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Shereen Bassiouny, Commercial director

Shereen Bassiouny

Commercial director·Egplast Egypt

Egypt

Bachelor's degree, English department

Work experience

Total years of experience: 13 years, 9 months

Commercial director

December 2023 - Present

Egplast Egypt

Cairo, Egypt

December 2023 - Present

Company industry:
Industrial Production
Job role:
Sales

Business Development Manager

March 2022 - Present

ISS global forwarding

Cairo, Egypt

March 2022 - Present

Company industry:
Shipping
Job role:
Sales

Area Sales Manager

February 2021 - December 2021

Hellmann Worldwide logistics

Cairo, Egypt

February 2021 - December 2021

Company industry:
Shipping
Job role:
Sales

Sales Manager

February 2021 - December 2021

Hellmann Worldwide logistics

Cairo, Egypt

February 2021 - December 2021

Company industry:
Shipping
Job role:
Sales

Sales Manager - Food & nutrition department

September 2019 - January 2021

CBC Egypt

Cairo, Egypt

September 2019 - January 2021

Company industry:
Trading & Commodity Trading
Job role:
Sales

Sales Manager - Food & nutrition department

September 2019 - December 2020

CBC Egypt

Cairo, Egypt

September 2019 - December 2020

Company industry:
1373
Job role:
Sales

Industrial Sales Manager

December 2015 - September 2016

IFFCO Egypt

Cairo, Egypt

December 2015 - September 2016

- Developing the annual and monthly sales plan, Product, Volume and Value wise in consonance with the annual business plan.
- SKU-wise forecast accuracy, Product availability, Visibility outlet coverage and Sales System productivity.
- Ensuring range selling and productivity of sales calls.
- Administering the credit policy of the company and ensure collections within the specified credit limits.
- Developing Salesmen Incentive program to augment company objectives in the market.
- To ensure customer relationships and service levels in term of order fulfillment, frequency of service and complaints handling.
- For feedback & data capturing for new product introduction.
- Identifying and exploiting market opportunities for spikes in sales volumes as also combat competitor activity through appropriately designed sales Plan.
- Periodically review performance of Area Sales Managers, Key Account Manager, Sales Executives, Sales Representatives, and Merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.
- Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration with Unit HR.

Company industry:
FMCG
Job role:
Sales

Key Account Manager

February 2016 - July 2016

DB Schenker

Cairo, Egypt

February 2016 - July 2016

• Operate as the lead point of contact for any and all matters specific to my global customers (Pepsico, Siemens, …etc)
• Build and maintain strong, long-lasting customer relationships.
• Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
• Ensure the timely and successful delivery of our shipments according to customer needs and objectives.
• Managing KPIs and measuring them and solving the problems by taking corrective & preventive actions in order to reach the maximum level of service with our Global customers.
• Forecast and track key account metrics
• Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment
• Assist with high severity requests or issue escalations as needed

Company industry:
Shipping
Job role:
Customer Service and Call Center

Cusotmer Care Coordinator (Order processing coordinator) - OTC department

November 2013 - February 2016

Givaudan Egypt

Cairo, Egypt

November 2013 - February 2016

CERTIFIED LEAN (WHITE BELT)
• SAP user.
• Processing of Egyptian market sales orders.
• Order entry, change management & dispatch follow up.
• Dedicated ownership on the placement and thorough execution of orders placed fr North Africa & Middle east.
• Deposition & organization of order-related transport (road, sea or air)
• Actively support the resolution of customer care related issues.
• Pro-actively follow up & transparently communicate on ongoing actions.
• Drive and maintain high customer satisfaction through timely and high quality customer service.
• Training of new colleagues & knowledge transfer.
• In/external communication and clarifications with sales, finance, planning, distribution, quality control, shipping, etc…
• Actively & proactively support achievements of company & department goals.
• Attending meetings on behalf of Customer Care Manager when required.
• Lotus notes user.
• Solving customer's problems.

Company industry:
FMCG
Job role:
Customer Service and Call Center

Sales Executive (Acting as Sales Manager)

October 2012 - September 2013

Argo Egypt for plastic packaging Company

Cairo, Egypt

October 2012 - September 2013

OCT.2012/TILL NOW: Sales Executive
Argo Egypt for plastic packaging Company

• Responsibility involves development of sales strategy to ensure continued client business and to improve organizational growth.
• Networking and creating associations with management at senior levels in order to identify new business prospects and to bring more clients to the organization.
• Responsible for the revenue growth of the company by almost 90% at a time where unit prices were declining.
• Responsible for a team of customer service & logistic, who provide sales and organizational support in distant locations.
• Responsible for handling several crisis situations and have helped resolve many of these issues with the help of constructive plans.
• Deal on daily basis with Argo Greece
• Responsible for freight goods from Egypt to Gulf area containers & vise verse.
• Identify new sales opportunities through new channels.
• Prepare a variety of status report including activity, closings, follow up and adherence to goals.
• Know what Egyptian market needs and convince the headquarter in Greece to modified our mould to match our customer needs.
• Responsible to make marketing research every 3 month to locate caps and take immediate actions.
• Responsible to organize our fair we participate in it (ex. Eayplast for plastic Packaging, Inter Build & Afro pack)
• Responsible to put sales plan for whole year and execution excellence.
• Supervise Weekly & evaluate yearly my sales & collection team
• Prepare sales budget & actual competition solution & potential analysis yearly
• Set principle of filling system
• Manage the sales cycle from lead generation till deal closing.
• Assist in all activities related to growth, developing and executing business plan and yearly objective.
• Responsible about the tender from discovering the deal till participate it & handle all financial issue related to the client.

