Consumer Insights Consultant
Freelance
Total years of experience :13 years, 3 Months
Achievements:
Conducted various projects in Egypt (Finance, Consumer Health, Beauty and Personal Care, Travel) Daily Tasks:
Reviewed and collected information from secondary sources Visited retail stores to gather product information Conducted trade interviews with different key players of the value chain: manufacturers, suppliers, distributors, etc Collected and manipulated data points to build market sizes, brand participation, etc Analyzed qualitative and quantitative data/information - hypothesis testing Generated reports
Achievements:
Developed and executed NAL strategy & plan Positioned Givaudan as the category expert Presented market/consumer/category trends to key customers. (Pepsico, Americana Group, Edita, Beyti, etc) Daily Tasks:
Translated the marketing vision and objectives into sales & category objectives Worked with the global team on developing and executing new and creative ideas Conducted qualitative, quantitative, concept testing, product testing research & reviewing reports to translate insights into new flavors directions Conducted regular market visits to obtain additional information about the competitors' activities to disclose growth opportunities and proactively react to different market dynamics Understood category trends, characteristics and key issues plus identifying key consumer and customer drivers Created & maintained profitable mutual partnerships between Givaudan and the customers A briefed, coordinated, and followed up with suppliers to design and produce promotional materials within the budget allocated Owned responsibility for the development, testing, and measuring the performance of all flavors designed to increase Givaudan market shares and drive penetration/ trial across different products
Achievements:
Developed and executed Enercorp strategy & plan Positioned Enercorp as the category expert Daily Tasks:
Responsible for all marketing, business development and related activities focused on growing the company's presence in the Egyptian Market
Managing all Marketing activities including New Product Development, Brand Management, Communications, Consumer Insights and Trade Marketing
Develop the Marketing Strategy for the company in line with the company objectives.
Creation and publication of all marketing material and Management of outsourced agencies.
Market research and benchmarking of target markets, analysis of consumer trends, company products in relation to competitors.
Conduct market surveys and consumer panels/focus groups to gather consumer insights.
Manage Promotional events and Sampling campaigns.
Achievements:
Coordinated with MENA markets and cooperating with the top management of Americana group in creating all analysis reports, studies, presentations, and research such as: competition analysis, market review & evaluation, business review & analysis, and sales & menu mix Handled the information analysis, planning, and marketing research, including, but not limited to the following brands: KFC, Hardee's, Pizza Hut, Red Lobster, and Baskin Robins Participated in setting the marketing plan for KFC and Hardees brands
3 Daily Tasks:
Research Strategy and Planning (Contribute to research strategy holistically and on a project-by-project basis, plus develop and manage the annual research calendar, contribute to the design of all research projects, manage the process for and contribute to the selection decisions of external research partners where applicable, track, comment on, and distribute to internal stakeholders’ relevant research conducted by other organizations) Research Analysis, Production, and Distribution Research Project Management
Achievements:
Co-founder of Institute of Corporate Governance (ICG) Provided business advisory services in corporate governance Daily Tasks:
Managed with consulting team full-fledged assignments, this includes research on specific topics, preparing client presentation, and conducting analytical work Assessed the current governance structure and make informed recommendations and implementations about how the company can ultimately achieve acceptable recognized standards of corporate governance and to continue a sustainable path of governance improvement and hence business development Submitted documents related to corporate governance, which includes but not limited to the board structure, board membership criteria, board evaluation mechanism, board agenda, board minutes, corporate calendar and establishing the board committees Prepared documents related to family governance in NGOs such as family constitution Participated in setting mission, vision and values for ICG as well as ICG selling line Created handbook for executive training program Developed ICG succession program to evaluate potential candidates, develop unique succession programs (mainly for CEO and Commercial head; and ensure proper implementation through follow up) Wrote set of forms and templates to become more efficient while delivering CG consulting assignments