private sectors
• Directed sales pipeline, contract negotiations, and large-scale proposal development
• Delivered strategic consulting engagements focused on organizational performance and
transformation
Company industry:
Business Consultancy Services

Director, Delivery Management

January 2012 - January 2014

Huawei Technologies Co. Ltd.

Sulaymaniyah, Iraq

January 2012 - January 2014

• Led large-scale telecom programmes with multi-million-dollar budgets
• Managed teams of 35+ project and contract managers
• Oversaw end-to-end delivery, including planning, execution, and customer engagement
• Improved operational efficiency and delivery performance across multiple projects
Company industry:
Telecommunications

Senior Leadership Roles

January 2005 - January 2012

Huawei Technologies Co. Ltd.

Sulaymaniyah, Iraq

January 2005 - January 2012

• Held multiple leadership roles across service delivery, PMO, and software operations
• Managed large teams (up to 300 staff) and complex telecom infrastructure programmes
• Delivered high-value projects across Middle East markets
Company industry:
Telecommunications

Software Developer

January 2000 - January 2005

Diwan Co. and Others

Baghdad, Iraq

January 2000 - January 2005

• Developed enterprise software applications and telecom systems
• Progressed into leadership roles through strong technical and delivery performance
Company industry:
IT Services
Job role:
Information Technology

Education

University Of Bath

April 2024

April 2024

Master's degree, Artificial Intelligence

Great Britain (UK)

Baghdad University

January 2000

January 2000

Bachelor's degree, Computer Engineering

Iraq

Skills

Sales
Expert
Sales
Expert
Team Building
Expert
Team Building
Expert
Pre-Sales and Bidding
Expert
Pre-Sales and Bidding
Expert
Customer Relationship
Expert
Customer Relationship
Expert
Pricing
Expert
Pricing
Expert
Presentation
Expert
Presentation
Expert
CRM
Expert
CRM
Expert
Business/Financial Planning
Expert
Business/Financial Planning
Expert
Competition Analysis
Expert
Competition Analysis
Expert
Project Rollout
Expert
Project Rollout
Expert
Telecommunications
Expert
Telecommunications
Expert
Accounting
Intermediate
Accounting
Intermediate
Sales
Expert
Sales
Expert
IT Sales
Expert
IT Sales
Expert
B2B Sales
Expert
B2B Sales
Expert
Business Management
Expert
Business Management
Expert
Project Management
Expert
Project Management
Expert
HR
Intermediate
HR
Intermediate
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
AGILE PROJECT MANAGEMENT
Intermediate
AGILE PROJECT MANAGEMENT
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
MLOPS MACHINE LEARNING OPERATIONS
Intermediate
MLOPS MACHINE LEARNING OPERATIONS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
Marketing
Intermediate
Marketing
Intermediate
NEGOTIATION
Expert
NEGOTIATION
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PLANNING
Expert
PLANNING
Expert
RESEARCH
Expert
RESEARCH
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
OPERATING SYSTEMS
Expert
OPERATING SYSTEMS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
BIDDING
Expert
BIDDING
Expert
ICT Products and Services Delivery
Expert
ICT Products and Services Delivery
Expert
Training
Expert
Training
Expert
Project Budgeting and P&L
Expert
Project Budgeting and P&L
Expert
Risk Management
Expert
Risk Management
Expert
Project Management
Expert
Project Management
Expert
Contract Terms
Expert
Contract Terms
Expert
Change Management
Expert
Change Management
Expert
P&L Management
Expert
P&L Management
Expert
Procurement
Expert
Procurement
Expert
Professional Services Sales
Expert
Professional Services Sales
Expert
Telecommunications Engineering
Expert
Telecommunications Engineering
Expert
Managed Services
Expert
Managed Services
Expert
Professional Services
Expert
Professional Services
Expert
Contract Management
Expert
Contract Management
Expert
Outsourcing
Expert
Outsourcing
Expert
Organization Management
Expert
Organization Management
Expert
Recruitment
Expert
Recruitment
Expert
Quality Management
Intermediate
Quality Management
Intermediate
Key Account Management
Expert
Key Account Management
Expert
Inventory Management
Intermediate
Inventory Management
Intermediate
Supply Chain
Intermediate
Supply Chain
Intermediate
Programming (Python)
Expert
Programming (Python)
Expert
Problem Analysis
Expert
Problem Analysis
Expert
AI Models Development
Expert
AI Models Development
Expert
Machine Learning
Expert
Machine Learning
Expert
Mathematics
Expert
Mathematics
Expert
Natural Language Processing (NLP)
Expert
Natural Language Processing (NLP)
Expert
Robotics and Machine Vision
Expert
Robotics and Machine Vision
Expert
Research Skills
Expert
Research Skills
Expert
Ethical Considerations
Expert
Ethical Considerations
Expert
Probability and Statistics
Expert
Probability and Statistics
Expert
Backpropagation
Expert
Backpropagation
Expert
Reinforcement Learning
Expert
Reinforcement Learning
Expert
Convolutional Neural Networks
Expert
Convolutional Neural Networks
Expert
Search Algorithms
Expert
Search Algorithms
Expert
Classification Algorithms
Expert
Classification Algorithms
Expert
Model Compression Techniques
Expert
Model Compression Techniques
Expert
IT Sales
Expert
IT Sales
Expert
B2B Sales
Expert
B2B Sales
Expert
Business Management
Expert
Business Management
Expert
CONFLICT MANAGEMENT
Intermediate
CONFLICT MANAGEMENT
Intermediate
DATA ENGINEERING
Intermediate
DATA ENGINEERING
Intermediate
DATA STRATEGY
Intermediate
DATA STRATEGY
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MSC SOFTWARE
Intermediate
MSC SOFTWARE
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate

Languages

English
Expert
Arabic
Expert

Memberships

PMI

Member

November 2013

Sales & Marketing Executives International

member

November 2015

Training and Certifications

Certifications
Finetuning Large Language Models
Managing Machine Learning Projects
AI Security & Governance
AI Product Management
AWS Certified Solutions Architect
PMP® – Project Management Professional
Amazon Web Services - Certified Solutions Architect
Feb 2017
CSE® - Certified Sales Executive
Nov 2015
Successful Negotiation: Essential Strategies and Skills
Dec 2015
PMP® - Project Management Professional
Sep 2013
Training
Find Out Why (The Jobe to Be Done Theory)
FranklinCovey
Helping Clients Succeed
FranklinCovey
The 4 Disciplines of Execution
FranklinCovey
Leading at the Speed of Trust
FranklinCovey
The 4 Roles of Leadership
FranklinCovey
The 7 Habits of Highly Effective People
FranklinCovey
Key Account Management
Linkedin
May 2019

Hobbies

  • Running
    20 Half Marathon