Saumya Kowtha

Key member of the team responsible for laying the foundations of the luxury salon market in India. Achieved
Transformational Business Results by doubling the turnover of Kérastase in just 3 years. Responsible for making India
#1 growth contributor for Kérastase in APAC in 2015. Accomplished the status of the most profitable brand in L’Oréal
India at 18% operating profit.
Planning and executing a 360-degree approach for 9 key launches and 5 major animations. Led media planning, digital and
print advertising and PR in top lifestyle/fashion magazines and dailies. Organised 6 major events and 2 press conferences
around key product launches.
• Launched Star Products for the brand like Elixir Ultime Oils (Kerastase India is the #1 growth contributor for Oils in
APAC) and Discipline which is a growth driver for the brand at +31%.
• Launched the Couture Styling range in India with 4 styling shows across the top metros in India. Attended by
celebrities, 350 guests and 40 press members and garnered press coverage worth 500 Mn INR. Link:
• Promoted to the manager marketing for Kérastase, capably leading a team of two.
Career Note

Market research project to develop a complete L’oréal consumer profile
profile for preferences & consumption patterns of skin care & makeup