Senior Sales Manager
UBRIK MEDIA
Total years of experience :19 years, 6 Months
Significant Achievements:
1) Business Development: Instrumental in increasing customer base by ten-fold by aggressively pursuing company sales goals resulting in growth of over 80 clients between 2011-2013
2) Account Management: Apply End-to-End (E2E) project management skills especially within the digital advertising platform to improve ROI for clients by 25-40% through seamless, optimized execution of marketing strategies and aggressive advertising tactics
3) Training & Mentoring: Successfully hired, trained and mentored staff on digital marketing techniques and platforms thereby increasing overall team sales by 25% between 2012 and 2014
Specialist in consulting and understanding key decision-makers and clients about ATL & BTL marketing goals and requirements; creating and developing a need for specific media; building bridges and realizing synergies between clients and agency operations; spearheading team business development efforts with a focus on digital platforms especially within education, retail, fitness, healthcare and real estate sectors.
Key Responsibilities:
•Align closely with clients on an on-going basis to develop, execute and optimize seasonal and yearly marketing and media plans with a strong focus on digital media and online advertising campaigns
•Prepare and lead quality pitches and proposals that reflect overall client marketing objectives with the support of thorough research, media kits and analytical tools
•Assess and develop quality leads with the team through various channels including networking events
•Be the best and most trusted contact between client and agency, ensuring high levels of ownership and problem-solving; quick and effective crisis handling with professionalism and tact
•Grow existing accounts, prospect for new accounts and cross-sell and up-sell current accounts for further revenue
Agency Side:
•Regular correspondence and meetings with the senior planning and buying teams within agencies
•Keep agency contacts updated on latest media offerings, traffic statistics and executions
•Lead the response to incoming briefs ensuring the strongest possible sales proposition is put forward
Other Responsibilities:
•Liaise and closely work with design team for executing creative and mock-ups for client campaigns
•Work with traffic team to ensure smooth management of all campaigns including optimization
•Ensure weekly reports on current campaigns, new business and client meetings to the directors
Engaged in consulting large corporations and businesses in Dubai for their data security needs at Shred-it, a globally leading provider of customized Data Security Solutions for organizations
•Effectively used consultative selling techniques and SPIN selling tactics to provide solutions to clients
•Achieved and exceeded sales targets by 20% within the first six months of joining, earning rewards and recognition from within the Canadian headquarters of the company
•Efficient client servicing of existing and new clients by managing expectations, quick turnaround times and striving to exceed client expectations at all times
Specializing in customized B2B and B2C solutions to customers across Sydney and New South Wales using various Telstra products including fixed lines, mobile phones, broadband, wireless and suite applications; continuously creating new revenues from widening product lines; training and managing a team of sales executives, maintaining sales forecasts; preparing business expansion plans.
Key Achievements
1) Consistently achieved and exceeded the annual team target of AUD 1 million - contributing to putting the company in the number one spot for sales within Sydney for two years in a row.
2) Involved in training and managing new executives while continuously creating new revenues from widening product lines; awarded for exceeding sales targets by 108% in 2008.
Spearheaded the distribution and licensing of BBC World News channel within hotels throughout the Middle East;
implemented marketing and communication campaigns to support product launch activities; aggressive ad-sales and drove revenue generation on the channel, website and annual MICE business guides.
Key Achievements
1) Increased customer base from an initial start-up of 20 UAE-only clients to over 150 clients across the Middle East including multinational companies within the first eight months of joining.
2) Successfully managed not only the business start-up but also periods of rapid growth in 2005, increasing annual revenue four-fold from under AED 1 million to over AED 4 million over two years.