Sherif Sabry Mohamed Hassan Abdalla

Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Devised content strategy to effectively engage target audiences.
Coordinated with design and media teams to develop high-quality creative assets.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight
product benefits.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Captured new customers by optimizing business strategies and launching products to diversify
offerings.
Conducted market research to identify new opportunities and target markets.
Established, initiated and optimized business development strategies based on company targets,
product specifications, market data, and budget factors.
Improved website visibility through development and implementation of SEO strategies.

Support Group Head of Marketing/Regional Head of Marketing, to develop, deliver and measure
marketing activities to support achievement of business priorities across identified growth markets.
Boosted brand awareness and generated leads while managing internal and external marketing
campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and
product commercialization.
Expand existing and create new campaigns for identified growth countries defined in strategy and
annual plan
Input to creation of regional business and service line messaging, client propositions and peer group
differentiators to support company's competitive advantage in each market
Deliver all activities and campaigns with well-developed and tailored program plans which address
business and service line needs across key identified geographies and are measurable
Work collaboratively across marketing team and with external agencies and internal functions to ensure
effective project and program management is achieved in each geography.
Protect and develop awareness of brand in designated regions through all activities and take proactive
action and steps to address any deficiencies or risks, including reporting and recommendations
Create consistent, fit-for-purpose marketing collateral to support key country requirements.
Build world-class team and driving them towards client servicing operational excellence.
Review and develop sales methodologies, processes, tools and capabilities aligned to Holding’s
strategy to deliver sustainable and strong revenue growth.
Helping shape and execute updated workflows, processes, procedures and overall efficiency
improvements, plus customer service best practices.
Understand customer key growth drivers and ensure full-service commitment.
Develop innovative ways to create and maintain long term client relationships.
Coordinated with general manager on designing effective PR strategy.

-To achieve sales for the world most growing VIP airport lounge services: PrioityPass, Lounge Club and Lounge Key programs.
-To establish strong relationships with key customer groups, financial institutions, to enhance the company's image.
-To achieve sales and profit to levels agreed in the yearly budget and target plans.
-To Monitor and report directly to appropriate the company’s region staff, local regulatory and legislative proposed and actual changes.
-To maximize the effectiveness of brand management, marketing and local partner sales teams.
-To develop a legacy of leadership for the company, the international partners and partner VIP airport lounges.
-To drive positive customers responses to the company's brands, professional programs and be responsible for the implementation of these programs within MENA region.

UBER CAMPAIGN
-To Monitor customer service and customer's satisfaction through ZENDESK for both Riders and Partner Drivers.
-Assisted in problem solving and brainstorming solutions to existing concerns within MENA region.

-Personally handles sales and customer service at the practice.
-To achieve yearly sales target.
-To follow up with optical suppliers and lab stock availability.

-Assisting patients chosing sunglasses, specs and prescription contact lenses.
-To achieve yearly sales targets.
-To follow up with optical suppliers, lab and stock availability.

-Assisting Arabic travellers with booking airline tickets with SWISS INTERNATIONAL AIRLINES.

-To introduce the brand EAGLE EYES Eyewear to the South African market.
-To achieve sales and profit to levels agreed in the month-to-month target plans.
-To Monitor the market and the product's business challenges.
-To expand the brand through offering franchising opportunities within South Africa.
-Drive positive customers responses to the company's image and selected products.

-Personally handles/responsible for the lab and stock available.

-Branch manager for BADIA1 & OLAYA optical practices.
-To manage a team of between 3-4 optical Dispenser and up to 2 Optometrists.
-To establish strong relation with patients.
-To achieve sales and profit to levels agreed in the month-to-month target target plans.
-To Monitor the practice and to report directly to the area manager.
-To maximize the level of patient's satisfaction.

-To establish strong relation with patients and drive positive feedback.
-To achieve day-to-day sales target.
-To achieve knowledge for lens laboratory and manufacturing.
-To assist patients chosing sunglasses, specs and prescription lenses.

-To achieve high level of customer service.
-To assist patients chosing sunglasses, specs and prescription lenses.