Company industry:
Sales Outsourcing
Job role:
Sales

Sales Assistant - Regional Sales Manager

July 2012 - October 2012

Givaudan Egypt

Cairo, Egypt

July 2012 - October 2012

JUL.2012/OCT.2012 \nSales Assistant - Regional Sales Manager \nGivaudan Egypt \n• Manage global and non-global accounts and work out offers and sample requests autonomous for all accounts according to instructions from Area Manager or Local Representatives in close cooperation with Librarians (OM -QMASS - FPR) \n• Initiate follow up of offers and gives feed back into OM. \n• Monitor pending projects in OM (opportunity Management) \n• Prepare documentations for customer presentations in close cooperation with Key Account Manager and Marketing. \n• Review, formulate and create annual sales forecast. \n• Submit regular sales reports as required by management. \n• Provides customers / representatives with all kind of required information (Legality, prices, lead times, technical, market information) \n• Assist Area Managers in all kind of administrative work (reports, correspondence, and statistics) \n• Uploads of new prices in close cooperation with SAP Pricing and maintains price lists. \n• Control incoming orders regarding prices & legal status. \n• Complaint handling in close cooperation with Customer Care and Quality Management. \n• New creation and maintenance of customer data (CDM & SAP) \n• Complete offer list / address list Lead and manage projects briefs issued by customer from start to close of sale. \n• Maintain excellent after sales service through monitoring of inventory and follow up of orders. \n• Coordinate with local, regional and global team on relevant projects concerns. \n• Interact with Affiliates, Representatives, Customers, Distributors, Customer Care, Sampling Pricing, QA and QC, Finance, Business Units, Application, Creation.

Company industry:
FMCG
Job role:
Customer Service and Call Center

Customer service representative

June 2010 - May 2012

Shehab Engineering

Egypt

June 2010 - May 2012

JUN.2010/MAY.2012: Customer service representative
Shehab Engineering - Main Agent for the largest Pharmaceutical suppliers -

• Get contacted with customers by telephone or E-mail in order to provide information about products and services, to take orders or cancel accounts, or to obtain details of complaints.
• Revising bank's Letters of credit & Letters of Guarantee and caring about the expiry dates.
• Revising shipping documents & dealing with suppliers in UK, Germany, France etc.
• All secretarial works (filing, data entry, faxes etc.)
• Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken.
• Resolve customers' service or billing complaints.
• Check to ensure that appropriate changes were made to resolve customers' problems.
• Contact customers in order to respond to inquiries or to notify them of claim investigation results and any planned adjustments.
• Refer unresolved customer grievances to designated departments for further investigation

Company industry:
Sales Outsourcing
Job role:
Customer Service and Call Center

Marketing Researcher

August 2004 - July 2005

AC. Nielsen

Cairo, Egypt

August 2004 - July 2005

AUG.2004/JUL.2005: Marketing Researcher (part time) \nAC. Nielsen for marketing researches \n• Refining the customers in order to make the survey with the intended ones. \n• Getting in contact with the targeted customers by telephone or face to face in order to fill in the required questionnaire. \n• Translating the meetings (recorded on the tapes) from Arabic into English language.

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

Education

Ain Shams University- Faculty of Arts

June 2009

June 2009

Bachelor's degree, English department

Egypt

Graduated from the Faculty of Arts - English Department

Armenian Catholic Sisters' Language School

June 2000

June 2000

High school or equivalent, 91%

Egypt

GPA (percentage): 91%

GPA (percentage): 91%

High School: Armenian Catholic Sisters' Language School

Skills

Sales Order Processing
Expert
Sales Order Processing
Expert
Customer Service
Expert
Customer Service
Expert
Administrative Duties
Expert
Administrative Duties
Expert
Order Entry
Expert
Order Entry
Expert
Sales Management
Expert
Sales Management
Expert
ADJUSTMENTS
Expert
ADJUSTMENTS
Expert
BILLING
Expert
BILLING
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
DATA ENTRY
Expert
DATA ENTRY
Expert
FILING
Expert
FILING
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
SECRETARIAL
Expert
SECRETARIAL
Expert
TELEPHONE
Expert
TELEPHONE
Expert
THE SALES
Expert
THE SALES
Expert
Sales Management
Expert
Sales Management
Expert
Sales Order Processing
Expert
Sales Order Processing
Expert
Customer Service
Expert
Customer Service
Expert
Administrative Duties
Expert
Administrative Duties
Expert
Order Entry
Expert
Order Entry
Expert

Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Certifications
Customs clearance
WTOI
Jun 2016
LEAN six sigma - Yellow belt
Jan 2020

Training
Incoterms & Payment terms
Givaudan
May 2014

Hobbies

  • Reading
  • Swimming, Browsing the internet