Senior Manager- International Business Development & Strategy
PT Classic Exportindo
Total years of experience :8 years, 4 Months
• Staying abreast of company's products to aid in business development based on client’s need.
• Create and deploy an International Business Development Marketing plan for specific markets
• Plan/forecast, pursue & capture long term (Sales) agreements with existing and new international customers responsive to their local business environment to meet monthly/ annual revenue goals.
• Contribute to long term strategic planning involving Licensing/ joint venture to capture more markets and develop business every quarter.
• Motivating & driving the sales team
Major role & responsibilities includes: -
A. Analysis/ Segmentation of Markets/ finding new markets- needs of the clients/ Joint Ventures
- Market research & opportunity analysis, e.g.. STOCKLOTS (for entry in new markets with calculated risks)
- Social, Cultural & Brand considerations & introduction of new products in the existing markets.
- To decide if entry in a new market must be in Equity or Non-Equity mode.
- 90% of the current business handled is by parallel Exports; Licensing in Countries like FIJI & Bangladesh
B. Development - Addition of buyers/ clients & increasing turnovers with existing
- Niche Marketing strategies for different size traders/ importers depending on the counties
- Global Strategies for markets with the same type of buying behavior
- International/ local product communications; Indonesian strategic alliance for Private labels
- Market entry (Direct/ through channels)/ cross border sales alliances.
C. Implementations
- Procurement- Logistics and exports
- Pricing
- Creating a transnational Organizational capability using the best available resources
D. Communication & Shipment by delivering excellent follow up proactively and on time / as promised to ensure the highest levels of customer satisfaction both pre-and post-sale.
1. To Design and recommend international sales and marketing programs. (Annual Marketing Plans)
2. Insure that all international sales personnel meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes
3. Build a solid direct and dealer international sales pipeline and develop opportunities via Market research to understand the target countries and trend to ensure that the category & offers remain on the leading edge.
4. Development of Branding plan which identifies and defines the current and future positioning and monitor progress to ensure that brand attains its objectives as cost-effectively and efficiently as possible.
5. Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margins.
6. Growing existing affiliate partner sales for the company and building, negotiating and managing new affiliate partner acquisitions.
7. Maintain accurate records of all international pricings, sales and activity reports
8. Develop long term marketing plans for assigned product line, incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives. .
9. Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company.
10. Lead and Coordinate all international shipping, distribution and delivery with Supply Chain group
11. Maintain contact with customers in the international market to ensure high levels of customer satisfaction.
Since Oct’ 12 to present: Engee Enterprises Cote d’Ivoire- JOTNA Group (FMCG - Beverages)
Asst Manager-Supply Chain/ Directeur Logistique (Soft drink brand La Casera)
Finance control-
o To control the revenue generated by sales through banking.
o To budget, remit and approve all the expenses for the company for day to day or major expenses.
o Maintain financial statements and treasure.
Trading- To deal with Key accounts like PROSUMA, CDCI etc who have hyper and super markets and chain of FMCG outlets throughout the country (bulk sales with contract)
Logistics and Supply chain-
o Handle import activities.
o Stock management in the Warehouse through FIFO with route and beat plans accordingly.
o Calculation of profits through each delivery van including operational costs and target achieved.
Actively involved in:
o Banking- To verify the revenue generated through sales; inward remittance for capital expenditures and transfer of bulk funds for trade.
o Planning- of sales route as per targets, requirement of the stock for the coming period.
o Treasury - Reporting and Financial statements and day to day control on treasury.
May’ 10 to Aug’12: AK International SARL, Cote d’Ivoire, West Africa as Assistant Manager (Agro commodity Trade)
Purchase of commodity as an important role of day to day operation.
Financial control- To approve and release payments for the goods bought.
To prepare the company with a LESS RISKY TRADING PLAN by diligent homework and field visits so as to capture the large market moves within the time limits.
Trading- To find prospective buyers for the commodity and sell them as per targets.
Logistics and documentation- to declare the containers and clear from the port for export while monitoring the documentation of OBL and other required papers.
Development and implementation of administrative processes.
Actively involved in:
o Reporting with financial statement and valuation of profits through currency analysis
o Contract formation- With the supplier and buyer for the trade.
o Role included operations in India and other countries too.
Organisation- VISA STEEL Ltd. Jajpur, Orissa, India.
Duration of Internship- 8 weeks (13 April '09 to 6 June '09)
Domain of the project- Survey, research & report on 'Motivation Level of Management Executives in the Company
Project Entitled:-
• Study on Motivation level of executives- Herzberg two-factor theory & Employee satisfaction survey.
Tool Used- Theory, Questionnaire and direct interaction.
Achievement of internship- VISA STEEL Training Center appreciated our "Self designed analysis for improving coordination among employees, their quarterly training program & evaluation"
Professional Academic Qualifications
Apr’07 to June’08: Rudra Enterprises, Ranchi, India
Assistant Manager- Administration
Provide assistant support to the management by Data interpretation & MIS.
Skilfully managing Bank Related works, vendor payments, stock controlling.
Actively involved in:
o Coordinating & arranging assigned meetings of the management.
o Maintaining the Database of the business partners.
o Documentation.
Coordinating matters between the Management and the other department heads and managers
Administering monthly stock taking activity done and its control.
Research and assembling information from a variety of Sources for the preparation of records, correspondence and reports for the top Management.
• B. Com. under Ranchi University from Doranda College, Ranchi, Jharkhand; 2004-07 (India)
• Sr. Secondary. (Com.) N.I.O.S, DAV Public School, Hehal, Ranchi, Jharkhand; 2002-04 (India)
• Matriculation (I.C.S.E), St. Francis School, Ranchi, Jharkhand; 2002 (India)