Chief Marketing Officer
Korek Telecom
Total years of experience :19 years, 9 Months
Allai Newroz Group based in the Kurdistan region of Iraq consists of four main concerns, Newroz Telecom, Fastlink, Neide Telecom & iReach . As a Chief Commercial Officer of the Group, I am responsible for generating commercial income for the organization, with a particular focus on securing and managing commercial sponsorships and tie - ups. The Chief Commercial Officer leads the organization income generation from the commercial sector and set targets, generate income and work across the organization to manage delivery of commercial benefits.
Grow the customer base by additional 20% with in months.
Increase the revenue by more than 15% and met required net profit.
Enhance & introduce new sales strategies.
Set, Plan and approve full marketing plan using various ads tools .
Developed new products and distribution channels.
Set and requirements for the devices to be used for LTE, STB, ADSL, SP ..etc .
Establish relations & Negotiating the offers with device vendors for the best deal .
Taking the lead from commercial side in deploying IMS, VoLTE & VoWifi .
Restricting the whole commercial team and establish new Customer centricity team .
DUTIES & RESPONSIBILITIES
As 3G NPO PM I am leading a 3G rollout project in IRAQ for over 1100 NOKIA Sites from A to Z ( E2E) with 6 RNCs for ZAIN IRAQ . Managing a team of planners, Optimizers & over 12 DT Sub-contactors teams to get the project done on time from site creation till finishing the Pre-Launch Optimization and SSV/CDT accepted by the customer . The activities are but not limited to :
• Following with NI team the RNCs integration so we start the RNC acceptance test ( stationary test ) and deliver all required logs to the customer .
• Follow up with the NPO concerned Engineer the site creation in data base and work order ( WO) approval from the customer so NI team can start the installation & site integration .
• Following with NI team on the sites installation & Integration.
• Follow up with the core team the Cell ID creation to get the site ready for DT, then assign DT team to do the single site verification DT ( SSV DT).
• Check & Submit to logs & SSV report to the manage service team who represent the customer and follow up the acceptance of Unlocking the site .
• Following with the manage service team the final acceptance per site to ensure the revenue collection for the NOKIA through the PM .
• Fully responsible for the site acceptance from the customer to ensure revenue delivery to NOKIA .
• Follow up the cluster DT ( CDT) and agree on the CDT procedure with the customer and target DT KPT .
• Follow up with the DT team about the CDT progress and follow up the CDT report submission to the customer .
• Follow up with the customer the CDT feedback and comment till we close the cluster acceptance where we release NOKIA responsibility from the network .
• End to end - Prelaunch Optimization planning and trouble shooting to ensure soft and smooth commercial launch .
• Follow up any VIP customer complain before the acceptance since network still under NOKIA responsibility .
• Discuss any counter, feature activation with the customer to enhance the network performance and follow up the implementation and feedback .
• Budget planning for the resources cost together with the Project director .
DUTIES & RESPONSIBILITIES
As 3G NPO PM I am leading a 3G rollout project in IRAQ for over 1100 NOKIA Sites from A to Z ( E2E) with 6 RNCs for ZAIN IRAQ . Managing a team of planners, Optimizers & over 12 DT Sub-contactors teams to get the project done on time from site creation till finishing the Pre-Launch Optimization and SSV/CDT accepted by the customer . The activities are but not limited to :
• Following with NI team the RNCs integration so we start the RNC acceptance test ( stationary test ) and deliver all required logs to the customer .
• Follow up with the NPO concerned Engineer the site creation in data base and work order ( WO) approval from the customer so NI team can start the installation & site integration .
• Following with NI team on the sites installation & Integration.
• Follow up with the core team the Cell ID creation to get the site ready for DT, then assign DT team to do the single site verification DT ( SSV DT).
• Check & Submit to logs & SSV report to the manage service team who represent the customer and follow up the acceptance of Unlocking the site .
• Following with the manage service team the final acceptance per site to ensure the revenue collection for the NOKIA through the PM .
• Fully responsible for the site acceptance from the customer to ensure revenue delivery to NOKIA .
• Follow up the cluster DT ( CDT) and agree on the CDT procedure with the customer and target DT KPT .
• Follow up with the DT team about the CDT progress and follow up the CDT report submission to the customer .
• Follow up with the customer the CDT feedback and comment till we close the cluster acceptance where we release NOKIA responsibility from the network .
• End to end - Prelaunch Optimization planning and trouble shooting to ensure soft and smooth commercial launch .
• Follow up any VIP customer complain before the acceptance since network still under NOKIA responsibility .
• Discuss any counter, feature activation with the customer to enhance the network performance and follow up the implementation and feedback .
• Budget planning for the resources cost together with the Project director .
DUTIES & RESPONSIBILITIES
As Managing Director -Telecom Business consultant for 2G, 3G, ISP and other technologies . Responsible for follow up the Telecom Market in Middle east region and get consultancy contract ( Marketing & Sales support, business strategy, new technologies implementations)focusing mainly on IRAQ, UAE and Qatar markets . the role I am doing includes but not limited to :
• Business plan study, marketing & sales plan to ensure the best ROI profile .
• New technologies implementations analysis from both performance & business wise .
• Evaluating the current Capacity & carrier load study for the operators and advice on the best way to utilize the unloaded areas and suggest solution for the future required expansions in advance with ROI study .
• Business plan study and pricing for the telecom new business case and support the vendors on the SOW, responsibility matrix, key factors to close the deal with Min cost at the operator side and best sales for Vendors, win-win case.
• Supporting Geo-Marketing team & Supervising Nominal RF planning ( 2G / 3G) & co-locating sites & preparer the rollout plan requirements and timeline .
