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Samer Francy, Director of Data & AI

Samer Francy

Director of Data & AI·Earthlink

Iraq

Master's degree, Artificial Intelligence

Work experience

Total years of experience: 26 years, 6 months

Director of Data & AI

January 2024 - Present

Earthlink

Baghdad, Iraq

January 2024 - Present

• Established and led enterprise-wide Data & AI function, defining strategy and roadmap for AI-driven
transformation
• Built, recruited, and led cross-functional teams of 20+ professionals across AI engineering, data
engineering, and analytics, including talent development and capability building
• Designed and deployed high-impact AI solutions delivering measurable business outcomes:
◦ Detected ~$10M fraud and implemented prevention mechanisms (Audit Tool)
◦ Reduced customer churn by 50% through predictive modelling
◦ Increased user engagement by 50% via content recommendation systems
◦ Reduced call centre Average Handling Time (AHT) by 10% using AI Assistant
◦ Saved $200K annually and expanded call evaluation coverage from 3% to 100% (Auto
Evaluator)
◦ Saved $250K annually through intelligent content filtering (Family Filter)
◦ Reduced AI agent development time from 2 weeks to 2 hours via Agentic Framework
◦ Optimised AI infrastructure costs by leveraging open-source technologies and on
premise LLM deployment, while maintaining performance and scalability
• Implemented scalable MLOps pipelines enabling efficient model deployment, monitoring, and
governance
• Introduced enterprise data governance framework improving data quality, compliance, and
accessibility
• Delivered 100+ monthly actionable insights through advanced analytics and BI platforms supporting
executive decision-making.
Company industry:
Telecommunications
Job role:
Information Technology

AI Products Manager

January 2024 - Present

Productive AI

Erbil, Iraq •Remote

January 2024 - Present

• Led end-to-end lifecycle of AI products from concept to deployment
• Defined product strategy aligned with market needs and emerging AI trends
• Collaborated with engineering and data science teams to deliver scalable AI solutions
• Drove customer-centric development through user research and feedback loops.
Company industry:
IT Services

Enterprise Business Head Unit

January 2022 - January 2024

High Tech

Erbil, Iraq

January 2022 - January 2024

• Directed strategic development and sales of ICT and AI-enabled solutions
• Managed full sales lifecycle including solution design, proposals, and contract negotiations
• Led cross-functional teams to deliver integrated enterprise solutions
• Built long-term client relationships and expanded market presence.
Company industry:
General Engineering Consultancy
Job role:
Information Technology

Account Manager/Country Manager

January 2014 - January 2022

FranklinCovey Middle East

Erbil, Iraq

January 2014 - January 2022

• Led business strategy and key account growth in Iraq market, managing P&L and revenue
expansion
• Built and managed enterprise client relationships across public and private sectors
• Directed sales pipeline, contract negotiations, and large-scale proposal development
• Delivered strategic consulting engagements focused on organizational performance and
transformation
Company industry:
Business Consultancy Services

Director, Delivery Management

January 2012 - January 2014

Huawei Technologies Co. Ltd.

Sulaymaniyah, Iraq

January 2012 - January 2014

• Led large-scale telecom programmes with multi-million-dollar budgets
• Managed teams of 35+ project and contract managers
• Oversaw end-to-end delivery, including planning, execution, and customer engagement
• Improved operational efficiency and delivery performance across multiple projects
Company industry:
Telecommunications

Senior Leadership Roles

January 2005 - January 2012

Huawei Technologies Co. Ltd.

