Serhat Cubukcuoglu, E-Commerce Leader

Serhat Cubukcuoglu

E-Commerce Leader

IBM MEA

Location
United Arab Emirates
Education
Master's degree, International Relations
Experience
21 years, 4 Months

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Work Experience

Total years of experience :21 years, 4 Months

E-Commerce Leader at IBM MEA
  • United Arab Emirates - Dubai
  • My current job since January 2013

E-Commerce Leader, Turkey, Middle East and Africa
• Managed all sales activities through the regional partner network and generated $3M of sales revenue.
• Acted as the Client Success Manager for SaaS business to drive post-sales relationship, maximize retention and expansion.
• Created business plans and identified strategic partnerships in Turkey, Kenya, and UAE to expand footprint in the market.
• Conducted one-on-one coaching to business partners to develop their industry expertise and consultative focus.
• Prepared weekly sales forecast reports for regional management and developed the sales strategy for the entire region.

Industry Solutions Channel Sales Leader at IBM MEA
  • United Arab Emirates - Dubai
  • July 2011 to December 2012

Industry Solutions Channel Sales Leader, Middle East and Africa
• Successfully closed $11M in net license sales revenue exceeding annual quota at 169%.
• Established a wide array of partnerships with highly skilled local resellers and generated $15M of sales opportunities.
• Lead implementation of value-driver programs to incentivise business partners and generated $2.7M revenue.
• Developed the go-to-market strategy in accordance with the resources, footprint and maturity of each business partner.
• Created a strong and consistent brand reputation through co-marketing activities in coordination with regional distributors.
• Planned and executed skills development activities in order to meet yearly revenue target of $6.3M.
• Selectively recruited, trained and certified 24 new business partners capable of reselling enterprise software solutions.

Enterprise Content Management Channel Sales Leader at IBM MEA
  • United Arab Emirates - Dubai
  • March 2011 to July 2011

Enterprise Content Management Channel Sales Leader, Middle East and Africa
• Developed the business partner sales coverage model to drive the channel growth strategy and achieved $4.7M revenue.
• Drove partner recruitment in Saudi Arabia and South Africa with projected sales revenue target of $1M.
• Guided product-launch activities in Central African market through partner network and generated $0.5M pipeline.

Brand Enablement Consultant at IBM CEE/MEA
  • Türkiye - Istanbul
  • June 2009 to March 2011

Brand Enablement Consultant, Central and Eastern Europe, Middle East at IBM
• Worked with regional HR and management stakeholders to deploy brand skills enablement plan for the Software Group.
• Executed brand skills education, working to the budget, and increased productivity of sales teams by 25%.

Senior Software Engineer at nPlusOne
  • United Kingdom
  • September 2002 to December 2008

• Won the Best Internet Telephony Award in The Internet Service Providers’ Association - UK (2007) awards.
• Managed communication services development project and Improved business continuity for multinational customers.

Education

Master's degree, International Relations
  • at The Fletcher School, Tufts University
  • February 2015

Global Master of Arts in International Relations, Ranked among the world’s top 5 programs in IR by Foreign Policy 2015 • Concentrated on Security Studies, Foreign Policy Leadership, and Management of International Political Organisations. • Studied a variety of subjects drawn from International Law, International Trade, Economics, and Global Financial Markets. • Thesis: Turkey’s Exclusive Economic Zone in the Mediterranean Sea: The Case of Kastellorizo.

Diploma, Middle Eastern Studies
  • at American University in Dubai
  • August 2013

Postgraduate Certificate in Middle Eastern Studies, Summa Cum Laude • Concentrated on conflict resolution techniques within the context of the geopolitical consequences of the Arab Spring. • Gained a solid background of knowledge of cultural, historical, and political factors that have shaped the Middle East. • Developed basic conversation skills in Modern Standard Arabic.

Master's degree, Business Administration
  • at The University of Edinburgh Business School
  • June 2009

Master of Business Administration, Ranked among the best MBA programs by Financial Times Global MBA Ranking • Thesis: FDI in the Telecoms Sector in an Emerging Market: The Case of Turkey. • Gained broad business skills with focus on marketing, brand management, and corporate strategy. • Gained practical experience of applying negotiation techniques through comprehensive project work.

Bachelor's degree, Computer Science
  • at The University of Edinburgh School of Informatics
  • June 2001

Ranked #1in the UK by The Guardian • Developed sound knowledge of wide range of software development languages. • Studied Artificial Intelligence and Electronics.

High school or equivalent, Mathematics and Science
  • at The Koc School
  • June 1997

• Rank: Top 10% of the class. • Studied High-Level Mathematics and Science. • Volunteered in social responsibility programs and group activities as part of Duke of Edinburgh’s Award Program.

Specialties & Skills

Team Management
Business Development
Research
Operation
Global Strategy
MS Office Suite
Financial Reporting
Market Research
Negotiations
Team Management
Editing

Languages

Turkish
Expert
Spanish
Intermediate
English
Expert
Arabic
Beginner

Memberships

Royal Yatching Association - UK
  • Active Member: Certificate in Sailing with keel boats
  • September 2007
Istanbul Sailing Club
  • Individual Member: Ranked #3 in Moda Sailing Cup in 2010
  • July 2012
Dubai Offshore Sailing Club
  • Member. Ranked #3 in Volvo Ocean Race Cup.
  • January 2016

Training and Certifications

Sales Professional (Certificate)
Date Attended:
August 2010
Valid Until:
December 2010

Hobbies

  • Maritime Activities
    Participated in regattas at Edinburgh Port Edgar and Dubai Offshore Sailing Clubs. Ranked #3 in Volvo Ocean Race Cup. Participated in national trophies as member of Istanbul Sailing Club in Turkey. Ranked #3 in Moda Sailing Cup.