Head Marketing- India & Middle East
Aspect Software
Total years of experience :19 years, 8 Months
Create concepts and campaigns, which are aligned with global strategies which strengthened Brand Image and help sales achieve their objectives in India, Sri Lanka & Middle East region. Also work closely with, channel partners like HCL, Wipro, CSI, and create joint GTM strategies. Quickly adapted to the expanded role managing APAC region, & the shift in KRAs from business development to account engagement. Key Performance Areas of the role are-
Demand Generation
Partner Marketing
PR, Media and Analyst Interactions
Account Based Marketing
Digital Marketing
Budgeting & Fund Management
Events
Technology Content Writing
Team & Agencies Management
Role included devising strategies which will establish AGC as a leading, global Solutions Integrator with strong OEM relationships. Was responsible for India & Middle East markets, and supported global operations for US, ANZ and Philippines. Key Performance Areas were-
Alliance Marketing
Branding & Advertising
Web Management & Digital Marketing
Technology Content Writing
Demand Generation
Events
Media and Analyst Relations
PR
Team & Agencies Management
Role included creating strategic pan-India marketing & positioning programs for the Wireline Business (Enterprise & Retail Broadband/landline) and execute them to promote wide range of solutions catering to needs of (Voice, Data, Conferencing, Security & Storage), Consumers (Broadband & Landline) and rural segment (CSC services). Key Performance Areas were-
Branding & Advertising
Digital Marketing
Budgeting & Fund Management
Product Marketing
Activation Strategies
Employee Engagement
B2B, B2C, Channel & Rural Marketing
Technology Content Writing
Team and Agencies Management
With a team of AEs, service automobile clients - Mitsubishi & Jeep. Key Performance Areas included Client Servicing, Advertising, Campaign, Events, Team Management, Activation Strategies. Key Performance Areas were-
Client Servicing
Events
Advertising
Activation Strategies
Team and Agencies Management
Independently managed marketing operations, worked closely with manufacturers like Mazda Motors, SEAT PSA, Mahindra & TOTAL, executed strategies aligned with OEM’s global strategy, helped strengthen brand image & grow business in the Sultanate. Launched Brands( SEAT, Mahindra and re-launched Mazda under new brand guidelines), Products ( Mazda6, Mazda3, Mazda B Series, SEAT range, Mahindra Scorpio & TOTAL Quartz 500) and 7 Mazda 3S facilities. Key Performance Areas were-
Branding & Advertising
PR
Activation strategies
Agency Management
Events
OEM Management
Showroom Merchandise Management
Market Research
Media Planning
Global guidelines adherence
Product Pricing
Customer Experience Management
Joined as a trainee to independently handle dealer network in Saurashtra region, later go the opportunity to be part of the Marketing team and lead Business Development operations in West regions. With a team of Sales Representatives, I got to manage ‘Direct Retail Sales’ of Mumbai. Key Performance Areas included Sales, Dealer Management, Activation Campaigns, Team management.
M.M.S (M.B.A) -Marketing - 1997-1999 University of Mumbai Advance Diploma in Digital Marketing -2011 NIIT/IAMAI Post Graduate Diploma in Brand Management -2007 ICFAI