Serene Bacouni

- Responsible for developing, implementing and executing marketing and public relations plans for Audi and Volkswagen brands within Nuqul Automotive.
- Facilitate and execute marketing activities: advertising campaigns, public relations, launching new models and set special events for both the sales and after sales departments.
- Manage the brand’s public relations: press releases, set PR coverage, arrange press conferences and media test drives.
- Run and direct the advertising, PR and media agencies.
- Monitor competitions advertising activities as well as conducting competitor research.
- Identify and cooperate the market and sales needs and requirements with the brand sales and service managers.
- Ensure that campaigns are running effectively and monitor results.
- Develop, administer and manage the brand’s customer database under the CRM (customer relationship management) program.
- Report all marketing activities to the General Manager and brand manager.
- Coordinate and execute all marketing activities with marketing managers of Audi and Volkswagen regional offices in UAE.
- Mentorship:
Trained three undergraduate students for their university required internship programs.
Trained one high school student for ‘Job shadowing week’ program.

- Responsible for communicating client requests to all departments at the agency which includes the creative, accounting, production and public relations departments, media house and third party suppliers.
- Writing creative briefs and participating in brainstorming sessions in addition to proposing campaign ideas to clients.
- Support in preparing and handling media plans while ensuring that all media related ads are being published and/or launched on a timely manner.
- Follow up and ensure the completion of each campaign and client requests.
- Accounts include:
1- Arab Bank
2- Total service stations
3- Friendi
4- New Vision - LG
5- Developing branding designs for websites and consumer products for less active accounts.