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Sherif El Aggan, eCommerce Leader

Sherif El Aggan

eCommerce Leader·Nazih International General Trading

Kuwait

Bachelor's degree, Business Administration

Work experience

Total years of experience: 20 years, 5 months

eCommerce Leader

July 2025 - Present

Nazih International General Trading

Al Kuwait, Kuwait

July 2025 - Present

• Driving revenue growth and expansion of the eCommerce division by optimizing existing
marketplace partnerships and acquiring new business channels.
• Managing and scaling performance across multiple eCommerce platforms including:
Nazih.com, Boutiqaat, Tawseel, Talabat, Waha Lifestyle, Temoor St, Jameia, Jahez, Ulta Beauty,
Bloomingdales, Vavavoom, and Drops.
• Identifying growth opportunities across platforms through assortment optimization, pricing
strategies, and campaign planning.
• Expanding client base by onboarding new partners and strengthening relationships with key
marketplace accounts.
• Collaborating with marketing, operations, and supply chain teams to ensure consistent growth,
availability, and customer experience across all channels.
• Monitoring performance KPIs (sales, conversion, traffic) and implementing data-driven
improvements to maximize revenue and ROI.
Company industry:
Purchasing & Procurement

Marketing & Business Development Manager

January 2025 - June 2025

Dietbux

Al Kuwait, Kuwait •Hybrid

January 2025 - June 2025

• Leading brand strategy, digital campaigns, and performance marketing to position Dietbux as
a leading healthy meal subscription service.
• Developed and launched social media and outdoor billboard campaigns focusing on product
variety, taste, and affordability.
• Implemented data-driven marketing strategies that improved lead generation and customer
retention.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Category Head

August 2024 - January 2025

Tawseel.com

Al Farawaniyah, Kuwait

August 2024 - January 2025

• Directed category marketing strategies to increase sales and engagement across multiple product
lines.
• Launched and managed the 30-minute delivery project (FAST), integrating with aggregators such as
TryCARI.
• Partnered with the marketing team to deliver targeted category campaigns and promotions.
• Analyzed campaign performance to identify growth opportunities and optimize conversion rates.
• Managed and mentored a team of category managers and analysts to align goals with the overall
eCommerce marketing roadmap.
Company industry:
Internet & E-commerce
Job role:
Sales

eCommerce Manager

December 2020 - July 2024

TrueValue

Al Kuwait, Kuwait

December 2020 - July 2024

• Developed and implemented the companys eCommerce strategy, achieving consistent YOY growth in
traffic and revenue.
• Oversaw website management including UX design, content optimization, and product listings, improving
site conversion by +30%.
• Directed digital marketing campaigns (SEO, SEM, Meta Ads, email marketing) resulting in a 35% increase in
online sales.
• Managed a cross-functional team of developers, designers, and marketers to ensure website performance
and customer satisfaction.
• Utilized Shopify, Magento, and WordPress platforms extensively for building, optimizing, and maintaining
online storefronts.
Company industry:
Retail & Wholesale
Job role:
Management

Marketing & Business Development Manager

August 2019 - September 2020

Sakan.co

Jeddah, Saudi Arabia

August 2019 - September 2020

• Ranked #1 Real Estate App in Kuwait and entered the top 100 websites in the region.
• Expanded business presence to Jeddah, Riyadh, and Oman through targeted marketing and partnership
strategies.
• Secured and managed key accounts and advertising partnerships to drive revenue.
• Launched multi-channel marketing campaigns across digital, social media, and offline channels.
• Conducted competitor and customer research to inform marketing strategy and optimize ROI.
Company industry:
Real Estate
Job role:
Marketing and PR

Business Advisor

January 2017 - July 2019

Simplit ME - Odoo SA

Al Kuwait, Kuwait

January 2017 - July 2019

• Engaged with incoming leads to establish initial contact and assess potential opportunities.
• Conducted needs analysis to understand client requirements, business activities, and key challenges.
• Delivered tailored presentations and product demonstrations highlighting the value of CRM solutions.
• Prepared customized proposals and negotiated contract terms to align with client objectives.
• Successfully converted over 60% of qualified leads into clients, contributing to a 25% increase in regional
sales revenue.
Company industry:
IT Services
Job role:
Consulting

