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Saud Alobeid, Area Sales Manager

Saud Alobeid

Area Sales Manager·Castrol - Alkhorayef Lubricants, KSA

Saudi Arabia

Bachelor's degree, Bachelor's Degree, Marketing

Work experience

Total years of experience: 16 years, 0 months

Area Sales Manager

May 2024 - Present

Castrol - Alkhorayef Lubricants, KSA

Khobar, Saudi Arabia

May 2024 - Present

• - Direct Sales B2C across the Eastern region.
• - Lead the sales team to enhance both sales and collections performance.
• - Organized territories to increase market coverage and build customer
confidence.
• - Changed the working environment to align with top managements vision
and lead the market.
• - Planned strategies to optimize market service, product availability, and
team performance.
• - Segmented sales areas to maximize output and productivity.
• - Shifted customer mindset to follow company vision and strategic plans.
• - Carried out monthly stock forecasting to align with demand and
distribution goals.
• - Opened new customer accounts and built strong long-term relationships.
• - Managed diverse retail channels including discount stores, mini-markets,
supermarkets, pharmacies, and electronics stores.
• Recovered legacy receivables (since 2018) through strategic negotiation
and alignment.
• - Listed MSL SKUs with customers to increase portfolio presence.
• - Managed customer statements, overstock, and expiry risk.
• - Created and executed liquidation plans for slow-moving inventory.
• - Performed deep data analysis using MSLs, KPIs, TMI, and CMI.

Company industry:
Lubricants & Greases Blending
Job role:
Sales

Area Sales Manager

July 2021 - July 2024

Tamer Arabia Group GT & MT Central

Dammam, Saudi Arabia

July 2021 - July 2024

Managing & planning of aging with daily collection
•Dealing and tracking customer legal cases (file checking, submission & follow-ups)
•Organizing routes on Sales buzz applications (HHD) with JP
•Carrying out monthly stock forecasting
•Opening new customer accounts & maintaining customer relationships
•Covering Discount stores, mini markets, supermarkets, pharmacies, & electronic shops)
•Aging clear old payment from 2018
•Listing MSL SKUs with customers
•Managing customer statements (over stock & expiry dates)
•Creating liquidation plans
•Coordinating with logistics & customers to ensure all orders are delivered on time
•Achieving high sales targets
•Negotiating & finalizing BDA contracts
•Managing 50+ customer accounts
•Covering GT, MT & cashvan

Company industry:
FMCG
Job role:
Sales

Sales Manager

July 2023 - April 2024

Al Nawahel Al Arabia Company (GT & MT)

Khobar, Saudi Arabia

July 2023 - April 2024

• - Attracted new investment opportunities to strengthen market presence.
• - Developed and executed distribution plans with accurate route coverage.
• - Delivered strong ROI and ROA through financial planning and operational
excellence.
• - Monitored KPIs and ensured strategic alignment with business goals.
• - Built and led an effective sales team covering Central, East, South, and
West regions.
• - Launched new investment channels and expanded client base.
• - Planned and executed yearly promotions including Sell-In and Sell-Out
activities.
• - Designed and distributed promotional flyers to enhance visibility.
• - Analyzed POS data to improve display effectiveness and consumer
engagement.
• - Controlled pricing mechanisms to eliminate backdoor activities and
unauthorized freelancers.
• - Fostered strong relationships with existing and new clients.
• - Rolled out new product lines with successful market entry.

Company industry:
Trading & Commodity Trading
Job role:
Sales

Area Sales Manager

July 2021 - July 2023

Tamer Arabia Group (GT & MT –

Riyadh, Saudi Arabia

July 2021 - July 2023

• - Initially responsible for Central and Eastern regions; later promoted to
oversee the entire KSA market.
• - Managed and planned daily collections and aged receivables.
• - Handled legal case tracking and documentation with clients.
• - Optimized sales routes using Sales Buzz application (HHD) with JP.
• - Opened new accounts and expanded customer base.
• - Covered a broad range of retail sectors including discount stores,
pharmacies, and electronics outlets.
• - Cleared old debts dating back to 2018 through financial negotiation.
• - Ensured SKU listing (MSL) and category expansion.
• - Managed customer account statements, overstock, and expired goods.
• - Developed liquidation plans and ensured timely execution.
• - Coordinated with logistics to guarantee timely and complete deliveries.
• - Achieved high sales targets consistently.
• - Negotiated and finalized BDA contracts with key accounts.
• - Managed a portfolio of over 50 accounts including GT, MT, and Cash Van
channels.

