Marketing & Sales manager
The Crystal Group
Total years of experience :19 years, 11 Months
• Initiating marketing & sales strategies in order to cater all the event’s needs.
• Enhancing the brand, researching and analyzing statistics and market trends.
• Building a strong approach in order to attract new portfolios and potential clients.
• Handling the budget for different venues and managing a team of 8 sales persons and 6 marketing persons.
• Developing the digital portal of the group and managing all branding collateral
• Working with different departments within the group to provide and maintain high quality service to customers, meeting the standards, ethics and expectations of the market.
• Initiating all marketing aspects of the group.
• Organizing and managing corporate events that fit sales parameters in different venues.
• Responsible for the development and performance of sales activities in the Middle Eastern market.
• Accomplishing business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.
• Planning, Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.
• Initiating marketing and sales processes by prospecting, scheduling appointments, making initial presentation, understanding business needs, developing proposals, closing sales deals.
• Negotiating Deals with multinational clients, preparing
Deal memos and contracts related to our library titles.
• Acquiring new avails lists from various suppliers, tracking
good Library titles and negotiating deals with new suppliers.
• Selling Features Movies and Series to TV channels in the
Middle East.
• Identifying opportunities to optimize and develop existing or new customers, improve on efficiency and customer satisfaction.
• Developing the database through the addition/updating of contacts and accounts.
• Enhancing catalogs, brochures and different marketing collateral
• Representing the company in different local, regional and multinational exhibitions such as Film Festivals and Markets MIPCOM, MIPTV, EFM and AFM
• Creating specific catalogs targeting tourists in the Middle Eastern market.
• Market segmentation, developing new entries to the market after researching and analyzing all the aspects and expanding the retail business through different outlets.
• Coordinating with the sales department and studying the feasibility of the products.
Jan 2007 to Dec- 2007 MEDIALOG ACCESSIBILITIES S.A.R.L Beirut, Lebanon Administrative Assistant
• Full coordination with all related stakeholders throughout the life cycle of the project.
• Identifying office needs and ensuring their procurement
• Communicating with local and regional clients and suppliers.
June 2005 to Aug 2005 BLOM BANK Beirut, Lebanon Trainee for Enterprise Management
Event: IXe Sommet de la Francophonie Beirut 2002
Aug 2002 to Nov 2002 MINISTRY OF CULTURE Beirut, Lebanon Under the patronage Of the Minister Ghassan Salameh
Event Coordinator (Organization Committee)
2003-Feb 2007 Saint Joseph University Beirut, Lebanon Faculty of Business and Management BA Degree in Business and Management
June 2005 Georgetown University Washington
Center for Language Education & Development D.C, USA Certificate for English language An English Proficiency Assessment: Listening, Grammar, Reading and Vocabulary Proficiency Level: High Intermediate which demonstrates very good ability in writing to state a clear main idea, to organize and develop supporting points logically and coherently, and to use accurate, appropriate grammar, vocabulary and mechanics.
2002-2003 American University of Science and Technology Beirut, Lebanon Advertising and Marketing: Two English courses: Writing skills & Rhetoric 1 Math for Business & Introduction to Computing
French Baccalaureate Section Sociology - Economy
1987-2001 College Notre Dame de Nazareth Beirut, Lebanon Lebanese Baccalaureate Section Sociology- Economy