Area Manager
Basamh Trading Company
Total years of experience :26 years, 10 Months
Managing the field marketing team to cover all the key account stores, organizing and implementing the monthly & annual off shelf display and summarizing the respective brands.
Handling the multifunctional activities in store Trade Marketing Activities, which include Product tasting & sampling, Product demonstration, Installing and maintaining ISF (in store furniture), also managing the trade expos, Shop development, designing and implementing plan o gram.
To Coordinate with MI, dept for conducting the Surveys (price survey, marketing and products surveys) Shelf off-take information for targeted SKU’s, Competitors activities information.
Stock activities & data, assembling products for promo activities, Identifying lost sales value as per the shops category, making an Inventory for targeted SKU, Launching new products.
Training motivating and monitoring the staff & defining the merchandising standard, objectives & KPI’s.
Organized distribution of Hada products by way of mapping the territory, estimating & maximizing the sales potential (vertical growth), organizing the retail distribution strategy, defining the merchandising standards & collection (outstanding) strategies.
Involved in multifunctional job profile of controlling the branch with retail operations, sales accounting and various other administrative functions.
Training and monitoring the growth of retail van salesmen in terms of understanding the fundamentals of retail distribution system, which included area coverage, development of journey plan, making an effective sales call, special emphasis on stock rotation, merchandising of products and finally the collection process to control outstanding.