Sales & Marketing Manager
Fathima Group
مجموع سنوات الخبرة :24 years, 11 أشهر
Responsible for Key Account customers, food service & lower trade,
Develop the sales under the target area, prepare and present proposals to increase sales, conduct marketing survey competitive analysis, coordinate and implement sales and marketing targets set by the departments head, prepare sales statistics and related forecast
Successfully negotiated and renewed the annual rebate agreements, and monthly display agreement.
Playing a key role in identifying new markets and attracting new clients to increase the business.
Responsible for target, achievement, collection, problems solving & route planning in the area.
Review, Monitor objective the achievement with the team on a daily basis.
Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets and take action when necessary.
Supervising and evaluating the activities of sales team to assist them in managing customer's issue, and training them for achieving/surpassing sales targets.
Record, monitor and analysis market trends, competitor activities and provide suggested action plans reports.
Recruitment & Staff Development
• Establish and maintain good contacts throughout Abu Dhabi & Alain market.
• Negotiate with key outlets and establish business agreements with them
• Expand the product’s market by making them available in more diverse outlets
• Full control over sales and marketing team in Abu Dhabi & Alain
• Strategy development within agreed budget
• Business development evaluation
• Negotiation with Key Account Customers
• Control over Retail and Wholesale customers
• Survey market researches
• Client visits and customer plans
• Direct dealing with wholesale customers
• Evaluation of business developments
• Directly reporting to the managing director regarding sales, merchandising and other reports.
• Make presentations on new products for clients, focusing on product’s comparative advantages against competitor’s price, packing, product range and concept
• Follow-up payments and collection
• Key Account Agreements
• Set Quarterly targets
• Listing & Visibility agreement.
• Implementing promotions based on Calendar.
• Retail Chain Activity
Major Achievements in Hunter Foods
1. Made an agreement with EMKE Group for Lulu Chips for GCC countries (Private labeling).
2. Made an agreement with Carrefour for Potato Chips for 24 international Countries. (Private Labeling)
3. Made an agreement with Consumer Cooperative Union(CCU) for Coop Chips in entire cooperative in UAE (Private Labeling).
4. Made an agreement with Etihad Airways for their in-flight catering products.
• Establish and maintain good contacts throughout Abu Dhabi market.
• Negotiate with key outlets and establish business agreements with them
• Follow-up payments and collection
• Coordinate with warehouse for order and delivery as required by the clients
• Handle daily problems and complaints from the markets
• Directly report to sales manager, regarding sales, merchandising and other reports as required
• Make regular visit to outlets
• Survey market researches
• Sales and order taking in outlets like Carrefour, Abu Dhabi Co-op, Spinneys, Baniyas Co-op, Abela, Millenium Group, Dhafra Co-op, Khalidiya Co-op, Fatima Group, Aalam Group, EMKE Group etc.
• Divisions handled by:
Al Watania Poultry, Fine fare, Non-Nestle Middle East.
• Responsible for the outdoor sales and merchandising activities for the frozen foods during my tenure in Arla.
• Sales & Order taking in the outlets like Sharjah Co-op, Union Co-op, Choitram, Carrefour, Lulu, Madina Group, Sajida Group, Safeer Group, Emirates Co-op etc.
• Products handled by:
Puck Cheese, Lurpack Butter, Three Cows, Power Cow
• Data Entry Operator in Lulu Central Warehouse, Dubai November 1995 - November 1996.
• Sales Supervisor at Lulu Centre, Karama, November 1996 - 1997
• Assistant Ware House Manager, Lulu Hyper Market, Central Ware House, 1997 - 2000.
• Service Centre Incharage - 2000 -2001.
• EMKE General Trading, Outdoor Sales Executive, 2001 - 2003 (Dubai)
• Product handled by:
Doux Chicken, Alsafa, Frangosul, Rose & Tyson, Watties & Dat-schaub, Amul, Al Tayeb Meat etc.