Senior Brand Manager
Fusteka Group
Total years of experience :9 years, 0 Months
• Set brand strategies including positioning, values, and identity in terms of communication and brand performance.
• Plan and Budget brand strategies for sales and marketing activities online and offline
• Operate the re-launch and brand uplifting project
• Hold ATL and BTL marketing campaigns to achieve sales and marketing goals
• Control and supervise production quanities and inventory management of products to secure market needs
• Set digital marketing strategies including social media management, SEO, Online ads, and more
• Plan and Execute Events and Promotional Activities
• Operate and control brand performance: sales, profit, and expenses
• Operate and control brand activations: return on investment online and offline
• Prepare all kinds of sales, profit, analysis, and other forms of reports
Preparing digital marketing Plans like SEO plans and utilizing key words for customer targeting
Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
Set up multimedia presentations for use in meetings with senior management.
Created unique and engaging content for range of social media platforms
Designed and presented social media campaign ideas.
Design and prepare digital marketing plans ( SEO, online ads, social media, emails, publicity)
Drafted monthly-newsletters to subscribers and set up campaigns in MailChimp.
Maintained editorial calendar to keep content timely, relevant and engaging
• Develop ATL and BTL campaigns
• Prepare Promotional Offers
• Set price structures for SKUs
• Market Neilsen Analysis
• Set market penetration strategies
• Preparing different kinds of reports, revenue report, sales report, brand sheets
• Develop marketing plans for new and current brands
• Monitor stocks
• Event Planning and Execution
• Utilizing promotional mix
• Develop Promotional Offers
• Develop Marketing Campaigns
• Preparing different kinds of reports, revenue report, sales report, brand sheets
• Develop marketing plans for new and current brands
• Develop marketing strategies ( pricing, promotion, and distribution strategies)
• Monitor stocks
• Brand Management
Assist the marketing coordinator in planning organizing and implementing marketing strategies and events
customer service ( banking operation)
customer service ( call center)
design and implement online advertising strategies
online customer care
Organized a various number of events
represented the university in conferences
planning training workshops
Studies International Economics, Marketing Strategies, Finance, and International Business
2011 - Present BA in Marketing (expected Graduation - April 2014) Rafik Hariri University (Meshref, Lebanon) earned a cumulative GPA of 85.6 and a major GPA of 90.62
2010 to 2011BACC II (Socio-Economic)
Amjad High School (Choueifat, Lebanon)