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Sanket Bolinjkar, Lead B2B Trade Marketing

Sanket Bolinjkar

Lead B2B Trade Marketing·Zee Entertainment Enterprises Limited

United Arab Emirates

Higher diploma, Marketing

Work experience

Total years of experience: 18 years, 8 months

Lead B2B Trade Marketing

December 2020 - Present

Zee Entertainment Enterprises Limited

Mumbai, India

December 2020 - Present

Responsible for designing and executing the B2B demand generation strategy for all demand sectors for the AVOD (advertising video on demand) business in Zee5 along with sales, strategy & intelligence.

- In charge and develop a customer segmentation strategy
- Own and lead generation & revenue goal for Zee5 Advertising sales team
- Defining new customer solutions for building the brand amongst Advertiser and Agency ecosystem
Company industry:
Broadcast Media Production
Job role:
Marketing and PR

General Manager Marketing

December 2019 - December 2020

Sportz Village Foundation

Mumbai, India

December 2019 - December 2020

Responsible for leading and contributing to projects that drive revenue growth for the organization. Accountable for the development and management of broad-based B2B marketing programs, implementation and results. Managing marketing efforts for delivering the brand position, awareness, lead generation, content curation/creation, and sales collaterals. Ideate and execute large scale sports management marketing activities for big leagues, governments & brands.

Selected Accomplishments:
- Launched the new brand re-positioning PAN India campaign including a new website, social media transformation, renewed corporate communication, sales collaterals, marketing and branding assets.
- In charge of restructuring the digital ecosystem through thought-leadership documents, brand IPs, marketing conferences, academic institute connect and media management.
Company industry:
Sports & Outdoor Activities
Job role:
Consulting

Advertising Manager

February 2017 - April 2019

Sharjah Commerce & Tourism Development Authority

Sharjah, United Arab Emirates

I found this job using Bayt.com

February 2017 - April 2019

Development and execution of advertising strategies, advertising and promotional activations for the main areas of Leisure and Events Tourism. Integrated branding and marketing objectives for global campaigns; effectively communicated processes and provided management and oversight of global markets. Activities included trade marketing, brand management, travel trade media, events affiliations, and tactical promotions.

• To lead and manage a team of designers, project managers, writers, and digital experts. Responsible for all corporate communication, advertising campaigns, media collaterals, marketing and branding assets.
• Spearheading Advertising Project Management Department, including developing processes and procedures. Manage department operations and project management team. Oversee all online projects, including creative development and production. Develop effective working relationships with key internal departments, including sales and editorial. Designed and launched new cross-platform products.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Deputy General Manager - Marketing & Brand

November 2015 - September 2016

VFS Global Services Pvt. Ltd

Mumbai, India

November 2015 - September 2016

Directed corporate marketing and communications, managed a team of nine members; directing brand management, public and media relations, corporate positioning, product launches, advertising, digital and social media marketing, sales collateral and tradeshow marketing. Spearheaded market launches for multiple new products; facilitated focus groups, conducted market research, and collaborated with operation teams to create dynamic campaigns.

Selected Contributions:
• Improved website communication and flow; designed a web portal possessing effective sales tools.
• Led three teams for VFS Global i.e. Online, Offline, and Design; activated all marketing and branding initiatives globally, increasing company revenues by 22% in one year.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals)
• Increased business growth by 45%; conducted market research and demographic profiling, identifying and capitalizing on underutilized market needs ahead of the curve.
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled increased services sales by 33%.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Marketing Manager - South Asia

June 2011 - October 2015

Singapore Tourism Board

Mumbai, India

June 2011 - October 2015

Developed and executed marketing strategies; managed social media, advertising and promotional activities for two main areas of leisure and sports tourism. Integrated branding and marketing objectives for global campaigns; effectively communicated processes and provided management and oversight of South Asia leisure and sports for the board, including trade marketing, brand management, travel trade media, events affiliations, and tactical promotions.
Selected Contributions:
• Expanded tourism receipts by 27% in three years to Singapore; consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
• Promoted to Manager- South Asia from Assistant Manager - India; earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
• Improved social media following by 500k organically; directed cross platform B2C campaigns for STB, developing and implementing social media strategies for the region.
• Orchestrated the development of multiple tourism products coordinating with the travel trade industry across South Asia and the Middle East, increasing tourism receipts by over 300k passengers.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Manager - Creative Services

June 2006 - December 2010

Costra Advertising Pvt Ltd

Mumbai, India

June 2006 - December 2010

Developed innovative advertising campaigns; project managed key milestones while maintaining budgets for multimillion-dollar accounts, managing effective product launches across multiple industries for clients, implementing branding strategies to build and develop new and existing business opportunities.
Selected Contributions:
• Directed and led pitch team meetings; utilized superior presentation and negotiations skills to consistently close major accounts, resulting in $500K to $1M in initial contracts.
• Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average); Created and developed strategic marketing campaigns aimed at exceeding business objectives.
Company industry:
Advertising
Job role:
Marketing and PR

Education

Welingkar Institute of Management

June 2011

June 2011

Higher diploma, Marketing

India

GPA (percentage): 62%

GPA (percentage): 62%

GPA is 62 percent in all 4 semesters and masters in Marketing. Silver medalist in project report in the University Intern-ship with Tata & Jauguar Motors, India
View attachment

Mumbai University

June 2006

June 2006

Bachelor's degree, Psychology & Sociology

India

GPA (percentage): 62%

GPA (percentage): 62%

Bachelor's Degree
View attachment

Skills

Short Term Planning
Expert
Short Term Planning
Expert
Incentive Travel
Expert
Incentive Travel
Expert
Office Work
Expert
Office Work
Expert
Media Outreach
Expert
Media Outreach
Expert
MS Office
Expert
MS Office
Expert
Typing
Expert
Typing
Expert
Business strategy
Expert
Business strategy
Expert
International Business Development
Expert
International Business Development
Expert
Salesforce
Expert
Salesforce
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate
Communication Strategy
Expert
Communication Strategy
Expert
Media outreach
Expert
Media outreach
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Event Management
Expert
Event Management
Expert
SAP
Intermediate
SAP
Intermediate
Customer Development
Expert
Customer Development
Expert
MIS
Expert
MIS
Expert
Planning
Expert
Planning
Expert
Media Outreach
Expert
Media Outreach
Expert
Office Work
Expert
Office Work
Expert
Incentive Travel
Expert
Incentive Travel
Expert
Short Term Planning
Expert
Short Term Planning
Expert
Customer Development
Expert
Customer Development
Expert

Languages

English
Expert
Hindi
Expert
Marathi
Expert
Gujarati
Expert

Memberships

Nanhi Kali NGO

Voluntary Teacher for underprivileged children

June 2012

Training and Certifications

Certifications
Digital Marketing
Apr 2015

Hobbies

  • Painting
    Won several local awards for abstract design competitions.