•Marketing Strategy and Planning: Developed marketing strategies and plans in alignment with overarching company goals and objectives. My approach includes conducting market research, strategic partnerships, networking, sales, lead generation and analysis to identify target markets, customer segments, and the competitive landscape. I determine the most effective marketing channels and tactics to reach the target audience and achieve marketing objectives.
•Business Development: Generated new business through effective marketing communication strategies and plans. Collaborated with clients to understand their business goals and marketing requirements. Developed comprehensive marketing strategies and plans aligned with client objectives.
•Brand Promotions, Advertising & Communication: Led successful advertising campaigns across various media channels, including traditional, digital, and social media. Led successful advertising campaigns across various media channels. Worked closely with internal teams for timely and successful campaign delivery. Experience in managing creative outcomes through collaboration with external agencies. Hands-on involvement in the creative design process for brand promotion and communications. Proven track record of ensuring the timely execution of brand promotions across various channels, resulting in a significant boost in foot traffic and sales.
•Social Media Management - Developed, implemented, and managed comprehensive social media strategies to achieve marketing and business goals. Successfully identified target audiences and tailored content to match their interests and preferences. Tracked key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provided valuable insights for improvement.
•Sales and Lead Generation: Demonstrated proficiency in creating and implementing effective strategies for both B2B and B2C markets. Collaborated with sales team and conducted joint marketing initiatives to reach B2B & B2C clients effectively. Initiated contact with prospects through cold-calling and email outreach, introducing our advertising solutions.
•Exhibition, Events and Trade Show Management: Managed participation in exhibitions and trade shows, handling booth design, promotional material creation, staffing, and post-exhibition lead generation and follow-up. I oversee venue selection, logistics coordination, budget management, and vendor negotiations. I ensure events are well-organized, on schedule, and within budget, utilizing various channels like social media, email marketing, press releases, and advertising to maximize event exposure and drive attendance.
- مجال الشركة:
- الإنتاج الإعلامي
- الدور الوظيفي:
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التسويق والعلاقات العامة