Area Sales Manager
Tamer Arabia Group GT & MT Central
Total years of experience :13 years, 11 Months
Managing & planning of aging with daily collection
•Dealing and tracking customer legal cases (file checking, submission & follow-ups)
•Organizing routes on Sales buzz applications (HHD) with JP
•Carrying out monthly stock forecasting
•Opening new customer accounts & maintaining customer relationships
•Covering Discount stores, mini markets, supermarkets, pharmacies, & electronic shops)
•Aging clear old payment from 2018
•Listing MSL SKUs with customers
•Managing customer statements (over stock & expiry dates)
•Creating liquidation plans
•Coordinating with logistics & customers to ensure all orders are delivered on time
•Achieving high sales targets
•Negotiating & finalizing BDA contracts
•Managing 50+ customer accounts
•Covering GT, MT & cashvan
Handling Key account customers (Farm - Lulu - Nesto - Tamimi - C4 - Othaim)
•Selling FMCG products (Oils, Biscuits, Flour, Culinary, Soap & Honey)
•Improved the sales performance by approximately 66% within 6 months
•Added new remote areas that were not covered (Area Expansion)
•Conducted yearly plan promotions (sell in - sell out)
•Created & distributed flyers
•Analyzed Pos & improved customer displays
•Checked & updated routes
•Controlled pricing to stop back-doors & free lancers
•Built & maintained customer relationships
•Implemented actions from AC Nielsen reports
•Adjusted warehouse loading plans
•Conducted market surveys with monthly reporting
•Created & implemented the Covering & Distribution strategy (ECO)
•Conducted Data analysis (MSLs, KPIs, TMI, CMI)
•Listed SKUs & managed BDAs
•Reduced the expired /damaged stock
•Lauched new channels (HORECA & Cash Van)
•Created liquidation plans for slow moving & nearly expired SKUs
•Upgraded the X-Naap system to get full benefit
Prepared B2B yearly sales plans including industry and customer classifications
•Conducted & reported quarterly competitors surveys
•Increased distribution by acquiring continuance customers and managing closed customers
•Distributed sales targets on the Sales team (by customers & products)
•Ensured high level of customer satisfaction
Prepared marketing plans
•Improved rental management
•Conducted lease distribution plans