Trade Marketing Executive - Swarovski (Kuwait & Qatar)
Habchi & Chalhoub
مجموع سنوات الخبرة :12 years, 8 أشهر
- Creating a clientele hybrid journey (online and offline)
- Tracking and building clientele reports for analysis purposes.
- Coordinates with internal team to implement best practices.
- Collaborates/ liaise with internal to build database and top of mind branding.
- Ensures the CX strategies are aligned to the larger marketing and business goals.
- Creates, reads and interprets data to extract useful information to proceed as necessary.
- Create processes to support effective implementation of campaigns, initiatives and procedures.
- Executing the trade marketing plan across both markets
- Driving brand awareness across various categories and products.
- Full competition overview (tracking and analyzing)
- Complete overview on brand activities and initiatives with analysis.
- Analysis of reports after events, activities including VPT, UPT, footfall, successes and learnings
- Create sales optimization plans through marketing initiatives for top doors.
- Owns and implements PR activities for local market (relationships with press and bloggers, create and host events)
- Owns and implements CRM activities (SMS, E-comm, etc..)
- Owns and implements CSR activities (Focus on education, community, etc..)
- Owns and implements in-store activations
- Continuously seeking new marketing campaigns and initiatives to test the market capabilities.
- Built and maintained relations with suppliers to provide the needed for production materials.
- Benchmarks current performance and identifies the needs and targets for marketing initiatives and campaigns.
- Manages and organizes events from A-Z.
- Market and trend research
- Efficient teamwork, alignment and communication.
Duties Include but not limited to:
- Develop the local market
- Working with suppliers to promote products.
- Analyzing each investment done by brands in each store (4 stores).
- Plan, coordinate and organize in-store animations to increase Piece Per Transaction (PPT) and/or Average Transaction Value (ATV)
- Design, develop, implement and communicate to necessary individuals regarding product stock availability.
- Follow up on sales during activity to ensure to maximize sales opportunity.
- Monitoring and follow up on additional income to retailer through rental charges.
- Track competition volumes and activities to better compare brand support and brand spending in the total market.
- Develop new strategies to increase awareness of brand and store locations.
- Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
- Organizing events for awareness
- Liaise with PR to promote awareness and collaborate in event planning
- Managing and allocating budgets for promotional activities, animations, store visibility, purchases, etc.
- Integral member of the strategic planning process for the assigned brands
- Involved in the development of the long term planning that identifies new business opportunities, markets and partners.
- Actively implementing local digital marketing campaigns for the Givenchy.
- Monitoring and analyzing business performance in relation to business goals (brand awareness, market share, consumer behavior, etc.) and developing achievement reports.
- Implementing marketing plans in a timely manner and within budget.
- Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
- Delivering presentations regarding new product introductions, marketing materials, business objective and communication strategy.
- Working closely with retailers to obtain relevant information.
- Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
- Preparing and communicating monthly internal reports that analyze market situation for H&C brands + competition.
- Coordinating internal market calendar for podium through agreements.
American University of Kuwait, Salmiya 2008-2010 Bachelor: Business Management
Australian College of Kuwait, Mishref 2006-2008 Diploma: Business Administration