Chief Consultant
Taam Al Hind & Ims Trading Co. (Part Of Masic Holding Company)
مجموع سنوات الخبرة :37 years, 6 أشهر
Accomplishments:
• Head-hunted to establish the company. Focused on aligning the highest-level company priorities with sturdy day-to-day operations, and help evolve early stage ideas into future-growth initiatives.
• Served as key decision maker for the start-up and expansion environments.
Key Responsibilities:
• Enforcing the policies and governance set forth by the board for smooth business operations. Proffering overall direction and management of the organization's utilization of resources.
• Acting as a catalyst in the evolution of Business Excellence, conceptualizing and developing excellence plans to achieve the laid out strategic objectives towards sustainable development.
• Establishing creative strategies to achieve goals, and implementing processes that produce significant profitability and a loyal customer base.
1-Directing sales & operations of entire Saudi Arabia
2- Planning and budgeting company sales targets
3- Tracking daily sales and operation activities
4- Planning and setting standards for managers, supervisors and for entire team and to ensure on its implementation.
5- working on to get new business opportunities to increase on company turnover
6- setting up future road map to ensure on company grown and progress consistently.
7- hiring and training of required manpower
8- monitoring and ensuring credit control and more.
9 - prepare monthly report and present it to the board of directors.
Over all in charge of National van sales operation to ensure planning and execution effectively to generate highly profitable business by ensuring coverage and distributions of Yaumi brand bakery products through out Saudi Arabia.
Accomplishments:
• Boosted sales volume growth according to established Company budgets and objectives.
• Earned stellar reputation in creating effective marketing strategies and plans to increase sales, capitalize on growth opportunities, and maintain profitable retail operations.
• Instrumental in successfully launching “Yuomy” Brand Confectionery and bread products in the Kingdom of Saudi Arabia through 175 van sales network, within a short period of time
• Registered average growth between 20 to 25% month on month basis.
• Directly and indirectly managed a team 225 professionals during the tenure.
Key Responsibilities:
• Directed day-to-day operations of retail establishment, steered development of strategic/ tactical sales strategies to drive growth and profit achievement. Oversaw program roll−out, integration and coordination of sales and production program.
• Generated revenue and maximized profit margins by identifying high potential sales opportunities resulting in achieving/exceeding sales targets.
• Identified and managed market intelligence requirements, developed quarterly reports and analysis for providing strategic input into marketing plans.
Gulf Franchise Co. Ltd. is a marketing & distribution co. for Qatar Detergents, Qatar Flour mills Products & Dandy Ice-cream products.
Accomplishments:
• Offered deep intellectual and global thought leadership to advance the Company’s mission and objectives and to promote revenue, profitability, and growth across the Kingdom.
• Established and led execution of operations strategy.
• Successfully launched Dandy brand Ice-creams, QFM brand semolina and flower products and Pearl brand detergent and hygienic products in Saudi Markets across all Hyper markets, Super markets, whole sales and Grocery stores.
Key Responsibilities:
• Conceptualized business development plans, implemented aggressive strategic sales/ marketing initiatives targeted at expanding market presence and sustained the long term profit assurance.
• Employed management experience in a distribution environment, engaged the principles of sales, channels, key stakeholders in market and products promotion.
• Tendered strong leadership and guidance through establishment of performance goals, allocation of resources and ensured that the team has an understanding of the vision and strategy and their part in its achievement.
Al-Wefag Est. is the manufacturers & distributors of leading brands - Yoki, Dandormah, Chocopie, Alpella, Toggi, Time, Vicenzi, Trolli, Borgot & Wafer master Confectionery, Biscuits, snacks & chocolates in the KSA.
Accomplishments:
• Entrusted to set up profitable Wefag Van sales operation in the Kingdom.
• Superintended a dynamic team, was reported directly and indirectly by more than strong 125 employees teams spread over 10 branches throughout the Kingdom.
• Enabled the next wave of growth by successfully attaining the plan of achieving 200 vans by the end of year 2010.
Key Responsibilities:
• Spearheaded nationwide network of van sales operations, identified company needs and recommended most appropriate solutions in order to achieve optimum distribution of company products.
• Controlled operating costs resulting in enhanced profitability. Identified, directed and focused resources whilst enhancing operations, business development and service delivery.
• Crafted a high-performing sales culture that drives results through clearly set objectives that are customer-centric.
