Business Development and PR Manager
Saher Dia Couture
Total years of experience :15 years, 2 Months
Responsibilities:
• Explore new business opportunities and conduct relevant meetings.
• Oversee the development and implementation of marketing and PR strategies.
• Communicate new product developments to prospective clients and store buyers.
• Plan and prepare presentations, contracts, and reports.
• Plan fashion shows, private events, and photoshoots.
• Communicate with International fabric suppliers for quotations, orders, and delivery.
• Being updated to understand the market requirements and competition. Accordingly, develop the plans and strategies.
• Collaboration and jointly discussions with other support survives function to ensure a proper
alignment and effective implementation of company objectives.
• Conduct customer survey to identify their needs and meet their expectations through analytical data.
• Conduct marketing campaigns and ensure a positive influence on our clients (i.e, loyalty programs, cultural satisfaction, ...etc).
• Ensure proper communication with reportees to ensure the proper alignment with other stakeholders in line with KPIs.
• Explore optimization opportunities with higher efficiency and quality.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies.
• Ensure capability of team members by enhancing their skills and branding gaps through sharing
experience and knowledge transfer sessions.
• Evaluate program results and feedback and take necessary improvement actions.
• Involve technology and social media marketing as appropriate with the team
• Follow the company communication policy.
• Manage projects including workflow, logistical support, budgets, and timeliness of delivery;
• Conceptualize and prepare creative proposals customized to both clients and management’s needs and requirements;
• Liaise between client, in-house designers, and other third party vendors leading up to the event;
• Manage and coordinate the set-up and production of the events on site, ensuring the delivery of high-quality events;
• Work closely with the team members and other divisions to collectively produce a successful event;
• Handle multiple projects and work within tight schedules.
Some of the main projects that I worked on in the capacity of “Team Leader”:
• Mother of the Nation Festival (Corniche) - Abu Dhabi, UAE
March 26th - April 4th 2017
• Jiu Jitsu Event (IPIC Arena) - Abu Dhabi, UAE
April 10th - 22nd 2017
• Abu Dhabi International Book Fair - Abu Dhabi, UAE
April 26th - May 2nd 2017
The event included interaction with VVIP’s and VIP visitors including H.H. Sheikh Saif Bin Zayed Al Nayhan, H.H. Sheikh Hamid Bin Zayed Al Nahyan, H.E. Noura Al Kaabi, H.E. Hussain Bin Ibrahim Al Hammadi, H.E. Saif Ghobash).
• Manarat Al Saadiyat (Ramadan Evening Events) - Abu Dhabi, UAE
June 8th - 10th and 15th - 17th 2017
• Al Ain Museum (Family Day with Majid) - Al Ain, UAE
Nov 3rd, 2017
• Sharjah Book Fair (Sharjah Expo) - Sharjah, UAE
Nov 4th - 8TH 2017
• Science Festival (Khalifa Park), Abu Dhabi, UAE
Nov 9th -12th 2017
• Sheikh Zayed Heritage Festival, (Al Wathba )Abu Dhabi, UAE
Dec 2017 - Jan 2018
Dynamic motion is a production and design company, has more than 15 years of production and creativity experience in four countries locally, regional and international and equipped with a fully-fledged in house production facility managing highly influential projects, within my experience with Dynamic motion, I managed to perform the following tasks:
* Fully managing Abu Dhabi office branch and handling daily office operations;
* Managing a portfolio of 30 main clients both governmental and semi-governmental ensuring to build and maintain strong, long-lasting client relationships such as ADAC, AD Ports, Abu Dhabi Tourism and Culture Authority, ADMM, , Etisalat and many more.
* Attending tradeshows, exhibitions and events;
* Chairing client meetings to generate new business
opportunities;
* Providing clients with creative concepts for exhibition stands, fit-outs and point of sales design, indoor & outdoor branding, event management and gift items;
* Planning, implementing and coordinating an overall integrated marketing campaigns elements;
* Project managing campaigns;developing timetables and setting deadlines for clients and all related technical team;
* Prepare technical and commercial proposals tallied to clients’ requirements;
* Negotiating contracts and managing project budgets according to client requests and deliverables;
* Interacting effectively with other departments to address client requirements (design, in house production, printing, etc.);
* Overseeing the production of weekly, monthly and quarterly status reports;
* Maintaining accurate reference documentation for internal management;
* Develop a trusted advisor relationship with key client stakeholders;
* Analyze deals’ results and update the department with lessons learned;
* Coordinating between branches in the region and international markets: Dubai, Beirut and China;
* Assisted the Office Managing Partner and Partners in maintaining their
schedules and coordinating their executive meetings;
* Communicated and handled incoming and outgoing electronic
communications on behalf of the partners and assisted them in
preparing presentation materials, internal meetings, agendas, updating
client directories and other written materials;
* Arranged travel schedule and reservations for executive management in
addition to over 280 employees whenever needed;
* Worked closely with the Human Resources Department to coordinate
internal and external office trainings and venues;
* Managed corporate events for the firm;
* Negotiated and agreed on corporate rates with hotels for the firm across
UAE;
* Handled sensitive and confidential information with discretion;
* Maintained and updated the firms’ client records including contracts and
engagement letters;
* Coordinated various activities across Ernst & Young offices in North
America, Europe and Middle East;
* Provided administrative support including copying, scanning, faxing and
mail handling;
* Prepared and delivered invitations, greetings, cards and publications;
American University Of Science And Technology (AUST) Affiliate Of The State University Of New York, USA Bachelor Degree In Marketing And Advertising
