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shafi alam, Google Ads & SEO Specialists

shafi alam

Google Ads & SEO Specialists ·Aspirationworx

India

Bachelor's degree, Computer Science Engineering

Work experience

Total years of experience: 8 years, 0 months

Google Ads & SEO Specialists

June 2021 - Present

Aspirationworx

Ras Al Khaimah, United Arab Emirates

June 2021 - Present

1) SEO Services(Local or International):
OnPage Activities:
• Internal navigation or broken link check
• Website Analysis/Audit
• Keywords Selection
• Meta Tags
• Content Optimization
• Image Optimization
• Page Speed Optimization
• Url renaming and re-writing
• Creating/uploading Robots file
• Creating/uploading XML Sitemap and HTML Sitemap
• Competitor Analysis
• Preparing Traffic and Analysis Reports

2) OffPage Activities:
• Search Engine Submissions
• Directory Submission
• Web 2.0 Profile Creation
• Forum Profile Creation
• Business Profile Creation
• Social Bookmarking Submission
• Classifieds Submissions
• Video Submission
• Blog and Forum Commenting
• Blog creation, posting, and Promotion
• Google review writing

3) Google Analytics and Webmaster Tools (Handling, monitoring paid and organic campaigns, preparing weekly, monthly reports )

4) Google Business Listing
5) Graphics Design - Canva

6) Social Media Optimization and Marketing
• Creating and Optimizing social media profiles (Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube)
• Designing, Posting and updating info in social media
• Handling paid promotions/campaigns
• Generating reports including visits, calls, conversion

7) Search Engine Marketing (Google Adwords/PPC)
• Setting the budget for the campaign as per competition in the field.
• Expertise in finding the best keywords for better ad conversions.
• Grouping keywords to different ad groups for better tracking of conversion
• Setting exact landing page for conversions
• Tracking conversions from Adwords

8) WordPress SEO: Handling the SEO Plug-In Yoast SEO, Google Analytics, Meta Tags. Creating web pages and adding content, publishing blog post, etc.

Company industry:
Advertising
Job role:
Marketing and PR

Sr. SEO Specialists

October 2019 - June 2021

Niche Business solutions

Lucknow, India

October 2019 - June 2021

Lead Generation
Analyzing website and suggesting the design and development modifications
Content writing/rewriting for websites and social media based on the keyword research performed.
Handling On-page SEO activities- Internal navigation or broken link check, Website Analysis, Keywords Selection, Meta Tags, Content Optimization, Image Optimization, Sitemap creation, Google Analytics, Google Webmaster Tools, Creating/uploading Robots file, Creating/uploading XML.

Handling Off-page SEO activities- Search Engine Submissions, Directory Submission, RSS Feed Submission, Web 2.0 Profile Creation, Forum Profile Creation, Business Profile Creation, Social Bookmarking Submission, Classifieds Submission, Social Media Optimization, Blog Promotions, Blog and Forum Commenting.

Preparing monthly keyword status, Google analytics, Search console reports, SEMRush Reports.
Creating, posting, and updating Social media profiles(Facebook, Instagram). Handling paid social media campaigns.

Creating, verifying, and optimizing Google Business Profile
Handling Google Adwords/PPC
Collecting google reviews from clients
Constant learning to keep updated with SEO algorithms

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

seo executive

October 2018 - October 2019

JK IT SOLUTIONS

Lucknow, India

October 2018 - October 2019

1) SEO Services(Local or International):
OnPage Activities: • Internal navigation or broken link check • Website Analysis/Audit • Keywords Selection • Meta Tags • Content Optimization • Image Optimization • Page Speed Optimization • Url renaming and re-writing • Creating/uploading Robots file • Creating/uploading XML Sitemap and HTML Sitemap • Competitor Analysis • Preparing Traffic and Analysis Reports

2) OffPage Activities: • Search Engine Submissions • Directory Submission • Web 2.0 Profile Creation
• Forum Profile Creation • Business Profile Creation • Social Bookmarking Submission • Classifieds Submissions • Video Submission • Blog and Forum Commenting • Blog creation, posting, and Promotion • Google review writing

3) Google Analytics and Webmaster Tools (Handling, monitoring paid and organic campaigns, preparing weekly, monthly reports )

4) Google Business Listing

5) Social Media Optimization and Marketing
• Creating and Optimizing social media profiles (Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube)
• Designing, Posting and updating info in social media
• Handling paid promotions/campaigns
• Generating reports including visits, calls, conversion

6) WordPress SEO: Handling the SEO Plug-In Yoast SEO, Google Analytics, Meta Tags. Creating web pages and adding content, publishing blog post, etc.

Company industry:
Marketing
Job role:
Information Technology

Jr. SEO Analyst - Internship

July 2018 - September 2018

Clickretina

Lucknow, India

July 2018 - September 2018

Handled SEO for the company as well as for national clients under the supervision of Senior.
Handled Offpage SEO techniques-
• Search Engine Submissions
• Directory Submission
• Business Profile Creation
• Social Bookmarking Submission
• Classifieds Submission

Company industry:
Marketing
Job role:
Marketing and PR

Education

S. R. Group Of Institute Management And Technology

July 2018

July 2018

Bachelor's degree, Computer Science Engineering

India

GPA (percentage): 72%

GPA (percentage): 72%

I have done summer training with Php language and Develop a final year project Online Booking System in PHP Language. I Was a captain of the college cricket team. I was Team leader of the volunteer Group of 15 people to manage college Annual Function.

Skills

Social Media Marketing

Expert

Content Writing

Expert

Graphic Design

Expert

PPC

Expert

SEO

Expert

SEM

Intermediate

Web designer

Intermediate

SEO Executive

Intermediate

Google Adwords

Intermediate

Google analytic

Intermediate

Google Search Console

Expert

social media Specialist

Beginner

SEMrush SEO Tool

Intermediate

Excel

Expert

web analytics

Expert

digital marketing

Intermediate

wordpress

Intermediate

Hootsuite

Expert

marketing strategy

Intermediate

social media marketing

Intermediate

Social Media Marketing

Expert

Content Writing

Expert

Graphic Design

Expert

PPC

Expert

SEO

Expert

Languages

English

Expert

Hindi

Expert

Training and Certifications

Certifications
The Fundamental Of Digital Marketing
Sep 2020
Shopping Ads Certification
Sep 2020 - Sep 2021
Google Ads Video Certification
Sep 2020 - Sep 2021
Google Ads Apps Certification
Sep 2020 - Sep 2021
Google Ads Search Certification
Sep 2020 - Sep 2021
Google Ads Display Certification
Sep 2020 - Sep 2021
Google My Business
Sep 2020 - Sep 2021
Google Analytics
Sep 2020 - Sep 2021

Training
SEO EXECUTIVE
click retina Pvt. Ltd
Jul 2018
PHP LANGUAGE
Adroit 8 Technology Pvt. Ltd.
Jun 2017

Hobbies and interests

1. Playing Cricket 2. Watching Movies 3. Internet Browsing