• Proactively screened the market to keep abreast with market trends to formulate long/short term strategies for enhancing organizational revenues.
Joined the organization as Assistant Manager Sales & Marketing, moved on upward career trajectories, to merit promotion to the position of Assistant National Sales & Marketing Manager
Designation Chronology:
• November 2002 - November 2007: Assistant National Sales & Marketing Manager
• December 1999 - October 2002: Regional Sales Manager
• March 1996 - November 1999: Assistant Manager Sales & Marketing. Directly reporting to MD
Accomplishments:
• Wore multiple hats: Strategy Planning, Sales, Business Development, New market Development, Channel Management, Distribution, Marketing as well as Team Management.
• Played a key role in establishing strong van sales operation, devised and developed 350 van sales individual route plans effectively throughout kingdom in 25 Branches and depots.
• Under my leadership established a successful & highly profitable Van Sales Operation across KSA that optimized building brand visibility and product preference and establishing Lusine as regionally embraced brand.
• Consistent goal achiever, spearheaded sales & marketing of the Lusine brand of bread & confectionery products across the Kingdom of Saudi Arabia since joining in 1996. Augmented business across the Western, Southern, Northern Central & Eastern markets of Saudi Arabia. Reported to the Managing Director.
• Generated business worth USD 20 Million as against the company’s annual turnover of over USD 75 Million from the dying Eastern region that was the last region developed by me prior our company became part of the ALMARAI group of companies.
• Played a key role to build the last struggling eastern region by registering 750% growths in turnover of the Region. Augmented business from less than SR 6.65million SR 50 million in the 4 year period.
• During the tenure, led a strong team of more than 780 employees from various departments directly and indirectly.
• Launched and promoted key Lusine brand injected flavored Cupcakes, pastries and Maamoul Biscuits. Instrumental in creating it household name and a leading image in the Kingdom of Saudi Arabia.
• Bagged Corporate Clients including leading Catering Companies, Universities/schools, Camps and Hospitals across KSA.
• Identified key target markets/ new business opportunities through market surveys, feedback and analysis.
• Ensured effective control of credit, timely collection of company’s outstanding payments by respective Area in-charges.
Accomplishments:
• Drove sales of Cadburys, Wrigley’s & Chupachup lollipops with a team of 8 Van Sales Representatives, 2 Merchandisers, 2 Key Account Sales Representatives, 2 Sales Representatives & 1 Sales Supervisor. Reported to the Regional Sales Manager.
• Played a pivotal role in generating USD 4.8 million business towards annual business of USD 10 million, contributed by the Confectioneries business.
• Instrumental in establishing successful Van Sales Operation in the Central region of Saudi Arabia.
• Successfully re-launched the Chupchup brand of Confectionery products to attain best Sales & Product Distribution figures for Cadburys in the Kingdom.
• Successfully conducted taste sampling of the Cadbury’s Flake, Dairy Milk, Fruit & Nut & other brands throughout Riyadh region. Covered mostly Key Account customers.
• Accredited by the Business Development Manager for making Riyadh Retail Operations as the Role Model Region across the Kingdom of Saudi Arabia.
Executive Synopsis:
• Instrumental in developing today's famous "Lusine" brand confectionery & bread products, making it favourites among families throughout the KSA region.
• Instrumental in attaining phenomenon growth for the company from SR 10 million annual turnover in 1996 to SR 270 million by the year 2007 with the help of 350 + van sales operation network throughout Kingdom of Saudi Arabia.
• Have managed directly and indirectly more than 750 strong staff network to achieve and increase on set higher Objectives.
• Pioneered establishment of a role model operation as well as elevated brand name for others to study and follow in the Kingdom of Saudi Arabia and in the Middle East.
• Successfully established Van Sales Operation Distribution Network across KSA that aided in building brand visibility & product preference.
• Hands-on expertise in conceptualizing strategic blueprint for acquiring new avenues, propelling sales and business growth through detailed opportunity analysis and keeping abreast of market trends & competitor moves.
• Extensive understanding of key business drivers in Middle East markets. Credited for producing sustained revenue and growth in dynamic and changing markets.
Promoting company products, Order bookings, appointing distributors in the area not directly covered by the companies, train distributors Sales staff and set monthly and yearly targets for the assigned territory and achievement of the same .