Front End Developer
Starzplay
Total years of experience :14 years, 1 Months
• Responsible for building, maintaining, and updating the current website, any new product website, and also in mobile sites
• Using latest technology like HTML5, CSS3, JQuery, jQuery Animation, SASS, Bootstrap, Responsive Layouts, Media Queries, working knowledge BEM and suit methodology.
• Used the best practices of SDLC as well as Agile/SCRUM methodology for front end Web UI Development.
• Strict adherence to UX/UI best practices
• Been immersed in leading web techniques like sprites, SVG icons, responsive images, web fonts, icon fonts and CSS transitions
Act as a UI technical resource on client projects
Work with clients, product managers and designers to create world-class user interfaces
Interact with customer design and UI teams to capture UI requirements and scope the effort of customizations
Review functional specifications, wireframes, HTML mock ups with the product management design team
Design and implement Mobile/Tablet UI layer, using: HTML5, JavaScript, JQuery, CSS3, AJAX
• Thoroughly study the current brand footprint and user experience and recommend action steps to enhance. Once approved, must execute with excellence.
• Optimize required elements of the Website and update elements. This must be done quickly and effectively. Proactively studying all requirements of the brand and recommending action steps to increase conversions to registrations and to sales and to enhance the overall brand look and feel.
• Ensure the website is up to global standards of excellence in graphics and user flow constantly working towards optimization and enhancement.
• Own the “Arabic” part of the website ensuring that the Arabic flow and look and feel has been optimized.
• Create product banners and mailers in Arabic and English.
• Design elements of the brand’s bilingual collateral material as briefed by the Brand team. This includes but not limited to all online communication / letters, online Newsletters, print material, sales collateral, online banners and buttons and more.
• Create regular brand banners for featured products and promotions to be used internally and on affiliate sites.
• Optimize/ redesign the Blog / community section to encourage user content creation and sharing with the ultimate goal of making mumzworld the one stop shopping and community experience for everything mother, baby and child.
• Must learn SEO tools and implement them on the website ensuring website has optimum SEO set up.
• CSS and HTML execution with excellence.
• Responsible for managing digital advertising campaigns throughout their full lifecycle including delivery, optimization and post campaign analysis
• Trafficking of artwork and campaign data to the ad-server system, keeping track of the campaign start and end dates
• Responsible for ensuring full delivery of campaigns and providing stats and regular reporting
• Developed Mumzworld mobile application.
• Working closely with designers, in using semantic markup language i.e. XTMTL/CSS, to turn their static Photoshop designs into working browser based web pages.
• Work closely with server-side developers to implement their server-side code in order to develop complex, interactive and database driven websites.
• Applied advanced HTML, JavaScript, and CSS to deliver cutting-edge user interfaces and components.
• Deploy and manage CMS-driven brochure websites to serve our International business partners
• Manage multiple tasks at the same time, focus on internal best practices, coding, testing and documenting; determining specifications, modifying and expanding templates to work across a network of sites
• Develop the search engine and performance optimised front-end Websites.
• Accustomed to working on multiple projects simultaneously to a high standard.
• Working with Yahoo! SEO team on improvising the Yahoo’s search results for US market.
• Following Yahoo! SEO guidelines for rating the page.
• Researching and analyzing the ranking of each web page based on the search query ( Relevance Testing)
• Analysis of Sponsored results on Yahoo Search and their relevancy to the keyword (Title, Abstract and URL testing)
• Benchmarking Yahoo! Backend algorithm Results with other competitors and reporting of defects
• Responsible for Functional, Regression and Smoke Testing of the Yahoo! Search Products
• Working closely with the editorial team and team members of the project and maintaining proper coordination to ensure smooth flow of the project.
