Senior Copywriter
Insignia Worldwide
Total years of experience :18 years, 7 Months
▪Crafting campaigns for leading hospitality brands and unique food and beverage concepts
▪Developing brand positioning strategy with brand essence, values, naming and advertising
▪Analyzing, collating and identifying crucial information from brand development workshops
▪Creating messaging for advertising campaigns that cover multiple media formats
▪Creating website content while making sure it adheres to brand tone of voice and target audience
▪Conceptualising through-the-line advertising communication that included digital advertising, emailers, social media content, radio and brochures
▪Managing the launch of new brands from naming to creating communication guidelines to crafting effective advertising
▪Creating brand communication guidelines for new and established companies
▪Working on advertising and communication strategy for clients and new business opportunities
▪Working on social media communication across Instagram, Facebook, LinkedIn, Snapchat, YouTube
▪Liaising with clients and interpreting their marketing briefs
▪Developing creative ideas and concepts in partnership with an art director or alone
▪Presenting ideas to colleagues and clients
▪Familiarising oneself with clients' products and services, target audience and competitors
▪Writing clear, persuasive, original copy for through-the-line advertising that includes digital, social media, SMS, print, radio, television, billboards, direct mailers etc.
▪Writing content for websites, brochures, event collaterals and technical manuals
▪Crafting all communication according to brand voice, target audience and medium
▪Proofreading copy and checking final layouts for syntax, typos, legibility and placement
▪Developing names, identity and brand voice for new business ventures
▪Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
▪Overseeing campaigns through the production stage right up to completion
▪Working on several campaigns at once, sometimes under pressure and often to tight deadlines
▪Casting actors for television and radio advertisements
▪Liaising with production companies, photographers, typographers, designers and printers
▪Keeping up to date with popular culture and trends
▪Monitoring the effectiveness of advertising campaigns
▪Meeting with the client management team to discuss client’s advertising and marketing objectives;
▪Collaborating with the client management and creative team in researching and developing relevant advertising strategies;
▪Brainstorming for effective advertising concepts;
▪Working with an art director to further develop relevant concepts;
▪Writing clear, persuasive, original copy for all advertising;
▪Presenting and discussing the creative work with the creative director;
▪Redeveloping and finalizing advertising campaigns based on feedback from the creative director and client management team;
▪Ensuring the creative work is systematically organized for the client presentation;
▪Actively participating in the presentation to client;
Once approved, overseeing capaigns thorugh the production stage and completion;
▪Content and technical writing for corporate brand manuals;
▪Conceptualisation and content wiritng for brochures, direct mailers, corporate greeitngs cards and any such below the line advertising;
▪Proofreading copy for spelling and grammar.
▪Copy and creative responsibilities in the corporate and film publicity division of the agency;
▪Collaborating with the client management and creative team to decide the best creative route for the client;
▪Working with the creative team in researching, brainstorming and suggesting effective advertising concepts and solutions for clients;
▪Creating and developing approved concepts into tangible and profitable advertising campaigns;
▪Conceptualising and wiritng effective copy for through the line advertising;
▪Particular emphasis on conceptualizing and scripting television commercials and corporate films;
▪Creating scratch films and PowerPoint presentations for television commercials and radio;
▪Presenting final concepts to the client when necessary;
▪Conceptualising and content wiring for brochures, leaflets, corporate greetings cards and other below the line advertising;
▪Suggesting ideas for promotions and events related to Indian film launches and award ceremonies;
▪Writing taglines for Indian films;
▪Writing copy for ancillary film promotional material such as music CDs and brochures;
▪Editing and proofreading all creative communication before it goes to media or printers.
▪Handling complete responsibility for all copy requirements (being the sole copywriter);
▪Working closely with the creative director and the client management executive to develop effective advertising for clients;
▪Conceptualising and writing copy for through the line advertising;
▪Particular emphasis on conceptualizing and writing copy for all types of below the line advertising that included point-of-purchase, brochures and corporate greeting cards;
▪Once approved, developing concepts into ads;
▪Technical writing for manuals and certificates;
▪Assisting in new business development;
▪Coordinating written communication between agency and client;
▪Editing and proofreading all creative work.