SHALI V M

Managed the end-to-end sales cycle, including client inquiries, techno
commercial quotations, order processing, and fulfilment for PPE, Welding, and lifting products, abrasive, and oil & gas industrial supplies.


Developed and maintained key accounts with oil & gas EPC contractors, service companies, traders, and end users, ensuring repeat business and long-term partnerships.


Managed sales and sourcing of a comprehensive range of Personal Protective Equipment (PPE), including head, hand, eye, respiratory, and fall protection products. Handled welding-related products such as TIG/MIG consumables, hoses, regulators, and accessories, as well as lifting equipment, including chain blocks, lever blocks, hand pallet trucks, shackles, and rigging gear. Ensured all products met oil and gas industry standards, specifications, and compliance requirements while supporting customer procurement needs and project
demands

Represented and promoted leading industrial brands, including Rigman (PPE & Safety Solutions), Toyo and Toyo Lift (Lifting Equipment), Weldman (Welding
Consumables & Accessories, Sakura (Industrial Products), and Geotex (Safety & Industrial Solutions).

Major clients: Madina Group, Mannai, Samsung, Craig International, GDI, Descon, Qcon, Gulfar, Al Muftah, CCC (NGL-5), North Oil Company (NOC), QAPCO etc

Executed technical and project-based sales of oilfield tools, industrial supplies, PPE safety equipment, fire & safety systems, and oil & gas materials across EPC and end-user projects.


Generated, qualified, and converted sales leads; prepared techno-commercial proposals and quotations for PPE, fire protection products, and oil & gas equipment, consistently achieving assigned sales targets.



Coordinated with procurement, logistics, and supply chain teams to ensure on-time delivery of materials to key clients, including QatarEnergy CTJV, Nakilat, and Q-Chem etc


Managed key client accounts, payment collections, and comprehensive after-sales support, driving customer satisfaction, repeat business, and long-term partnerships.


Developed weekly and monthly sales forecasts, maintained accurate CRM data, tracked KPIs, and submitted detailed performance and management reports.

Promoted and sold complete sanitary ware solutions, including bathroom and kitchen accessories, taps, showers, faucets, PVC pipes, and fittings, to dealers, contractors, and project sites across key markets.

Expanded distribution by appointing and managing dealers and sub-dealers, increasing regional market penetration.

Delivered technical sales presentations and represented the company at trade fairs and exhibitions, clearly explaining product features, specifications, and applications.

Managed ERP-based order processing and tracking, ensuring timely deliveries, effective material coordination, and customer satisfaction.

Prepared techno-commercial proposals, negotiated pricing, and secured long-term supply agreements with trade and project clients.

Supported brand growth through targeted marketing initiatives and trade promotions.

Appointed and managed dealers and sub-dealers to expand market reach for OPC, PPC, PSC, and specialty cement products.

Conducted client sales meetings and represented the company at trade events and exhibitions to promote cement solutions and applications.
Processed sales orders and resolved product- or service-related issues to ensure high levels of customer satisfaction.
Drove sales through targeted marketing initiatives and proactive client engagement across trade and project segments.
Managed payment collections and ensured accurate account reconciliation in coordination with finance teams.
Prepared and maintained daily, monthly, quarterly, and annual sales and performance reports for management review.

Promoted and sold cement products, including OPC, PPC, PSC, and specialty cement, through regular visits to construction sites, dealers, and contractors.
Built and maintained strong relationships with builders, project managers, and procurement teams to support repeat business and long-term accounts.
Identified new business opportunities and expanded the dealer and distributor network to increase market penetration.
Gathered and analyzed market intelligence on competitor products, pricing, and demand trends to support sales strategy.
Ensured accurate order booking, timely delivery coordination, and effective payment collection in line with company policies.
Prepared daily and monthly sales reports, tracking performance metrics, customer activity, and market developments