• Project management for delivering the project. Turnkey A to Z.
• Evaluating new business opportunities and do face to face negotiation with the clients and the subcontractor from the other side as Manage service contract.
• Reviewing and following up the project plan, SAQ & Rollout progress and report to the clients and meet the commercial launch date and requirements from business side ( Marketing & sales).
• Coordinating with Sales management and technical management for best utilizing of network resourced and occasional capacity requirements like EID, and religious occasions and give suggestion for required investment like CoW sites ( Cell on Well) and tune the sales predictions based on this .
• Getting agencies for new SW tools for network management and performance and promote it in the region .
• Getting agencies for HW promotion in the region for new technologies .
• Reviewing the customer care work process and procedure and give suggestions for improving the customer service and reduce the Churn by implementing various plans like royalty offers and new capturing offers to expand current footprint in the Market.
• Doing consultancy for the telecom vendors in IRAQ to get government project like Huawei .
DUTIES & RESPONSIBILITIES
As a CCO, Kalimat, I devote my full time, ability and attention to the business of KALIMAT on a regular, "best efforts" and professional basis; and at all times such efforts is under the direction of the CEO & President of KALIMAT Group.
Responsible for the setting and achieving of the commercial strategic objective of the company.
Responsible for the approval of the short and long term marketing plans.
Responsible for the negotiation of the major corporate deals and handling the VIP profiles.
Responsible for the approval of the pricing and positioning of the company’s. Products.
Participate in the preparation of the business plans for the company.
Follow up on the daily sales achievements and report to the CEO on a regular basis.
Receive regular reports comparing the actual sales versus the budgeted sales.
Suggest corrective actions in case the sales are below the budget.
Carry on and responsible for the implementation of preventive actions to assure the compliance with the budget set..
Responsible for the overall performance of the customer operations department.
Follow up on the regular reports generated from the customer operations department concerning the activation status, new adds, customer complaints…etc..
Responsible for the achievement of the departments KPIs and its regular reports.
Duties and Responsibilities :
n Assisting the CMO in the long and short Term Marketing Plans and set
the budget for it .
n Doing the Sales analysis report and give recommendations .
n Coordinate between the CTO and the CMO to address the districts
which have potential market to be covered by the network.
n Supervise the Geo-marketing studies and guide the network expansion
team to the required areas.
n Supervise the special events and conference hold by the company .
n Attend the Board regular meetings as Advisory board member .
Duties and Responsibilities :
n Reporting to the CTO.
n Radio Network system dimensioning
n Radio coverage Analysis and Planning
n Frequency Analysis, allocation and Planning
n Capacity Estimation analysis and Planning
n Analysis of EM Survey captures to derive to city wide Frequency plan.
n Assistance with conducting EM and Vertical Asset Site Surveys.
n Manipulation of different digital terrain map formats
n Writing Radio Network Plan documents.
n Evaluation of Vertical Asset Survey Reports and identification of
optimal assets
n Creation of search rings.
n Market evaluation based on demographics, density & terrain.
n Acquires and maintains detailed technical knowledge of Broadband
Wireless Access Products, their specification and limitations.
n Ability to generate BOM list for all wireless components required to
build the designed radio network.
n Assessment and optimization of existing Radio Network
n In charge of RF planning for all Kalimat Telecom operations.
Performing Site survey & preparing the requirements documents, then performing the TSSR ( Technical site survey report ) and final design.
Site selection and coverage planning, Scrambling code SC planning and then coverage tuning depend on the field measurements
Checking SHO status, Inter Site, Intra Site, and Iur for Inter RNC HO.
Performing the DT data collection for the 3G & HSDPA data, and preparing all the Site functionality test “SFT “ reports as well as for the cluster drive test “CDT “ & ADT, acceptance DT .
Preparing the KPI reports from the DT file using special macros, equations & thresholds.
Performing the Post processing for the drive test log files and preparing the required physical change .
trouble shooting all the problems with the DT Kit in field and support the DT team .
Discuss all the reports and activates with customer and coordinate between Nokia and its subcontractors .
Duties and Responsibilities :
• Performing the In Building solution in Dubai city (GSM & UMTS ).
• Doing & supervise the site survey & Site acquisition for the new operator sites (du) for Nokia sites; outdoor & indoor sites in Dubai.
• Coordinating with all the teams in the field and with owner in order to make the process going faster and easier.
• Preparing all the technical reports of the In building design and for the site acquisition and discuss.
• Supervise the lease agreement guys and support them by dealing with buildings management.
• Preparing for the MTI project in Afghanistan to operate CDMA 2000, we following up the survey and initial plan .
Duties and Responsibilities :
Responsible for the site selection & site survey in the north region of Iraq.
Doing the Drive Test for the sites which coming on Air, and define a route for the DT.
Analysis the DT log files and preparing the reports for the network performance and for the possible problem in the Air interface.
Discussing the network problems with the other dept and try to find the suitable solutions.
Doing & optimize frequency Plan Manually.
Doing HFP both BBH & SFH.
Responsible for the some Site Engineering issues.
Checking daily and weekly statistical reports KPI.
Creation of new ideas that may improve the current system.
Talking to customers and clearing their problems.
Planning of capacity upgrades for Marketing Events.
Planning and optimizing BTS- and BSC-parameters like neighbors, power control, LAC, ARFCN, BSIC, HO parameters, channel configuration.......... to improve the quality.
Finding HW-problems together with the Support of OMC-Team.
Finding the problems of bad performing sites (HW, SW) Parameters.
Changing hardware configuration (antennas, azimuth or tilts).
During this project I worked with both HUAWIE & SIEMENS equipments.
B. Sc. In Electrical Engineering of (Electronic & Communications).