Operations Manager - Paid Search & Social Media
Global Media Insight
Total years of experience :17 years, 9 Months
Strategizing & managing online marketing activities.
The Search Agency is one of the largest and fastest growing search marketing firms, having been named a top-five independent U.S. search marketing agency by Advertising Age.
SEM Analyst, 07/2012 to Present
• Working closely with Account Managers, Creative Editors, Landing Page and Channel Management experts, etc. to create unique and optimized search and display campaigns.
• Working creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.
• Analyzing various reports and communicating key findings to account managers and taking actions on them.
• Creation and maintenance of on-going project plans per discipline per client
• Coordination of new client launch including assembling cross-functional launch deliverables and milestones.
• Coordinating with the development team to create tools to help optimize client SEM campaigns.
Admiral Group PLC is a motor insurance company with its head office in Cardiff, Wales. Listed on the London Stock Exchange, it is a constituent of the FTSE 100 index. Inspop.Com Limited (India Branch) is set up in India to provide IT and Marketing support to Admiral Group’s operations in different countries across the globe.
Senior Online Marketing Executive, 11/2010 to 07/2012
• Managing PPC campaigns with an annual spend of over €5.5 M on Google AdWords, Yahoo! Search Marketing and MSN AdCenter.
• Generating and interpreting Web Analytics to fine tune marketing campaigns.
• Performing SEO Audits & taking actions regularly to improve the organic ranks.
• Developing and launching various email marketing campaigns.
• Identifying new digital and traditional platforms and launching campaigns to bring more volume to the site.
• Planning and executing various Social Media activities.
• Working with Web Developers and designers continuously to improve the quality of the services offered.
Selected Accomplishments:
Leveraged acquisitions from Pay per Click channels5 times by keeping an unlimited budget towards them.
Raised the PPC spent from €30, 000 a month to more than €450, 000 a month. At the same time reduced the PPC acquisition costs from €8.5 to €7.
Developed custom PPC landing pages with dynamic content triggering based on the search terms. This raised conversion rate by 25%.
Utilized all the new features in the Content Network in the most effective manner and as a result, Google France started using our brand name to promote AdWords Display Network.
vCustomer (Currently known as Rampgreen) works with AdWords in India to help establish online advertising campaigns for new AdWords advertisers and provide customers with related support and services. While Google AdWords has many valued partners in India, vCustomer is the only organization in India working on behalf of Google to help new advertisers start and optimize their campaigns. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=185166
Account Lead: Google India Private Limited, 6/2010 to 10/2010
Working along with a team of 40+ sales reps and Google AdWords Professionals, introduced Google AdWords to businesses from all industries.
Developed, managed and optimized campaigns to meet the business requirements of the clients.
Monitored the performance of multiple campaigns on a daily basis and suggested improvement ideas to the clients.
Educated clients to use AdWords effectively for the business advertisement requirements.
Mentored the sales team and updated them on various AdWords and Online Marketing policies.
Content Specialist: Yahoo! Australia Content Development, 07/2009 to 05/2010
Content Specialist: Yahoo! North America Content Development, 12/2006 to 07/2009
Editor: Yahoo! North America Content Review 07/2006 to 12/2006
• Joining Infosys BPO Limited in 2006, I started my career by reviewing the PPC campaigns created by Yahoo!’s clients.
• Moved internally to a team that specializes in developing Paid Search campaigns for the high-end advertisers of Yahoo!
• Worked in cross-functional environment in support of account managers and sales reps to identify opportunities and maximize the ROI for the clients.
Selected Accomplishments:
Worked with the overseas team in successfully setting up a pilot project for Yahoo! Australia Content Development team in India. It’s now expanding with consistently exceeding client expectations.
Created and managed campaigns for many big names from diverse industries such as The North Face, State Farm Insurance, Expedia, Gum Tree Etc.