Marketing Senior Supervisor M2M&IOT - Enterprise Line of Business
Orange - Egypt
Total years of experience :11 years, 7 Months
In charge of M2M/IOT and Fleet management as follows:
• Proposition strategy: Develop product and proposition strategy based on evolving market landscape and customer insights.
• Business analysis: Structuring and leading the necessary analysis including sales volume, market share, price, on shelf promotions, revenues, gross adds, churn, net adds and market performance.
• Go to Market: Own GTM plans and briefs for product and proposition changes and how they are delivered across direct and indirect sales channels.
• In charge of revenue growth, market & value share and all necessary marketing action plans to drive acquisition, loyalty & retention, base management and customers satisfaction for Large, SME&SOHO segments.
• Accountable for introducing new pricing and proposition structures to penetrate different segments and to ensure responsiveness of external environment and market needs through creating business cases for new initiatives & propositions by assuring profitability.
• Ensure business case objectives are achieved. (Sales growth, Margins and ARPU).
• Responsible for identifying existing and potential opportunities for growth and revenue generation across direct and indirect sales channels.
• Partnership agreements: Develop & manage partnerships agreements with M2M/IoT vendors & suppliers.
• Ensure alignment and supervising on Sales teams, regarding execution and reports on marketing initiatives designed to drive profitable growth and revenue.
• Creating new business opportunities, maximize ROI of existing products & services, and generate new revenue streams.
• Managing the M2M solution sales team at 22 authorized agents across regions (Indirect Sales channel) as follows:
1. Responsible for the solution sales team trainings to ensure forecasted targets/KPIs achievement.
2. Manage the solution sales team’s objectives & KPIs along with the sales managers.
Mega Projects:
1. Enterprise line of business stream leader: Responsible to build dedicated offers and business opportunities in the following three mega projects:
AFCON - 2019
Gouna Film Festival -2019
AFCON U23- 2019
2. Cairo ICT 2020:
Distance learning
Intelligent transportation system
Hospital information system
Launched Projects:
1. M2M SIM management tool platform - 2021:
Provide a SIM management tool through availing a platform for all Orange M2M existing and new base to manage their M2M SIMs.
2. Mwasalat Misr Project- 2019:
Availing Orange Wi-Fi service at all Mwasalat Misr busses/routes through a customized Wi-Fi portal and premium speed.
3. Super Jet - 2019:
Availing Orange Wi-Fi service at all Super Jet buses/routes through a customized Wi-Fi portal.
COVID-19 Projects 2020:
1. Introducing the thermal cameras over IOT connectivity to help different organizations to get back safely to work
Responsibilities:
• Concluded SOWT, TOWS & GAP analysis and proposing a new pricing for Triple Play packages in residential & seasonal compounds.
• Build and share a deep understanding of the market segment- customer needs, key drivers & figures- leveraging (in particular) market feedback received from the sales, customer service, and market research teams.
• Manage and enhance the marketing strategies, plans and required budgets to achieve organizational KPIs in relation to the subscriber base growth across different segments.
• Define, promote and implement tariff plans and end to end acquisition promotions in order to increase customer base and ensure profitability and customer loyalty.
• Manage propositions plans between marketing and sales channels to ensure achieving the sales targets, KPIs & increase revenues.
• Customize the business model, business cases & P&L analysis for new initiatives & propositions by assuring profitability.
• Manage Churn/ Loyalty activities for wireless-hospitality and triple play solutions.
• Manage the GTM market process and own overall customer experience by ensuring the best customer satisfaction.
• Enhance the existing customer journey according to the satisfaction survey remedy plan and conduct a post launch evaluation
• Increase the existing revenues by increasing joint promotional activities for consumer offerings and increase profitability.
Launched Projects:
1. Tailored Triple Play packages to New Giza Compound.
2. Introducing the new limited Triple Play packages to Gouna tenants.
3. Smart Home Solutions - Cairo ICT 2016
• Managing ATL and BTL campaigns for ADSL service (fixed solutions) targeting acquisition, retention, and/or up-selling.
• Liaise with creative agencies
• Prepare briefing materials for external agencies.
• Assist the agency in the development of new ideas, creative briefs and verify the layouts.
• Handling production houses for digital videos production.
• Writing scripts for digital videos (tutorial videos and customer experience coverage videos)
• In charge of all outdoor messages related to new campaigns.
• Developing marketing materials to generate sales leads.
• Ensure that all marketing activities are carried out in coherence with the brand identity /Image and in line with the marketing strategy.
• Deliver all marketing activities within the agreed budget.
• Generating BTL materials for services, offers & promotions and ensuring effective distribution and display in shops and POS.
• Cooperating with the procurement team with regard to ATL, BTL materials and video productions.
• Working with internal teams such as digital, media, PR, and on-ground activation teams to come up with communication ideas and plans serving the main ATL campaign.
Launched Campaigns:
• بدايه جديده للانترنت ATL campaign - TE Data
• Conduct market sizing to define new potential business opportunities.
• Assist in the development of new products and enhancing the existing products.
• A better understanding of the market and customers’ needs, collect basic data and perform market research for consumer behavior, competitors moves, internal and external market trends including market surveys by third parties where necessary to support marketing strategies and plans development.
• Tailor different value propositions to achieve the organization KPIs.
• Track the performance of new product/market development activities and their effects on the sales and revenues; and accordingly take corrective action (if needed).
• Developing concept document for the new products or existing products that need enhancements.
• Design the business model for new products.
• Liaise with the communication team by issuing precise communication briefs to deliver appropriate communication messages.
Launched Projects:
Enhancing Wi-Fi customer experience journey through revamping the Wi-Fi portal.
FTTH packages tailored for compounds.
Wi-Fi Zone - Cairo ICT 2014
• Market for more than 70 residential projects in Cairo, North Coast and Sokhna.
• Weekly Sales volume reports
• Prospecting for new potential customers
• Achieve monthly sales targets
• Own and manage the client relationship to resolve calls efficiently and effectively.
• Ensure service level agreements are met and maintained.
• Mentor and support new employees
September 2008 - June2012 Faculty of Commerce - Georgia Joint Program - Cairo University / Georgia State University o Major: Marketing o Accumulative grade: Good (76%) September 1995- June 2008 Saint Joseph Language School Cairo, Egypt o Holder : General certificate of secondary education o Attained : 89%