Company industry:
Merchandising
Job role:
Sales

Unit Channel Manager

January 2018 - January 2021

IFFCO GROUP

Dammam, Saudi Arabia

January 2018 - January 2021

Handling Key account customers (Farm - Lulu - Nesto - Tamimi - C4 - Othaim)
•Selling FMCG products (Oils, Biscuits, Flour, Culinary, Soap & Honey)
•Improved the sales performance by approximately 66% within 6 months
•Added new remote areas that were not covered (Area Expansion)
•Conducted yearly plan promotions (sell in - sell out)
•Created & distributed flyers
•Analyzed Pos & improved customer displays
•Checked & updated routes
•Controlled pricing to stop back-doors & free lancers
•Built & maintained customer relationships
•Implemented actions from AC Nielsen reports
•Adjusted warehouse loading plans
•Conducted market surveys with monthly reporting
•Created & implemented the Covering & Distribution strategy (ECO)
•Conducted Data analysis (MSLs, KPIs, TMI, CMI)
•Listed SKUs & managed BDAs
•Reduced the expired /damaged stock
•Lauched new channels (HORECA & Cash Van)
•Created liquidation plans for slow moving & nearly expired SKUs
•Upgraded the X-Naap system to get full benefit

Company industry:
FMCG
Job role:
Sales

Unit Channel Manager

January 2018 - January 2021

Pure Food Company

Khobar, Saudi Arabia

January 2018 - January 2021

• - Handled key account customers including Farm, Lulu, Nesto, Tamimi,
Carrefour, and Othaim.
• - Specialized in selling diverse FMCG products such as oils, biscuits, flour,
culinary products, soap, and honey.
• - Achieved 66% improvement in sales performance within the first 6
months.
• - Expanded coverage to new remote areas previously untapped.
• - Planned and executed yearly promotions including sell-in and sell-out
activities.
• - Designed and distributed marketing materials including product flyers.
• - Analyzed POS data and enhanced shelf displays and visibility.
• - Updated and improved sales routes to ensure market efficiency.
• - Controlled pricing to eliminate back-door deals and unauthorized
freelancing.
• - Maintained excellent relationships with clients and stakeholders.
• - Implemented insights from AC Nielsen reports into actionable strategies.
• - Adjusted warehouse loading schedules to match market demand.
• - Conducted regular market surveys and submitted performance reports.
• - Created and rolled out the ECO strategy for coverage and distribution.
• - Performed sales data analysis using MSLs, KPIs, TMI, and CMI.
• - Managed BDA agreements and SKU listings effectively.
• - Reduced expired and damaged stock through inventory rotation plans.
• - Launched new distribution channels including HORECA and Cash Van.
• - Created liquidation plans for slow-moving and near-expiry products.
• - Upgraded and utilized Xnapp system for optimal sales tracking and
control.

Company industry:
FMCG
Job role:
Sales

B2B Sales Branch Manager

January 2012 - January 2018

United Motors Co. LTD

Jubail, Saudi Arabia

January 2012 - January 2018

• - Managed sales operations for premium automotive brands including
Jeep, Dodge, Chrysler, Ram, Fiat, and Alfa Romeo.
• - Developed yearly B2B sales strategies categorized by industry and client
type.
• - Conducted quarterly competitor analysis and market surveys.
• - Increased distribution by winning back closed accounts and securing
long-term clients.
• - Allocated product- and customer-specific targets across the sales team.
• - Maintained high levels of customer satisfaction and after-sales service.

Company industry:
Automotive Dealership & Distributor

Spot Rental Manager

January 2010 - January 2012

United Motors Co. LTD

Khobar, Saudi Arabia

January 2010 - January 2012

• - Developed and implemented strategic marketing plans for vehicle
rentals.
• - Improved rental operations and optimized fleet usage.
• - Planned lease distributions and ensured operational efficiency.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Education

Applied Science University

January 2009

January 2009

Bachelor's degree, Bachelor's Degree, Marketing

Jordan

Skills

Automotive
Expert
Automotive
Expert
FMCG
Expert
FMCG
Expert
Marketing
Expert
Marketing
Expert
Business
Expert
Business
Expert
Managerial Skills
Expert
Managerial Skills
Expert
SALES
Expert
SALES
Expert
SURVEYS
Expert
SURVEYS
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
COORDINATING
Expert
COORDINATING
Expert
HHD
Expert
HHD
Expert
SUPERMARKETS
Expert
SUPERMARKETS
Expert
PLANNING
Expert
PLANNING
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
LIQUIDATION
Expert
LIQUIDATION
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
AUTOMOTIVE INDUSTRY
Intermediate
AUTOMOTIVE INDUSTRY
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET PENETRATION
Intermediate
MARKET PENETRATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Management
Expert
Management
Expert
team leader
Expert
team leader
Expert
Customer Service
Expert
Customer Service
Expert
Sales Management
Expert
Sales Management
Expert
Sales Support
Expert
Sales Support
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Sales Growth
Expert
Sales Growth
Expert
Team Management
Expert
Team Management
Expert
Accounting
Expert
Accounting
Expert
Science
Expert
Science
Expert
Negotiation
Expert
Negotiation
Expert
national sales
Expert
national sales
Expert
Administration
Expert
Administration
Expert
development’s
Expert
development’s
Expert
Automotive
Expert
Automotive
Expert
FMCG
Expert
FMCG
Expert
Marketing
Expert
Marketing
Expert
Business
Expert
Business
Expert
Managerial Skills
Expert
Managerial Skills
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Sales Manager Certificate
Consumer Behavior
Management of Sales Operations
FMCG Sales Manager Certificate
Critical Thinking & Problem Solving
Management Essentials

Hobbies

  • Motor Sports