Online Marketing Manager
Step Intex Trading LLC
Total years of experience :9 years, 2 Months
• Manage paid marketing channels and lead-generation efforts, i.e. Google AdWords, Facebook Ad Exchange, content syndication platforms, and email acquisition partnerships.
• Manage email marketing programs and campaigns, including design, testing, tracking, and analysis.
Execute an up-to-date social media strategy across multiple platforms simultaneously.
• Develop content marketing strategy around SEO, syndication, social sharing, and customer loyalty.
• Support public relations efforts: liaise with PR professionals, conduct blogger and media outreach, and write press materials as needed.
• Prospect for potential new clients and turn this into increased business.
• Present new products and services and enhance existing relationships.
• Research and build relationships with new clients.
• Work with technical staff and other internal colleagues to meet customer needs.
• Submit weekly progress reports and ensure data is accurate.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
• Analyze online marketing research with, Hootsuites, Tweetdeck, Sumrai Bajoo and other tools.
• Perform daily account management and of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Market research of existing product range and customer base using analytical tools such as Google analytics and Adword, Google Trends.
• The development of a marketing campaign based on social media networking.
• Email promotion (starting with the local area and expanding nationally).
• Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media
• Analyze online marketing research with, Hootsuites, Tweetdeck, Sumrai Bajoo and other tools.
• Create, optimize and execute our customer acquisition marketing plan, initially focusing on SEO and PPC (Pay Per Click).
• Manage customer acquisition campaigns for multiple online channels to deliver qualified leads on time and on budget.
• Provide data insights and reports focusing on key marketing metrics including leads, customers, CPA, conversion rates, spend per channel etc.
• Optimize and improve existing marketing channels working with design team to implement, test and improve landing pages, split tests and multivariate campaigns.
• Work to ensure that every marketing activity returns a positive ROI.
• Identify and execute on untapped potential marketing channels that can drive high volumes of quality leads for low CPA.
Graphics & Web Designer (Faculty)
• Teach the print media and designing courses, Adobe Photoshop, Adobe Illustration and others related the print media courses.
• Teach the web designing courses, Macromedia Flash with Basic Action Scripting, Macromedia Director with basic lingo language and cd authoring program. Web Development with HTML, Macromedia Dreamweaver and Macromedia Freehand.
Administrative Assistant (Educational Department)
• Analyze the aku medical college examination paper.
• Invigilate during the examination paper.
• Check and format the paper and compile the result.
• Analyze the student’s evaluation form and distribute the frequency with mean median and mode.
• Worked the faculty evaluation form and compiled the faculty appraisal from the method of study “ How to teach the Faculty”
• Data manipulation.
• Worked in research program and development of the students and compiled the student’s comments for the faculty and “show the distribution of students learning method” by the frequency, regression and correlation system.
• Logical arrangement of the clinical structure examination (OSCE).
• Arrange and co-ordinate the workshops.
• Maintained the department work hours, attendance sheet and leave application.
• Helped other departments in matters related to computers.
Work as a Chairman in community centre in (Rahimabad Ismaili Student Association & Rahimabad library and Reading Room). Community Teaching Service in Interior Sind from Aga Khan Education Board. Participated in selection camp for the best Rover (Volunteer Services). Selected for the Honorary Service in Time and Knowledge program, conducted by main Head Office Region in Canada. Participating in training camp. Attended Scout’s level program. Runner-up position graphics designing in arena multimedia.
