SR Manager - Retail
Amazon
Total years of experience :16 years, 8 Months
Category Manager Retail
- Handling a team of 4 Key Account Managers, cumulatively handling Sellers/vendors partners of Mobiles, Accessories & Tablets category for entire west India(Maharashtra, Madhya Pradesh, Gujarat & Goa)
- Handling GMV of 150+ cr monthly
- Handling Sellers’ promotional campaigns, Startegic & Brand Alliances, conflict resolution and inventory management.
- Identify, build, encourage and maintain relationships, with Sellers/Brands to generate & sustained revenue across all products & Category.
- Build a trusting relationship with counterparts with vendors, e-tailers, key retail chains, gain category captaincies, monitor category projects roll-out.
- Act as the referent and single point of contact for category questions.
- Deliver vision of online and in store excellence for our categories and brands.
- Support the Centrall team in their business plan alignment with Sellers, with the category insights, market and category reviews.
- Help in internal arbitration between brands when required
- Growth of Sellers brands and where we have category captaincy, delivering target growth for the category.
- Develop sales funnel and engage key accounts to drive revenue.
- Currently in UAE- Free Zone Employment Visa and Handling reputed Electrical,
Electronics brands owned and operated by Kingston Holdings.
- Handling Trade, Project Sales as well as company owned Retail Showroom.
- Generating Value and Volume Sales for company.
- To monitor sales of entire product range in accordance with the targets set by
company.
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Ensuring on time product delivery & Payment collection.
Exposure to handling reputed multinational brands and complete product range of
Rexton, Schneider Electric, Clipsal, Pierlite, Moonlight, Xpelair, GP Batteries.
Dealers & Sales & Service Distributor Management.
Mapping and placing our products in Consumer Durables & Home appliances outlet preferably.
Channel Sales Management.
Devising New Schemes for sales & Promotions.
Developing Sales strategies & implementation.
Primary, Secondary & Tertiary Sales.
Responsible for the vertical and horizontal growth of the channels in market.
Deals with the device market strategies depending upon customer demand and competition.
Develop and implement many different revenue enhancement schemes.
Handling a team of Field Sales Executives with a strength of 8 executives.
Handling 18 In Shop Demonstrators and driving sales through them from Key Retail Outlets.
• Dealers & Distributor Management.
• Channel Sales Management.
• Devising New Schemes for sales & Promotions.
• Developing Sales strategies & implementation.
• Primary& Secondary Sales.
• Responsible for the vertical and horizontal growth of the channels in market.
• Deals with the device market strategies depending upon customer demand and competition.
• Develop and implement many different revenue enhancement schemes.
• Handling a team of Sales Officers.
• Planning and organizing various sales promotion and demand generation activities.
• Establishing and managing dealers and distributor network to achieve the sales target through primary and secondary sales.
• Coordinating and developing relationships with contractors, architects, project consultants thereby explaining product properties, its application with demonstration wherever necessary.
• Planning and organizing various sales promotion and demand generation activities.
• Submitting all details of sites, architects, dealers, contractors and builders to company by filling company online site CRM management on daily basis.
• Submit all preview request and sample request through CRM.
• Collecting information regarding opportunities for sale such as construction / project activity.
• Design presentations for dealers / contractors and actively participate in liaison with them to promote our product range.
• Focusing on Customer Service Management through attending and resolving consumer queries for best product to ensure Value for Money.
• Planning and Directing Sales Activity, developing Sales Strategies.
• Analysis of sales territory-Area Profile, No. of Outlet's, business Potential.
• Planning of Area Coverage of each town.
• Modify classification of outlets and routing periodically based on business potential new outlet etc.
• Implement the Company's Policy and ensure payment realization as per stipulated norms.
• Train develops and retain dealer in the territory to achieve high levels of Work.
Constant Monitoring of Sales & Inventories of all Dealers.
• Responsible for the achievement of the customer acquisition and revenue targets for the assigned territory.
MBA In Marketing from Top 10 MBA Institute in Mumbai
Graduated in Bachelor of Arts in Sociology
Twin Course in Hotel management & catering Operations from Mumbai University and American Hotel & lodging Association