Senior Product Manager (Rice)
Omar Kassem Alesayi Marketing Co. Ltd.
مجموع سنوات الخبرة :20 years, 7 أشهر
Enhancing brand portfolio, launched new product in Basmati Mazza segment under Green Farms brand
Channeled right trade promotions helped overall company growth by 20% in all rice segments compared to last year
Improving in channel strategy helped in Key account growth above 65% and HORECA by 25%
In-depth retail audit analysis with recommendations to management identifying key growth areas
Supervised multiple consumer product tests; honey and rice with recommendations on highlighting key potential areas of future growth
Formulations on pricing strategies vis a via competition in light of company long-term growth perspective
Monitoring overall marketing budget P&L and controlling to ensure maximum ROI
Formulating multiple activities ensuring achieving company targets safeguarding top and bottom lines each category; Rice, Tuna and Olives
Helped in setting overall company target by analyzing current company strength and future market growth
Supported other team members in launching products in other categories; tuna, dairy, honey, olives and beans
Training product management staff by recruiting, selecting, and orienting employees in department
Brand harmonization; Green Farms and uplifting overall packaging designs to improve brand recognition and equity
Relaunch of Kernel and Egyptian rice (Presently Medium Grain) under Green Farms
Successfully handled multiple categories; Tuna, Olives, Dairy, Pasta, Olive Oil, Tomato Based, Beans & Confectionary
Product line extensions mainly in tuna, Rice and Olives.
Excelling in product promises along with marketing communications campaigns, annual sale of Green Farms Kernel Rice jumped by 40% within in three years
Achieved more than 50% sales growth and improving bottom margins in tomato managing quality and supply chain
Successfully handling multiple principle brands; Abu Bint, Botan, Ideal, Vicenzi and etc. by delivering company commitments and promises
Developing multiple 360-degree marketing campaigns by collaborating with advertising and activations agencies to build product and brand equity
Planning, strategizing consumer promotions till implementation and its evaluation at completions
Analysis in-depth details of retail audit and tracking study with recommendation to management on potential development areas vis a via competition in light of company long-term growth perspective
Developing strong relation with supplier and manufacture to help improve product look and enhance product lifecycle
Part of one umbrella key accounts project and formalizing a form to know top and bottom-line growth to help future negotiation viz. panda, Otahim, Raya Danube etc.
Successfully timely introduction of Meera (New Brand) in record time with comprehensive launch plan
Implementation of SAP project in organization and training employees in SD, MM, PP and COPA modules
Devise multiple trade and consumer promotional activities on Abu Bint rice, Botan and Green Farms Tuna, Green Farms dairy and rice helped in achieving overall company growths
Focusing and enhancing tuna distribution drives to set new horizon for company future growth
Successful re-re launch of milk powder with double-digit growth year by year by multiple consumer and trade promotions with aggressive availability and visibility plans
Strategically implementing multiple traditional trade promotion to achieve overall company objectives
Establishing strong relations with supplier and principals in the best interest to ensure product growth and development by safeguarding overall company interest
Setting multiple SOPs in warehousing, logistics, supply chain and demand planning which helped multiple departments during their formations in later stage
Common warehousing project under the supervision of TATA consultancy
1) Launching of P&G’s Old Spice in Pakistan 2) Relationship marketing to ensure the good quality product. 3) Total Quality Management in SAGA Sports Pvt. Ltd Pakistan 4) Management Information System in Lahore Stock Exchange 5) Training and Development of HR at Nissan 6) Productivity Audit of Pharmacia Corporation 7) Organizational Behavior of Glaxo Smith Kline 8) Foreign Direct Investment in IT Sector of Pakistan. 9) Communicating in Different Cultures 10) Analyzing the Technology Components in Askari Commercial Bank Ltd. 11) Mac 20
Bachelor in Commerce
