Senior Brand Manager
International Distribution Establishment
Total years of experience :16 years, 8 Months
ORLANE PARIS (IDE) - United Arab Emirates (MAY 2010 - TILL DATE)
ORLANE is a luxury, high-performance, cutting edge anti-aging skincare company committed to bringing women of all ages the best possible skin care treatments.
POSITION: SENIOR BRAND MANAGER
Responsible for annual budget planning and strategies to support brand target achievements and growth.
Develop and implement overall marketing and communication strategy for ORLANE within the UAE
Manage a team of beauty consultants and coordinators to ensure achievement of brand sales targets and budgets.
Responsible for managing overall marketing budgets, ensuring that full marketing mix has been utilized for promoting the brands under my portfolio brands.
Prepare and analyze reports on sales, market trends, competitors, operational issues, and principals to facilitate overall decision-making on brand management strategy.
Utilize ATL, BTL, online social media, PR and events to design and implement a full program of marketing activity incorporating all touch points within the business.
Prepare and present the Marketing Calendar to the retailers.
Determining new launches and coordinating stock supply
Plan in-store / mall events and animations closely with the retailers.
Decide on new store openings and negotiate locations.
Achievements:
Developed the business, increasing the retail network from 6 to 14 retail networks
Identified niche operations which added 24% growth in profit
Orlane ranks among the top 5 brands in the Pharmaceutical sector.
COLLECTION PRIVE - Dubai United Arab Emirates (FEB 2009 - MAY 2010)
Distributor of beauty and spa supplies and services through a network of spas and beauty centers
POSITION: PR AND BRAND MANAGER
* Develop marketing strategy based on corporate objectives & current trends.
* Develop marketing collaterals and loyalty programs to support sales.
* Create and present product presentations to secure new products.
* Coordinate Collection Prive's participation in exhibitions and trade show (Gulf Beauty, JBR Beetle Road show, Walk of Beauty)
* Organize product launches and road-shows to increase publicity for our products.
* Liaise with accounts department on invoicing and dispensation of marketing budgets
* Identify and implement brand promotional plans.
* Liaise with media and advertising agencies to generate appropriate PR and adverts to drive brand visibility (Ahlan, Insider, OK Middle East, Viva, Grazia)
* Correspond with customers through regular online surveys to evaluate client opinion
ACONEX LLC - Dubai United Arab Emirates (SEPT 2007- FEB 2009)
A leading provider of on-line document control systems to the construction industry, Aconex is an Australian MNC with offices in more than 56 countries.
POSITION: BUSINESS DEVELOPMENT MARKETING MANAGER
* Develop marketing calendar for the MENA region
* Liaise the Marketing Director for planning annual marketing budget to support business development activities in the MENA region
* Support marketing and brand activities throughout the MENA region.
* Regular travel through MENA region to access implementation of marketing initiatives and support events and new implementations.
* Writing press releases and project case studies (Articles and advertisements in Construction Weekly and other construction and IT journals)
* Liaise with media to organize press conferences and publicity for Aconex activities.
* Organizing press interviews for clients (Aldar/ TDIC/ Multiplex / Union Properties) and Aconex to announce new events, deals and projects.
* Organizing hospitality and incentive activities for groups of 30 to 500 clients (Dubai Rugby 7's, Australian Football League, Corporate Golf Masters)
* Developed dedicated newsletter for the MENA region. The newsletter highlighted key development projects, individual initiatives, training schedules, events and interviews with project managers and key personnel from the project developers.
BA Honors - University of Humberside (UK) - International Business Administration Client Relationship Management - CRM Professional