Business Advisor

January 2017 - July 2019

Odoo SA -

Al Kuwait, Kuwait

January 2017 - July 2019

• Engaged with incoming leads to establish initial contact and assess potential opportunities.
• Conducted needs analysis to understand client requirements, business activities, and key challenges.
• Delivered tailored presentations and product demonstrations highlighting the value of CRM solutions.
• Prepared customized proposals and negotiated contract terms to align with client objectives.
• Successfully converted over 60% of qualified leads into clients, contributing to a 25% increase in regional
sales revenue.
Company industry:
IT Services
Job role:
Management

Business Development Manager

December 2012 - June 2016

Amazon.com / Souq.com

Al Kuwait, Kuwait

December 2012 - June 2016

• Negotiated and executed major partnerships with Commercial Bank of Kuwait, Gulf Bank, KFH, Ooreedoo,
LG, Visa, Mastercard and initiated a strategic deal with NBK.
• Drove advertising revenue, achieving sales of over 100% of targeted inventory.
• Built and led co-branded marketing campaigns across online and offline channels.
• Analyzed market trends to identify growth opportunities and strengthen the brands regional footprint.
Company industry:
Sales Outsourcing

Account Manager

June 2005 - November 2012

M2R Group

Al Kuwait, Kuwait

June 2005 - November 2012

• Served as the primary strategic liaison for key advertising clients based in Kuwait, managing 70% of the
agencys monthly recurring revenue.
• Led cross-functional teams (creative, media, production) to deliver integrated advertising campaigns
tailored for the Kuwaiti market, achieving 25% better performance than client benchmarks.
• Monitored advertising campaign performance across multiple local and regional channels, providing data
driven insights and optimizations that improved client ROI by 40%.
• Built strong client relationships based on strategic marketing advice relevant to the local market, achieving
a 90% retention rate and identifying opportunities that increased average account value by 30%.
Company industry:
Advertising

Education

Modern Academy in maadi

August 2004

August 2004

Bachelor's degree, Business Administration

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Graduation project: (The effect of training planning on the company effectiveness) (Grade: Excellent)
View attachment

Modern Academy

August 2004

August 2004

Bachelor's degree, Management

Egypt

Skills

Online Advertising
Expert
Online Advertising
Expert
E commerce
Expert
E commerce
Expert
Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
marketing management
Expert
marketing management
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
ICDL (International Computer Driving License), Windows,Word, Excel, Powerpoint, Access, IT, Internet
Intermediate
ICDL (International Computer Driving License), Windows,Word, Excel, Powerpoint, Access, IT, Internet
Intermediate
Advertising
Expert
Advertising
Expert
Sales
Expert
Sales
Expert
ecommerce
Expert
ecommerce
Expert
Business Development
Intermediate
Business Development
Intermediate
Digital Marketing
Intermediate
Digital Marketing
Intermediate
marketing
Expert
marketing
Expert
marketing strategy
Expert
marketing strategy
Expert
key account management
Expert
key account management
Expert
Online Advertising
Expert
Online Advertising
Expert
E commerce
Expert
E commerce
Expert
Marketing
Expert
Marketing
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MICROSOFT TEAMS
Intermediate
MICROSOFT TEAMS
Intermediate
SALES FUNNEL
Intermediate
SALES FUNNEL
Intermediate

Languages

English

Expert

Arabic

Expert

Training and Certifications

Certifications
Leadership Development Program
Advanced eCommerce Strategy
Digital Marketing Certification
Data Analysis for Business Decisions
Leadership Development Program
Advanced eCommerce Strategy
Digital Marketing Certification
Data Analysis for Business Decisions
Leadership Development Program
Advanced eCommerce Strategy
Digital Marketing Certification
Training
Building an integrated online marketing plan
Lynda.com
Jul 2016
Show credentials
Online Marketing Fundementals
Lynda.com
Jul 2016
Show credentials
SEO Fundamentals
Lynda.com
Aug 2016
Show credentials

Hobbies and interests

Music, Movies