Deputy Brand Manager
Ideas (Pvt) Limited
Total des années d'expérience :10 years, 1 Mois
Joined as Assistant Brand Manager and elevated to Deputy Brand Manager in January 2023
• Creating, executing & managing marketing programs, inhouse and campaign shoots.
• Developing effective media buying strategies.
• Negotiating ad space and time slots with various media outlets.
• Participating in media planning to identify target audiences and craft effective campaigns.
• Closely observe and analyze sales volume/data, market trends & competitors’ activity.
• Leading social media pages for Ideas unstitched fabric & Kaaj category
• Handles PR, media agency, production houses & influencers for campaigns.
• Formulating brand strategies for local market.
• Successfully launch 2 brands under the umbrella of Ideas by the name of Kaaj by Ideas & Salt by Ideas in 2023.
• Leading corporate social responsibility programs.
• Measuring and reporting on campaign performance and assessing KPIs & ROI.
• Overseeing the production of advertisements & promotional materials.
• Ensuring that all communications are aligned with the brand & company values.
• Manage the financial budget for advertisement and promotional items.
Joined as Sr. Brand Executive and elevated to Assistant Brand Manager in November 2018
• Formulating brand strategies for Noodles & Pasta categories.
• Successfully launch Lotte Kolson Noodle Doodle in 2017, achieving 4% market share in 1 year.
• Leading social media pages for Noodles & Pasta categories
• Relaunched Lotte Choco pie brand locally in 2018
• Leading nationwide brand activation campaigns for noodles, pasta & biscuits categories
• Analyzing the success of marketing campaigns and creating reports.
• Assist with product development, pricing & new product launches.
• Complete thorough and regular competitor and customer insight analysis through research, nationwide market visits & competitor activities.
Joined as Account Associate and elevated to Account Manager in March 2017
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Developing & executing brand activation strategies for key accounts.
• Collaborating with clients to understand their marketing goals, liaising with creative team for content creation
• Analyzing market trends, managing budgets and coordinating with internal teams to ensure successful campaign implementation.
• Building and maintaining excellent relationships with key accounts
• Formulating strategies and implementing ways to achieve desired sales targets.
• Provide trainings to new sales team members.