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Sasi Kumar P.R, Head Of Sales (Eastern & Central Region, KSA)

Sasi Kumar P.R

Head Of Sales (Eastern & Central Region, KSA)·Ashwa Technologies Limited

Saudi Arabia

Master's degree, MBA (Marketing/HR)

Work experience

Total years of experience: 19 years, 5 months

Head Of Sales (Eastern & Central Region, KSA)

April 2021 - Present

Ashwa Technologies Limited

Riyadh, Saudi Arabia

April 2021 - Present

Create and implement strategic sales plans to maximize revenue and market penetration in the assigned territory.
Manage approximately 200 accounts, ensuring high levels of client engagement and satisfaction.
Expand the customer base through networking, referrals, cold calling, and targeted sales presentations.
Consistently meet or exceed sales targets and quotas.
Monitor industry trends, competitors, and customer needs to adapt sales approaches accordingly.
Maintain accurate sales records, track performance metrics, and
generate reports for management review.

Company industry:
Chemicals Manufacture
Job role:
Sales

Sales Engineer ( Western Region)

April 2017 - March 2021

TUV SUD

Jeddah, Saudi Arabia

April 2017 - March 2021

Build and nurture strong relationships with existing customers while actively seeking new clients to drive sales growth and
expand market share.
- Implement sales and marketing strategies to ensure sustainable business growth and consistently achieve assigned sales targets.
- Collaborate closely with the regional business manager to identify and develop new business opportunities.
- Provide detailed monthly sales reports and market insights during sales review meetings.
- Plan and execute marketing initiatives, including joint visits and seminars, to attract and engage potential clients.

Company industry:
Safety & Environment
Job role:
Sales

Assistant Sales Manager

May 2008 - December 2016

Bayer Material Science (Industrial Chemical)

Jeddah, Saudi Arabia

May 2008 - December 2016

Oversee the development, marketing, and sales operations for
Flexible & Rigid Polyurethanes.
- Maintain customer relationships by preparing quotations,
securing orders, closing deals, and tracking orders efficiently.
- Address and resolve supply chain issues, as well as customer
inquiries and concerns.
- Prepare and submit timely reports and action summaries for
management review.
- Coordinate and manage sales support activities within the
designated region.
- Develop and maintain a comprehensive customer database.
- Supervise debt collection efforts, resolve discrepancies, and
generate credit reports for the corporate finance department.
- Handle business-related administrative and office tasks to
ensure smooth operations.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Territory Manager (Customer Financial Services)

June 2006 - December 2007

Federal Express Corporation (FedEx)

India

June 2006 - December 2007

Adhere to company policies and best practices in daily operations.
- Oversee pick-up, delivery, and quality control processes to ensure efficiency and customer satisfaction.
- Optimize customer flow processes to effectively meet demand and enhance service levels.
- Uphold professionalism, strong work ethics, and a positive attitude in the workplace.
- Supervise shipping activities, ensuring proper documentation and compliance.
- Conduct background checks for new hires to maintain a reliable workforce.
- Review and validate FSCs, approve heavyweight shipments, and ensure compliance with the rebilling policy.
- Manage TDS certificates and handle cash transactions securely.
- Process account adjustments for Sales, Operations, and Customer Service departments.
- Collaborate with the team to meet and exceed company goals.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Accounting and Auditing

Education

Periyar University, Tamil Nadu, India

February 2006

February 2006

Master's degree, MBA (Marketing/HR)

India

GPA (percentage): 68%

GPA (percentage): 68%

a) Attended National Level Seminar during the MBA Programm.. b) Achived the award for the Best performer in South India (Bangalore & Hyderabad) as a Territory Manger in customer financial Services.(Target acheived in 114%).

Calicut University, Kerala

May 2004

May 2004

Bachelor's degree, Bachelor of Commerce (Commerce)

India

NIIT,Perinthalmanna

May 2004

May 2004

Diploma, Post Graduate Diploma in computer Application

India

Calicut University,Kerala

May 2001

May 2001

Diploma, commerce

India

Skills

Time Management
Expert
Time Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing Support
Expert
Marketing Support
Expert
Sales Support
Expert
Sales Support
Expert
Team Player
Expert
Team Player
Expert
Working Knowledge in SAP and PGDCA
Expert
Working Knowledge in SAP and PGDCA
Expert
market research
Expert
market research
Expert
order
Expert
order
Expert
key account management
Expert
key account management
Expert
negotiation
Expert
negotiation
Expert
Time Management
Expert
Time Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing Support
Expert
Marketing Support
Expert
Sales Support
Expert
Sales Support
Expert
Team Player
Expert
Team Player
Expert

Languages

English
Expert

Hobbies

  • Playing Cricket ,Chess