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Shelly Arora, National Marketing Head- Apple iPhone

Shelly Arora

National Marketing Head- Apple iPhone·REDINGTON INDIA PVT LTD

India

Diploma, Marketing and HR (dual specialisation)

Work experience

Total years of experience: 0 years, 8 months

National Marketing Head- Apple iPhone

December 2012 - July 2013

REDINGTON INDIA PVT LTD

Gurgaon, India

December 2012 - July 2013

• Responsibility for all areas of Marketing, including brand campaigns, customer experience, media relations, ATL/BTL promotions, digital marketing

• Team Size: 3 Direct Reportees (Manager- ATL, BTL, Digital):, 25 Indirect Reportees - Regional Sales Heads

Job Objectives:

• Developing a marketing plan that delivers revenue and profit goals (short, mid and long term)
• Enhance team spirit; stimulate innovation and Consumer Centricity throughout the department and across the organization
• Bring in industry expertise, wherever essential, to improve present and future performance.
• Launch innovative marketing campaigns:
• Print/ Radio campaigns
• Consumer centric offers- EMI offers, Exchange offer, Student offer (launched many more successful campaigns)
• SEO Digital campaigns
• Innovative POSM at retail shops
• Retail Fixtures program
• Mall activations
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Education

AMITY BUSINESS SCHOOL

March 2002

March 2002

Diploma, Marketing and HR (dual specialisation)

India

GPA (percentage): 72%

GPA (percentage): 72%

Was awarded with the title 'Quiz Master' for the year 2001.

Skills

eCommunications
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eCommunications
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Business Strategy
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Business Strategy
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Brand Communication
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Brand Communication
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Product Management
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Product Management
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Strategic Projects
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Strategic Projects
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Strategic Projects
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Strategic Projects
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Product Management
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Product Management
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Brand Communication
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Brand Communication
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Business Strategy
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Business Strategy
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eCommunications
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eCommunications
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Languages

English
Expert

Hobbies

  • Fitness
    Ran the 21km Marathon in 2014