Senior Fashion Designer
Style Concepts
Total years of experience :23 years, 2 Months
Tasks and Responsibilities towards Company
• Calendar time lines for VM execution and support marketing promotion by VM set up.
• Development of merchandising techniques and providing clear and concise visual communication and directions to stores.
• Developing and delivering the strategic planning with operational managers to ensure the visual proportion and brand standards within stores consistently
• Reviewing all elements of window presentation, store layout, product merchandising, operations and standards within stores is constantly delivered and developed as per guidelines set by the corporate visual merchandising manager and Marketing department.
• Finding innovative solutions to seasonal trend launches
• Recruitment and induction of new visual merchandising teams for new stores and succession planning and ensure team performance with increased standards
• Coordinating and delivering successful store setups at both new store openings and store modernizations
• Providing stores with visual solutions to ongoing trading and product issues, monitoring sales trends to identify and maximize sales potential of stores
• Building and developing new brand in a new market within a new franchise business environment
• Providing regular feed back to Head office teams
Tasks and Responsibilities towards Store VM’S and work culture
• Assess and recommend action to Visual Merchandising team regarding brand presentation issues, promotions and events, and training issues related to visual merchandising standards
• Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques
• Oversee staff deployment and drive motivation levels of the direct reportees
• Develop and implement employee performance evaluations’ and improvement plans
• Direct communication with all the staffs to have transparency.
Responsibilities
• Ensure consistency within the regions and to work with the Country Manager in preparation for all major floors moves and to give assistance in merchandising, correcting any display & merchandising problems.
• Ensure the smooth flow of information between the Display Team and Retail Team and to communicate openly and constructively with retail team and merchandising team
• Work with Visual Merchandisers on latest VM directives and communicating to all store personnel on basic visual merchandising techniques & principles.
• implementation of new season setup and brand update in stores
• Coordinate with the marketing team and Corporate VM Manager in delivering a consistent brand image in all areas
• Co-ordinate with Store VM in guiding stores on visual merchandising implementation based on store formats - large, small and medium, individual brands per departments
• Review collated feedback through customer feedback and mystery shopping on seasonal & Tactical Visual merchandising strategy
• Set responsibility areas for direct reports and conduct performance appraisal
• Review the team structure and continuously evolve with the business needs
• Conducts market research/ audit/ monitor competitors and understand the latest trends
• Ensure that team work in consistently encouraged
• Train and develop the VM team to gain greater heights and achieve better results
• Communicate effectively with good interpersonal skills
Responsibilities:
Ensuring successful completion of all designing projects with respect to conceptualization, ideating, budgeting, production, visual merchandising and implementation.
• Monitoring day-to-day activities, in return ensuring smooth operations.
• Budget monitoring of expenditures and reporting
• Implementation of standard operating procedures for visual merchandising.
• Material management and logistics
• Periodic review to identify and analyze deviations from original plan and initiate corrective actions
Responsibilities:
As a part of pantaloons retail India limited the following activities were performed,
• Upgrading store visual merchandising aspects, detailed system organizing of visual merchandising norms and processes
• Store dockets, vendor management, purchase to pay and order to cash.
• Designing, implementing and sustaining the outlook of the individual business units and developing brand image for standardization and uniformity of VM across their chain of stores.
• Exhibit and promote high standards of visual merchandising
• Develop and execute promotional merchandising standards and signage placement
• Formulate methods of customer service through creative and innovative visual merchandising methods
Responsibilities:
• Revise and implement standards of presentation for a retail chain consisting of 20 stores
• Create and implement visual checklist, which standardized companywide visual criteria through utilization by area managers during weekly visits to stores.
• Periodically update and implement window display fixture to maintain consistency with company brand image.
• Ensure all sales opportunities are maximized through effective use of visual merchandising standards
• Manage visual merchandising expenses within budgetary guidelines
• Receipt / dispatch of visual décor done properly to ensure timorously and on time store
• Work closely with the marketing team in delivering a constant brand image in all areas
• Develop periodic concepts for window displays in line with company’s visual merchandising standards
• Monitor and report findings recommendations that pertain to visual merchandising
• Ensure effective space utilization
Responsibilities:
• Creating sample designs for international buyers and Indian film actors and models.
• Designing Art work details for hand and machine embroideries
• Pattern making, cutting, re-sourcing and production coordinating for approval and finalization of samples.
• Art working for the magazine “Gurlz“and carrying out visual merchandising for the retail outlets at Mumbai, Bangalore and Hyderabad.
Responsibilities:
• Creating sample designs for international buyers and Indian film actors and models.
• Designing Art work details for hand and machine embroideries
• Pattern making, cutting, re-sourcing and production coordinating for approval and finalization of samples.
• Art working for the magazine “Gurlz“and carrying out visual merchandising for the retail outlets at Mumbai, Bangalore and Hyderabad.