Sulaymaniyah, Iraq

January 2005 - January 2012

• Held multiple leadership roles across service delivery, PMO, and software operations
• Managed large teams (up to 300 staff) and complex telecom infrastructure programmes
• Delivered high-value projects across Middle East markets
Company industry:
Telecommunications

Software Developer

January 2000 - January 2005

Diwan Co. and Others

Baghdad, Iraq

January 2000 - January 2005

• Developed enterprise software applications and telecom systems
• Progressed into leadership roles through strong technical and delivery performance
Company industry:
IT Services
Job role:
Information Technology

Education

University Of Bath

April 2024

April 2024

Master's degree, Artificial Intelligence

Great Britain (UK)

Baghdad University

January 2000

January 2000

Bachelor's degree, Computer Engineering

Iraq

Skills

Sales

Expert

Team Building

Expert

Pre-Sales and Bidding

Expert

Customer Relationship

Expert

Pricing

Expert

Presentation

Expert

CRM

Expert

Business/Financial Planning

Expert

Competition Analysis

Expert

Project Rollout

Expert

Telecommunications

Expert

Accounting

Intermediate

Sales

Expert

IT Sales

Expert

B2B Sales

Expert

Business Management

Expert

Project Management

Expert

HR

Intermediate

CUSTOMER SATISFACTION

Expert

BUSINESS DEVELOPMENT

Intermediate

AGILE PROJECT MANAGEMENT

Intermediate

ARTIFICIAL INTELLIGENCE

Intermediate

MLOPS MACHINE LEARNING OPERATIONS

Intermediate

STRATEGIC PLANNING

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

ORGANIZATIONAL AWARENESS

Intermediate

COMPUTER PROGRAMMING

Intermediate

PYTHON PROGRAMMING LANGUAGE

Intermediate

ANALYTICAL SKILLS

Intermediate

Marketing

Intermediate

NEGOTIATION

Expert

MANAGEMENT

Expert

PLANNING

Expert

RESEARCH

Expert

PRESENTATIONS

Expert

OPERATING SYSTEMS

Expert

CUSTOMER EXPERIENCE

Expert

BIDDING

Expert

ICT Products and Services Delivery

Expert

Training

Expert

Project Budgeting and P&L

Expert

Risk Management

Expert

Project Management

Expert

Contract Terms

Expert

Change Management

Expert

P&L Management

Expert

Procurement

Expert

Professional Services Sales

Expert

Telecommunications Engineering

Expert

Managed Services

Expert

Professional Services

Expert

Contract Management

Expert

Outsourcing

Expert

Organization Management

Expert

Recruitment

Expert

Quality Management

Intermediate

Key Account Management

Expert

Inventory Management

Intermediate

Supply Chain

Intermediate

Programming (Python)

Expert

Problem Analysis

Expert

AI Models Development

Expert

Machine Learning

Expert

Mathematics

Expert

Natural Language Processing (NLP)

Expert

Robotics and Machine Vision

Expert

Research Skills

Expert

Ethical Considerations

Expert

Probability and Statistics

Expert

Backpropagation

Expert

Reinforcement Learning

Expert

Convolutional Neural Networks

Expert

Search Algorithms

Expert

Classification Algorithms

Expert

Model Compression Techniques

Expert

IT Sales

Expert

B2B Sales

Expert

Business Management

Expert

CONFLICT MANAGEMENT

Intermediate

DATA ENGINEERING

Intermediate

DATA STRATEGY

Intermediate

DIGITAL TRANSFORMATION

Intermediate

MSC SOFTWARE

Intermediate

RESULTS FOCUSED

Intermediate

RETURN ON INVESTMENT

Intermediate

Languages

English

Expert

Arabic

Expert

Memberships

PMI

Member

November 2013

Sales & Marketing Executives International

member

November 2015

Training and Certifications

Certifications
Finetuning Large Language Models
Managing Machine Learning Projects
AI Security & Governance
AI Product Management
AWS Certified Solutions Architect
PMP® – Project Management Professional
Amazon Web Services - Certified Solutions Architect
Feb 2017
CSE® - Certified Sales Executive
Nov 2015
Successful Negotiation: Essential Strategies and Skills
Dec 2015
PMP® - Project Management Professional
Sep 2013
Training
Find Out Why (The Jobe to Be Done Theory)
FranklinCovey
Helping Clients Succeed
FranklinCovey
The 4 Disciplines of Execution
FranklinCovey
Leading at the Speed of Trust
FranklinCovey
The 4 Roles of Leadership
FranklinCovey
The 7 Habits of Highly Effective People
FranklinCovey
Key Account Management
Linkedin
May 2019

Hobbies and interests

Running

20 Half Marathon