Sasha Eburne, Event Services Manager

Sasha Eburne

Event Services Manager

Dusit Thani Abu Dhabi

Location
United Arab Emirates - Abu Dhabi
Education
Diploma, Events Management
Experience
13 years, 0 Months

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Work Experience

Total years of experience :13 years, 0 Months

Event Services Manager at Dusit Thani Abu Dhabi
  • United Arab Emirates - Abu Dhabi
  • My current job since October 2013

• Writing and implementing standards of procedures for newly opened hotel
• Writing of back-end system information and templates to ensure systems are used to their full
potential
• Managing a team of three Event Executives including but not limited to their progress and their development
• Event management of large scale corporate groups, corporate meetings and social functions
• Develops and maintains knowledge of market trends, competition and customers
• Budgeting, forecasting and managing of Profit & Loss reports
• Creating and developing of event packages and collateral to market event spaces
• Sourcing and managing of Business to Business relationships of event suppliers

Sales Manager at Punthill Apartment Hotels
  • Australia
  • February 2013 to October 2013

• Corporate Account Management of all Victorian properties
• Interstate sales calls to maximize new business and to maintain current interstate
relationships
• Telemarketing to scope for new business
• Proactive selling of all market segments: Business Events, Corporate and Wholesalers

Event Services Manager at Hayman
  • Australia
  • September 2012 to February 2013

• Managing a team of three Event Executives and one Sales Manager including but not limited to their progress and their development
• Event management of Weddings and large scale high end corporate incentives
• Full aspects of wedding planning to include celebrants, transport, florists and theming
aspects
• Event styling to maximise look and feel of event
• Planning and hosting of Corporate and Professional Conference Organiser
familiarisations
• Risk management for all aspects of the event, to include transport such as helicopters,
vessels and seaplanes
• Budgeting, forecasting and managing of Profit & Loss reports
• Assisting marketing with social media for the resort
• Sourcing and managing of Business to Business relationships of event suppliers
• Planning and managing of all the Hayman’s Festive and New Years Eve 2012
programme.

Conference and Events Sales Manager at Swissôtel Sydney
  • Australia
  • May 2011 to September 2012

• Converting and event management of reactive sales of Residential Conferences, Accommodation Only Groups, Day Meetings, Social Events and Weddings
• Restructuring of the existing conference and events team to enhance the client/market demand and experience within the venue
• Managing a team of three including but not limited to their progress and their development
• Implementation of new yield management procedures for the team to ensure uplift in revenue generated compared to previous department performance.
• Within the first three months of commencement conference and banqueting meet budget with a 7% increase on the previous year
• Telemarketing to generate business from lost and past clients
• Planning and hosting of exhibitions stands at trade shows
• Preparing the 2012 budgets for the department
• Managing the departments marketing expenses in line with budgets
• Hosting familiarizations of the property
• Assisting marketing with social media for the hotel
• Attending PR functions to establish new clients and build relationships within the market
• Sourcing and managing of Business to Business relationships of event suppliers
• Implementation of new packages and collateral for all conference segments showcasing new venue direction since conference refurbishment

Education

Diploma, Events Management
  • at TAFE QLD
  • November 2001
Diploma, Hosopitality Management
  • at TAFE QLD
  • November 2001

Specialties & Skills

BUDGETING
BUDGETS
BUSINESS DEVELOPMENT
FORECASTING
MARKETING
PROGRESS
SALES MANAGER
SALES OF
Event Styling
Events Management
Event Marketing
Team Management

Languages

Arabic
Beginner
Japanese
Intermediate